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Marketing and communication agencies

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  • English for the Automobile Industry has been developed specifically for people who work in the automobile industry and who need English to communicate in a variety of situations with colleagues, clients, and business partners. It supplies you with the target vocabulary and commonly-used expressions that are essential to communication, whether you work directly for a car manufacturer, a supplier, in a car dealership, or for a marketing agency involved with the automobile industry.

    pdf42p solua999 05-05-2021 59 13   Download

  • This study employs Conjoint Analysis to ask to know the preference of Women in Cars. Results of the study are discussed with future directions for research.

    pdf11p lucastanguyen 01-06-2020 14 3   Download

  • Above-the-line campaign: a marketing campaign using only advertising. Account: the term used to describe a client or job. In consultancies, “an account team” refers to the group of PR consultants servicing a particular client. Below-the-line campaign: a marketing communications campaign that does not use advertising. Instead it uses promotional tools such as public relations, direct marketing and sales promotion. Brief: the instructions from a client to a consultancy, or directions communicated within a PR agency.

    pdf2p dangcap_pro 29-12-2009 172 41   Download

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