Marketing innovation

Part 1 of ebook "Construction supply chain management: Concepts and case studies" provides readers with contents including: concepts; the concept and development of supply chain management in the UK construction industry; culture in supply chains; learning to co-operate and co-operating to learn: knowledge, learning and innovation in construction supply chains; marketing and pricing strategy;...

128p mothoiphong 28-06-2024 2 1   Download

Part 1 of ebook "Tourism management, marketing, and development (Volume I: The importance of networks and ICTs)" provides readers with contents including: ICT and tourism; tourism branding, identity, reputation co-creation, and word-of-mouth in the age of social media; technological innovation in e-tourism; open data challenges and opportunities for the tourism industry; the role of ICT within tourism development processes in post industrial sites; e-reputation management and strategic business development using web 2.0 tools;...

137p giangmacvien 22-06-2024 4 1   Download

Part 1 of ebook "Value chain marketing: A marketing strategy to overcome immediate customer innovation resistance" provides readers with contents including: Part I - Focus and scope; Part II - Conceptual and methodological foundation; Part III - Qualitative studies;...

146p giangmacvien 22-06-2024 1 1   Download

Part 2 of ebook "Value chain marketing: A marketing strategy to overcome immediate customer innovation resistance" provides readers with contents including: Part IV - Computational modeling; Part V - Integrating findings; Appendix A – Details, pilot study; Appendix B – Details, case study; Appendix C – Details, agent-based simulation study;...

125p giangmacvien 22-06-2024 3 1   Download

Part 2 of ebook "Social commerce: Marketing, technology and management" provides readers with contents including: social enterprise, other applications; the social enterprise from recruiting to problem solving and collaboration; innovative social commerce applications from social government to entertainment and gaming; strategy and implementation; strategy and performance management in social commerce; implementing social commerce systems;...

135p giangmacvien 22-06-2024 1 1   Download

Part 1 of ebook "Adoption of innovation: Balancing internal and external stakeholders in the marketing of innovation" provides readers with contents including: adoption of innovation, balancing internal and external stakeholders in the marketing of innovation; corporate prediction markets for innovation management; innovations in consumer science; customer co-production and service innovation characteristics;...

112p giangmacvien 22-06-2024 1 1   Download

Part 2 of ebook "Adoption of innovation: Balancing internal and external stakeholders in the marketing of innovation" provides readers with contents including: organizing open innovation for sustainability; vision and radical innovation; innovating the business model; real options reasoning and innovative performance in the context of dynamic capabilities; uncovering driving forces for better product innovation;...

118p giangmacvien 22-06-2024 1 1   Download

Part 2 of ebook "Confessions of the pricing man: How price affects everything" provides readers with contents including: Chapter 6 - Prices and decisions; Chapter 7 - Price differentiation - the high art; Chapter 8 - Innovations in pricing; Chapter 9 - Pricing in crises and price wars; Chapter 10 - What the CEO needs to do;...

121p giangmacvien 22-06-2024 2 1   Download

Part 2 of ebook "Making a difference through marketing: A quest for diverse perspectives" provides readers with contents including: making a difference - customers and brands; the case for altruism in eWoM motivations; customer experience of value in the service encounter; multiple celebrity endorsement; making a difference - university education and innovation; marketing - making a difference for entrepreneurial universities;...

158p giangmacvien 22-06-2024 2 1   Download

Part 1 of ebook "Proceedings of the 1st AAGBS international conference on Business management 2014 (AiCoBM 2014)" provides readers with contents including: entrepreneurship; the determinants of technological innovation adoption in Malaysian SMEs; market orientation conception on commercialization; the customers’ perception toward secret recipe’s reputation; examining the applicability of outside-in open innovation approaches for small B-to-B businesses;...

437p giangmacvien 22-06-2024 1 1   Download

Globalization has been a catalyst for innovation and transformative perspectives in business, energy, and economy. However, achieving sustainability on an international scale requires further efforts, particularly in emerging markets, developing countries, and low-income nations, which face challenges in balancing their economies amidst the ongoing impact of Globalization. Emphasizing sustainable strategies in businesses will contribute to the cultivation of enduring business values.

9p leminhvu111 07-06-2024 0 0   Download

By analyzing data from the Global Innovation Report, the paper discovered that Vietnam has made remarkable progress in both scores and rankings of institutions that encourage innovation from 2015 to 2022, has followed the rules of the market economy and still need to be improved. The paper has pointed out limitations and recommended some solutions to improve institutions to encourage innovation in Vietnam in the coming time.

10p leminhvu111 07-06-2024 0 0   Download

Ebook "Internet marketing and big data exploitation" is to introduce the important role of innovation as a strategy for exploiting the rapidly changing nature of an increasingly interconnected world. This is achieved by describing the changing strategic concepts which have accompanied advances in both the technologies and how organisations are exploiting these technologies.

298p giangdongdinh 30-05-2024 7 2   Download

Ebook "Innovation and capacity building: Cross-disciplinary management theories for practical applications" explores how contemporary organisations are abandoning conventional tactics in order to survive and grow in an incessantly shifting business landscape, analysing fundamental aspects of management, marketing and strategy from an interdisciplinary perspective.

309p giangdongdinh 30-05-2024 6 2   Download

The book also intervenes in the debate over off-label drug marketing and the proper role of the FDA before and after a drug goes on the market. Dealing honestly and thoroughly with the FDA's successes and failures, these essays rethink the structure, function, and future of the agency and the effect policy innovations may have on regulatory institutions abroad.

568p vimeyers 29-05-2024 3 2   Download

Academic research on developed countries has scientifically evaluated the role of entrepreneurship on economic growth, market expansion, commercializing innovation, and reducing unemployment. In this research, regions or industries with higher rates of entrepreneurship show higher levels of innovation and economic growth.

224p vimeyers 29-05-2024 5 2   Download

This publication is designed to provide accurate and authoritative information in regard to the subject matter covered. It is sold on the understanding that the Publisher is not engaged in rendering professional services. If professional advice or other expert assistance is required, the services of a competent professional should be sought.

330p vimeyers 29-05-2024 5 2   Download

This study measured innovation by four types of innovation namely product innovation, process innovation, administrative innovation, and marketing innovation. SMEs performance was measured from the perspective of financial and nonfinancial. The survey was conducted among top-level management of 440 Manufacturing SME in Malaysia. The data was analyzed through Statistical Package for the Social Sciences (SPSS) and the hypotheses were tested through regression analysis.

7p longtimenosee10 26-04-2024 2 1   Download

This study focuses on a review of the literature on innovation capability and business performance among 3PL service providers in Malaysia. This study focuses on four attributes of innovation capability: (i) service innovation, (ii) process innovation, (iii) marketing innovation and (iv) management innovation. It contributes to the body of knowledge in this field by identifying the significant factors that influence innovativeness that will lead to a higher level of business performance among 3PL providers in Malaysia.

6p longtimenosee10 26-04-2024 2 1   Download

Service innovation has been seen as a significant source of competitive advantage between the market and the business since its inception over two decades ago. Due to the growing interest in service innovation, this study delves deeper into the service innovation phenomenon to understand how service innovation has emerged and provides a comprehensive view of the phenomenon development of service innovation.

17p viohoyo 25-04-2024 3 1   Download