Marketing innovation

Nghiên cứu này xem xét mối quan hệ giữa định hướng thị trường (Market orientation - MO), các năng lực marketing (Marketing capabilities-MC), năng lực đổi mới (Innovation capability - IC) và kết quả kinh doanh (Firm performance-FP). Nghiên cứu được thực hiện trên một mẫu gồm 219 quản lý của các cơ sở khách sạn ở Miền Trung.

6p kimphuong23 17-07-2023 4 3   Download

With firm-wide big data analytics capability growing rapidly, academics and practitioners have been considering the mechanism through which big data analytics capability can leverage innovation capability. This article analyzes the influence of big data analytics capability on both two types of innovation capability: incremental and radical, with the mediating role of total market orientation.

9p tuetuebinhan000 23-01-2025 2 2   Download

The current research examines the relationship of the Entrepreneurial supply chain dimensions (proactive approach, innovation, risk management and customer focus) with the supply chain strategies (undifferentiated marketing strategy, concentrated marketing strategy and differentiated marketing strategy). The focus of this investigation is to explore the role of adoption of entrepreneurial supply chains in the identification and selection of the appropriate strategy for the target market in the context of general company foe batteries manufacturing.

11p longtimenosee09 08-04-2024 11 1   Download

This study focuses on exploring the effects of networks on the process of commercialisation in the biotechnology industry. The biotechnology industry itself has a specific position in the industrial markets because of its capability of successfully employing network knowledge to innovate products and services. However, the industry struggles to implement the resource networks to take innovations to market.

248p runthenight04 02-02-2023 13 3   Download

This study examines the impact of intellectual capital and strategic orientations (market orientation, learning orientation and technology orientation) on innovation capability and firm performance of small-to-medium enterprises (SMEs) in the Information and Communications Technology (ICT) industry in Malaysia. The following sections introduce the research background and elaborate on the problems identified for further investigation. The rationale and objectives of the study are also presented. The chapter ends with an outline of the structure of this thesis.

233p runthenight04 02-02-2023 14 3   Download

The research extends the understanding of these factors through the incorporation of Absorptive Capacity (ACAP). Accordingly, a model is developed that integrates ACAP, MVC and MV with market-driving innovation performance, comprising before-launch stage performance, post-launch stage performance and financial performance. External and internal structural factors relevant to the firm such as size and the nature of its competitive environment are also considered as moderators in the model.

440p runthenight04 02-02-2023 10 3   Download

This study investigates a number of the drivers of upgrading speed within consumer electronic products. The main constructs under investigation are psychological predisposition to rapidly upgrade (PPRU), product factors (PF), vicarious innovativeness (VI), vicarious adoption (VA), and disposal orientation (DO). In addition, a consumer’s intention to quickly upgrade in the future (FIU) is also investigated.

314p runthenight04 02-02-2023 6 3   Download

Luận văn "Nhận diện người tiêu dùng đổi mới (identify consumer innovativeness – tình huống dịch vụ 4G" nghiên cứu tổng hợp cơ sở lý luận về khách hàng đổi mới và nhận diện khách hàng đổi mới.  Nghiên cứu thực nghiệm để nhận diện nhóm khách hàng đổi mới đối với dịch vụ mạng 4G có những đặc điểm cá nhân nào nổi bật; đưa ra hàm ý chính sách giúp các công ty viễn thông hoạch định chính sách Marketing thích hợp cho các sản phẩm mạng di động trong tương lai.

105p bigdargon07 09-12-2022 21 4   Download

The thesis is done based on the research methodology of dialectical materialism and historical materialism. The Party's views on market economic development, on corporate governance and management and development of state-owned enterprises are also a guideline for the research methodology of the topic.

32p trinhthamhodang8 20-10-2020 21 2   Download

In this paper, we addressed issues regarding the importance of social innovation (SI) and social entrepreneurship (SE) within a society which is in a profound and rapid change and transformation that marks all the areas of social life.

