Marketing’s changing role

Corporate bond ratings published by rating agencies play an important role for both companies and market participants because they provide information about the quality and marketability of various bond issues. For this reason, the rating changes announced by rating agencies must be carefully examined to assess their relevance and usefulness to market participants. The overall objective of this study is to examine whether bond rating changes announcements contain pricing-relevant information, and this objective is supported by six specific aims.

241p runthenight04 02-02-2023 9 4   Download

Changing market dynamics has led to Consumerization of Indian Automobile Industry posing innumerable challenges for the car manufacturers. The demand in the industry today is not just for a car as a product but a bundled “experience package.”

11p guineverehuynh 21-06-2020 43 4   Download

The marketing promotion is playing a vital role in the industry but the technological advancements are moving at a faster rate. In order to inculcate the changes it is thus necessary to understand the human decision making process.

6p guineverehuynh 22-06-2020 10 0   Download

Summary of the Doctor thesis of Sociology: Role of grassroots socio political organizations in ensuring social security for rural residents: Case study in 2 communes with content to understand the role of grassroots socio-political organizations in ensuring social security for rural residents through the implementation of this organization, supporting labor market policies and social assistance in rural communities. On that basis, a number of recommendations are proposed to improve the performance of socio-political organizations in the context of current social change. Invite you to refer.

18p lanxichen 05-05-2020 40 4   Download

In Malaysia, the initial public offering (IPO) market has seen some changes in 2016 due to poor economic conditions. Project risk management practices in IPO projects by investment bank are to be explored in this paper. This will be done to identify their positive impact on an IPO project in Malaysia to understand the significance of the role of project risk management in determining IPO success. The goal of the IPO is to obtain approval for it to be launched in the stock exchange market.

109p nguyenyenyn117 17-06-2019 49 10   Download

After completing this chapter, students will be able: Know what marketing is and why you should learn about it, understand the difference between micro-marketing and macro-marketing, know why and how macro-marketing systems develop, understand why marketing is crucial to economic development and our global economy,...

8p allbymyself_06 26-01-2016 76 5   Download

The world as man knows it today is getting smaller and smaller because of technology such as the Internet and high speed modems. In fact, on March 3, 2005, a man flew entirely around the globe without refueling or stopping in a one-person jet. The world is changing the world, and as the 21st century continues, the global economy will play a larger and larger role. As Thomas Friedman so eloquently put it in Lexus and the Olive Tree, globalization is "the inexorable integration of markets, nation-states, and technologies to a degree never witnessed before."...

8p bigbang645 18-09-2012 261 80   Download