Marketing and communication agencies

English for the Automobile Industry has been developed specifically for people who work in the automobile industry and who need English to communicate in a variety of situations with colleagues, clients, and business partners. It supplies you with the target vocabulary and commonly-used expressions that are essential to communication, whether you work directly for a car manufacturer, a supplier, in a car dealership, or for a marketing agency involved with the automobile industry.

42p solua999 05-05-2021 61 14   Download

This study employs Conjoint Analysis to ask to know the preference of Women in Cars. Results of the study are discussed with future directions for research.

11p lucastanguyen 01-06-2020 15 4   Download

Above-the-line campaign: a marketing campaign using only advertising. Account: the term used to describe a client or job. In consultancies, “an account team” refers to the group of PR consultants servicing a particular client. Below-the-line campaign: a marketing communications campaign that does not use advertising. Instead it uses promotional tools such as public relations, direct marketing and sales promotion. Brief: the instructions from a client to a consultancy, or directions communicated within a PR agency.

2p dangcap_pro 29-12-2009 173 41   Download