6p guineverehuynh 20-06-2020 19 1   Download

We are looking for a highly organised, determined and passionate Marketing Executive to join our busy Marketing team. The Marketing Executive will be providing support to implement the marketing strategy for Bounce and reporting to the Marketing Manager on all marketing tasks. This role requires meticulous time management and the ability to deliver various tasks within deadlines. If you’re looking for a challenge and working for an innovative brand that has an exciting future then send your application in!

3p lanjingyi 18-03-2020 80 3   Download

This academic investigation for the Dublin Business School by Julia Dieterich, an MBA graduate in 2014, will discuss how to market effectively the innovative electronic car in the German automotive sector in relation to a green branding marketing approach. It could be proved that the demand for electronic cars is currently mildly growing and just will be increase in a long term. An optimized marketing approach should help to so lve this current industrial problem.

88p nguyenyenyn117 14-06-2019 20 6   Download

Look at the model of organization and operation of the banking system in the background of market economy and innovation trend toward state management activities of commercial banks. Research organization and operation of the State Bank as the subject of state management for commercial banks in Vietnam; studying the mechanism of action of the State Bank to the banking system performance in Vietnam.

26p change08 27-06-2016 57 5   Download

In this chapter you will learn: Know the content of and differences among strategies, marketing plans, and a marketing program; know how to use S.W.O.T. analysis and other planning approaches to zero in on a marketing strategy that fits the firm's objectives and resources and meets customers' needs; understand why the product classes and typical mixes are a good starting point for planning;...

8p allbymyself_06 26-01-2016 65 3   Download

COMPETITIVE RESPONSE TO RADICAL PRODUCT INNOVATIONS The competitive case serves as a baseline, but it is not a realistic description of choice in the presence of peer group externalities. I next consider a market with ten equally-sized districts, a degree of Tiebout choice that, as is discussed below in Section 1.4, corresponds roughly to the 80th percentile U.S. metropolitan area. Assume that J = 10 , n = N 10 , and 10 j μ j = , j = 1,K,10 . Panel C of Figure 1.1 displays the unique, perfectly sorted equilibrium when δ = 0 . Families in the j th decile of the income...

76p mualan_mualan 25-02-2013 51 8   Download

Lê Trung Thành: Tôi quan niệm marketing là một nghệ thuật. Có thể tóm tắt ”công thức thành công” trong hai từ ngắn gọn, thứ nhất là ”insight”: phải thấu hiểu người tiêu dùng thông qua sự ngầm hiểu và áp dụng nền tảng hiểu biết đó trong kế hoạch tiếp cận họ; thứ hai là ”innovation”: phải làm mọi thứ một cách sáng tạo, độc đáo và đổi mới liên tục.

12p muc_xanh123 31-12-2012 84 9   Download

Chuyên gia thương hiệu Võ Văn Quang – Bài viết nhân kỷ niệm 20 năm tốt nghiệp Kỹ sư Công nghệ tại Đại học Bách khoa (T7-1991 & T7-2011) Trong giai đoạn những năm qua, các bạn đã làm quen với rất nhiều khaí niệm quy trình marketing hiện đại, tuy nhiên chung quy lại những khái niệm marketing mới hiện nay đã và đang xuất hiện tại Việt Nam vẫn thiên về hướng dựa trên những sản phẩm sẵn có và sáng tạo truyền thông....

8p anhdao_1 28-11-2012 108 6   Download

David Meerman Scott - nhà tư vấn PR, tác giả của nhiều cuốn sách nổi tiếng như Cashing In With Content: How Innovative Marketers Use Digital Information to Turn Browsers Into Buyers (Các nhà tiếp thị sáng tạo sử dụng các thông tin số hoá để chuyển người ghé thăm trang web thành khách hàng như thế nào), The New Rules of Marketing and PR (Những quy tắc mới của tiếp thị và PR - chuẩn bị xuất bản trong năm 2007),... thường xuyên phải diễn thuyết tại nhiều cuộc hội thảo chuyên đề về PR. ...

6p khanhhoa1234 23-10-2010 139 49   Download