Marketing applications

This article presents research on the practical development, the impacts, and the application of Industry 4.0 technologies in the real estate market in Vietnam. Through this examination, it evaluates, forecasts, and recommends solutions to foster a healthy real estate market and improve the mechanisms of real estate market development in the foreseeable future.

7p viwalton 02-07-2024 1 1   Download

Part 2 of ebook "Social commerce: Marketing, technology and management" provides readers with contents including: social enterprise, other applications; the social enterprise from recruiting to problem solving and collaboration; innovative social commerce applications from social government to entertainment and gaming; strategy and implementation; strategy and performance management in social commerce; implementing social commerce systems;...

135p giangmacvien 22-06-2024 1 1   Download

Part 2 of ebook "Strategic marketing issues in emerging markets" provides readers with contents including: digital marketing; strategic application of mobile couponing in Indian market; digital disruption in emerging markets; multinational marketing; challenges in customer relationship management with export customers; rising ethnic nationalism and protectionism; business to business marketing; business strategy;...

219p giangmacvien 22-06-2024 2 1   Download

Ebook "Social media for scientific institutions: How to attract young academics by using social media as a marketing tool" covers relevant topics of social media in the area of research institutes. Daniel Hurrle and Julia Postatny follow the research question of how social media can empower the communication of such institutes by using the example of the Berlin-Brandenburg Academy of Sciences and Humanities.

131p giangmacvien 22-06-2024 1 1   Download

Ebook "Advances in national brand and private label marketing (Second international conference, 2015)" presents the latest research and recent studies in the field of national brand and private label marketing. It covers a wide range of topics, including retailing, marketing, general business, psychology, economics and statistics. It addresses diverse areas of application, such as brand naming and packaging decisions, price elasticity, positioning, branding, consumer motivation, online communities, economic crisis, strategies in growth and mature private labels.

208p giangmacvien 22-06-2024 2 1   Download

Part 1 of ebook "Proceedings of the 1st AAGBS international conference on Business management 2014 (AiCoBM 2014)" provides readers with contents including: entrepreneurship; the determinants of technological innovation adoption in Malaysian SMEs; market orientation conception on commercialization; the customers’ perception toward secret recipe’s reputation; examining the applicability of outside-in open innovation approaches for small B-to-B businesses;...

437p giangmacvien 22-06-2024 1 1   Download

Ebook "Emerging issues in global marketing: A shifting paradigm" examines emerging theories, frameworks, and applications of global marketing for the 21st century. It highlights how global marketing is changing in a globalized and digital economy that is fast increasing in complexity and uncertainty. The traditional approach to global marketing is no longer sufficient to address the emerging issues in global markets.

387p giangdongdinh 30-05-2024 5 2   Download

Ebook "Innovation and capacity building: Cross-disciplinary management theories for practical applications" explores how contemporary organisations are abandoning conventional tactics in order to survive and grow in an incessantly shifting business landscape, analysing fundamental aspects of management, marketing and strategy from an interdisciplinary perspective.

309p giangdongdinh 30-05-2024 6 2   Download

This volume focuses on the risks associated with doing business in nondomestic markets, with particular, although not exclusive, application for US and UK companies. The authors are well qualified to write on this topic since they are executives in Merchant International Group (MIG), a firm that specializes in providing information and intelligence regarding risk to companies considering investments and operations in nondomestic markets.

315p vimeyers 29-05-2024 2 1   Download

Part 2 of ebook "Measuring technology and mechatronics automation in electrical engineering" provides readers with contents including: hardware-in-the-loop for on-line identification of SSP driving motor; hybrid adaptive fuzzy vector control vector control for single-phase induction motors; hybrid intelligent algorithm based on hierarchical encoding for training of RBF neural network; improved fuzzy neural network for stock market prediction and application; landslide recognition in mountain image based on support vector machine;...

259p dongmelo 20-05-2024 5 1   Download

The article discusses the prospects for the introduction of the Russian accounting practice of International financial reporting standards (IFRS), the calculation of the fair value of the biological asset of horse breeding organizations under IFRS. A number of methods of calculation of fair value, a technique based on market value and calculation based on the method of profit capitalization and money flow discounting are considered to justify the effectiveness of supply chain management.

9p longtimenosee10 26-04-2024 2 1   Download

Journal of Finance & Accounting research - No. 01 (20) - 2023 includes papers: Overview of the current situation of special economic zone development in Vietnam; FDI, firm productivity and firm export in the manufacturing industry; Upgrading Vietnamese stock market using MSCI criteria; The application of fair value in measuring financial statement’s elements; Accounting information system at Vietnam Posts and Telecommunications group;...

96p longtimenosee09 08-04-2024 5 2   Download

The objective of paper "Application for GIS technology to comparison of ordinary least squares and geographically weighted regression model in the assessment of the market residence land in Thuy Van ward, Hue city, Vietnam" is to compare the application of GIS technology to compare ordinary least squares (OLS) and Geographically Weighted Regression (GWR) regression models in determining market land prices at Thuy Van ward.

9p tukhauquantuong1011 22-04-2024 6 2   Download

The study included a total of twenty English teachers at Faculty of Foreign Languages (FFL) in Univerisity of Finance and Marketing (UFM). The information was gathered through a semi-structured interview. The results suggest that 65 percent of language teachers employed digital technology in their classrooms, whereas 35 percent used the traditional method (not using technology in language teaching and learning).

3p visergey 02-04-2024 6 1   Download

This study investigated how RFID technology applications can help to improve supply chain management process in Malaysia's manufacturing sector. The research findings suggested that there is a beneficial relationship between RFID technology applications and supply chain management. The study's practical contributions include increasing SMEs' knowledge of RFID technology applications and performance of supply chain systems in the Klang Valley manufacturing industry, as well as increasing their competitiveness in domestic and international markets.

18p longtimenosee07 29-03-2024 3 2   Download

In this study, while examining the existing infrastructure and the needs of the bank to enter the financing industry as one of the links in the supply chain of banks, the current state of the capital market and financing companies to the title of financing leaders was examined. Also, the profitability of financing companies and their types of services were studied and various methods of entering the industry were studied.

8p longtimenosee06 27-03-2024 4 1   Download

This study aims to examine the supply chain strategy in causal relationship between world CPO price causality, production and marketing margin price using the Granger causality approach in the period January 2006-December 2017. This research proves that: (i) The results of the bivariate causality test explain that Indonesian CPO production has a single causality direction with world CPO prices.

4p longtimenosee04 06-03-2024 2 0   Download

The article discusses the basics of the digital supply chain management, its characteristic features and scope of application are covered. The analysis of a condition of development of digital supply chain management in the world reflecting growth of its share in gross domestic product, and the Russian Federation for which characteristic is the state initiative of advance and development of digital processes, but not business structures is carried out.

7p longtimenosee04 06-03-2024 5 1   Download

- In the current highly competitive and fast-changing business environment, in which the optimization of all resources matters, creating an efficient supply chain is crucial. The article examines supply chain finance in economic environment for small and medium sized enterprises (SMEs). This article discusses the main aspects of supply chain finance. The authors describe various theories presented in the works of researchers in this area of financial learning.

6p longtimenosee04 06-03-2024 4 1   Download

This research classified e-commerce models according to various criteria, formed different directions of the impact of government regulation on the e-commerce market and information management in the supply chain system. The identification of factors holding back the development of ecommerce made it possible to determine the nature of their negative impact on the development of the Internet entrepreneurship supply chain and to give some recommendations on improving the efficiency of state regulation of this sphere and ensuring its greater attractiveness in the minds of consumers.

8p longtimenosee04 06-03-2024 1 1   Download