Marketing savvy

How is my brand doing with social platforms? What can we do better? Companies of all sizes are increasingly scrutinizing social marketing in an effort to improve the return on their social marketing investment. Conducting objective social marketing assessments empowers brands to stay focused, nimble and relevant. Such audits also help savvy marketing teams identify areas of untapped opportunity for traction and growth.

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To explore the important factors advertisers weigh when considering digital interactive media and direct mail. Each medium has its own distinct characteristics and each has unique advantages and drawbacks. Advertisers must be able to compare the merits of these media and understand the most cost-effective ways to use them in their media mix.

16p camnhung_1 07-12-2012 58 5   Download

This chapter presents the factors advertisers consider when evaluating various out-of-home, exhibitive, and supplementary media. Many advertisers use these media to either complement or replace print and electronic media, so it’s important to understand how advertisers buy these media and the advantages and disadvantages of each.

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