Marketing performance measurement

This thesis represents the first comprehensive study on the performance (raw and risk-adjusted), performance persistence, and market timing ability of the equity funds in Hong Kong Mandatory Provident Funds (MPF) scheme during the period 2001 – 2004. Regardless of the measure used (Jensen single-index alpha measure, Fama-French three-factor alpha measure, and modified Jensen alpha controlled by changes in exchange rates), US equity funds and Pacific-Basin excluding Japan equity funds, are found to consistently underperform relative to the market.

237p runthenight04 02-02-2023 4 2   Download

Many East Asian economies experienced rapid economic growth since the early 1960’s, with Singapore and Malaysia being two of the best performers. Various factors have contributed to this growth. They include export-orientated policies, capital investment, a market-friendly approach and an institutional regulatory framework that attracts foreign investors. Another factor is the role of human capital in the form of formal and informal education. Human capital has been researched at both the theoretical and empirical levels.

247p runthenight04 02-02-2023 6 2   Download

The aim of this thesis is: To examine and evaluate commercial property market forecast theory and models used in forecasting market performance; to define and analyse downside risk exposure and strategies to manage risks in a real estate environment; to test the accuracy of commercial property market and economic forecasts and to determine whether they capture downside risks; to analyse and discuss the relationship between property forecast errors and economic forecast errors; to explore the current state of the australian commercial property market forecasting practice and its exposure to ...

403p runthenight04 02-02-2023 9 4   Download

This dissertation is based on the study and evaluation of SMEs using Salesforce.com services and its adoption framework in Brazil. For this study 170 Salesforce.com users from different SMEs organizations, were surveyed, a number of quantitative measurements were performed to provide a better understanding of some of the adoption aspects. The main conclusion from this study shows for a better adoption companies should  use these solutions as part of a strategic effort for the organization.

136p nguyenyenyn117 17-06-2019 44 5   Download

This dissertation researched the effects of imported goods on the local producers through a case study of the Libyan poultry industry. Firstly, a full description of the terms international free trade and protectionism was developed, including the trade barriers and the evolution of international free trade in terms of globalization and the free movement of goods. Also this description has discussed the recent and old literatures and scholars in this area and covers the main aspects for this argument to provide a full understanding.

129p nguyenyenyn117 14-06-2019 66 2   Download

Lecture "Marketing metrics - Chapter 1+2: Overview of marketing metric, developing marketing metrics system" presentation of content: What’s a metric, the need of measuring marketing performance,... and other content.

9p bautroibinhyen11 03-01-2017 62 2   Download

Bài thuyết trình: Hotel revenue management (Quản trị khách sạn) hướng đến trình bày các vấn đề cơ bản về peak period revenue opportunities; communication; market segmentation; opaque pricing; performance measurement. Hy vọng tài liệu là nguồn thông tin hữu ích cho quá trình học tập và nghiên cứu của các bạn.

55p phamhue120795 06-06-2016 261 20   Download

Lectures "Marketing management - Chapter 4: Conducting marketing research" provides students with the knowledge: What constitutes good marketing research, what are the best metrics for measuring marketing productivity, how can marketers assess their return on investment of marketing expenditures. Invite you to refer to the disclosures.

48p doinhugiobay_13 26-01-2016 92 7   Download

Lectures "Marketing management - Chapter 5: Creating long term loyalty relationships" provides students with the knowledge: What are customer value, satisfaction, and loyalty, and how can companies deliver them; what is the lifetime value of customers, and how can marketers maximize it;... Invite you to refer to the disclosures.

21p doinhugiobay_13 26-01-2016 94 6   Download

CRM strategy (Customer Relationship Management) is a business philosophy, stemming from Relationship Marketing that joins strategy and technology, with the aim of creating value for both customers and the company. In this paper we justify the interest of establishing a formal system to measure CRM performance. In order to do that, we first focus on the role of marketing performance measurement throughout the time. Then, we compare different frameworks and metrics used to measure performance in the CRM era.

15p moser 04-03-2009 246 64   Download

Since the issuance of Executive Order 12862 for "Setting Customer Service Standards," customer satisfaction measurement has become prominent in the Federal Government. As part of "creating a government that works better and costs less" the National Performance Review suggested "putting customers first." The thrust of this initiative is to have the Federal Government function more like private industry. The competitive markets of the private sector have created a climate which is customer focused and the Federal Government is attempting to follow suit.

6p moser 04-03-2009 112 17   Download