Marketing implementation capabilities

This study focuses on exploring the effects of networks on the process of commercialisation in the biotechnology industry. The biotechnology industry itself has a specific position in the industrial markets because of its capability of successfully employing network knowledge to innovate products and services. However, the industry struggles to implement the resource networks to take innovations to market.

248p runthenight04 02-02-2023 9 3   Download

The primary objective of this study is to examine the role of supply chain marketing planning capabilities and supply chain marketing implementation capabilities to boost tourism industry performance.

12p tocectocec 24-05-2020 25 2   Download

There’s never been a more urgent time to implement marketing ROI processes. Companies are dependent on marketing organizations to win a greater share of profitable business in a very tight competitive market. At the same time, marketing expenses are under scrutiny, and it’s important to hold tight to the best investments while trimming only waste and low-performing investments. Most marketers do work toward the objective of generating profits even if other metrics are used to guide their decisions.

2p badkid 10-03-2009 158 28   Download