Marketing practitioners and academics

Ebook "The drivers of wearable device usage: Practice and perspectives" collects multiple research articles studying the factors influencing wearable device usage. Based on multiple empirical studies, which research different kinds of wearable devices such as smart-watches, activity trackers, and smart-glasses, potential drivers of wearable device usage are identified and evaluated.

71p giangmacvien 22-06-2024 3 1   Download

Strategic positioning is the assertion of an organizations personality on decisions of how and where to compete, it determines competitive position in the market place and differentiates the offering to the market. Operational positioning is an exercise in communication that concentrates on perception and image that complements the role of strategic positioning. This book offers an alternative to the traditional process of segmentation, targeting and positioning, highlighting some important implications for management and marketing practitioners as well as academics.

285p vimeyers 29-05-2024 3 2   Download

Ebook "Corporate governance in the US and Europe: Where are we now?" provides a comprehensive and concise overview of the most recent developments in corporate governance. It is based on a recent joint conference arranged by New York University and the London School of Economics, which brought together eminent academics and practitioners, including Michael Jensen in Finance and Martin Lipton in Law, to discuss the stock market boom-and-bust, and the recent corporate scandals.

170p loivantrinh 29-10-2023 5 2   Download

Ebook "Strategic brand management: Building measuring and managing brand equity" looks at branding from the perspective of the consumer, and provides a framework that identifies, defines, and measures brand equity. Using insight from both academics and industry practitioners, the text draws on illustrative examples and case studies of brands marketed in the US and all over the world. New co-author and award-winning scholar Vanitha Swaminathan, joins Kevin Lane Keller on this exciting, new 5th Edition.

622p tichhythan 17-08-2023 22 7   Download

Ebook "Niche tourism: Contemporary issues, trends and cases" is designed for use as reference for the academic and practitioners' markets. for undergraduate and graduate tourism courses. This text may be used for a better understanding of a selection of tourism scenarios characterised by issues such as special interest impacts planning, marketing, fragile destinations ethics and sustainability: identified as common areas of study to the majority of tourism courses. Please refer to part 2 of the ebook for details!

117p lacvuchi 09-09-2022 14 4   Download

Effectively managing customer service satisfaction is a topic of vast interest for marketing practitioners and academics alike because of their positive impact on customer behavior and firm performance.

9p murielnguyen 01-07-2020 18 1   Download

Our model might be a useful instrument for both academics and practitioners who want to better understand consumer behavior; it may also serve as a basis to successfully create, market and monitor luxury brands or products in a cross- cultural context. Even if the world of luxury products is not homogeneous, we believe that the underlying consumer motives and desires transcend national boundaries in a structure that derives from the individual‘s situation and the luxury value dimensions.

14p nhacchovina 22-03-2013 86 10   Download

It is often lamented that academics, activists and practitioners engaged in corporate accountability and improving labour standards do not jointly reflect upon the subject of their work enough. Academics talk to practitioners when they want information and practitioners don’t often have the time to step back and reflect upon the efficacy of their strategies, except in planning meetings. This book arose out of a workshop held in December 2007 which aimed at creating a new space for reflection and collaboration.

417p namde02 08-03-2013 60 10   Download

The past three decades have been a remarkable period for innovation. This is no less true, and probably truer, for financial innovation. No prior period of equal length has ever witnessed anything that even comes close. This innovation has included amazing advances in financial theory, computational capability, new product design, new trading processes, new markets, and new applications. In fact, each of these innovations has supported and reinforced the others.

615p namde02 08-03-2013 168 13   Download

It is a pleasure to announce the establishment of the Foundation Series in Business Marketing. This book series fills a critical void in business-to-business marketing knowledge especially when no resources currently available address the needs of business marketing practitioners and academics looking for breadth and depth of coverage on various issues of research, practice, and education. Books published in this series will foster our understanding of business marketing phenomena and managerial practice around the globe.

309p socolanong 19-04-2012 150 58   Download

The goal of this edition is the same as that of the first: to present the conceptual framework used for the pricing and hedging of fixed income securities in an intuitive and mathematically simple manner. But, in striving to fulfil this goal, this edition substantially revises and expands the first. Many concepts developed by expert practitioners and academics remain mysterious or only partially understood by many. Examples include convexity, risk-neutral pricing, risk premium, mean reversion, the futuresforward effect, and the financing tail....

0p conrepcon 12-04-2012 66 13   Download