Marketing & technology

This article presents research on the practical development, the impacts, and the application of Industry 4.0 technologies in the real estate market in Vietnam. Through this examination, it evaluates, forecasts, and recommends solutions to foster a healthy real estate market and improve the mechanisms of real estate market development in the foreseeable future.

7p vibecca 01-10-2024 4 2   Download

In this paper, several IAA farming systems practiced in Vietnam are described, and their impacts are also reviewed. It is speculated that in developing countries like Vietnam, the IAA farming system should be targeted for support as a sustainable food safety model and a form of ecosystem-based technology to reduce environmental impacts, adapt to climate change, help avoid risks from market fluctuation, and increase incomes in comparison with monoculture farming.

8p vibecca 01-10-2024 3 2   Download

The study aims to investigate the factors affecting marketing strategy of logistics enterprises in the central key economic region. This study uses quantitative research methods through SPSS to test the scale reliability, exploratory factor analysis (EFA) and regression analysis. Data were collected from 120 logistics enterprises in the central key economic region. The results show that four factors positively affect the marketing strategy of logistics enterprises, including information technology capability, human resources, competitors, legal environment.

14p toduongg 24-08-2024 8 3   Download

In the digital transformation within the industrial revolution 4.0 (Industry 4.0), traceability is known as the solution to solve the counterfeit, imitation goods, and low-quality goods consumed in the market. At the same time, traceability is the foundation for supply chain optimization in the 4.0 economy. Therefore, TXNG is becoming a hot issue of global concern.

18p toduongg 24-08-2024 4 0   Download

This paper contributes to the literature on the internationalization process of new ICT companies, especially the ride-hailing developer firms. It analyzes the global expansion of UBER in the Asian market. UBER did an aggressive expansion using a standard business model in every market that they get into. The strategy was on scale economy rather than localization of services. The case analysis suggests that UBER was unsuccessful in its global expansion due to a number of factors especially t

7p longtimenosee10 26-04-2024 2 2   Download

p 01-01-1970   Download

The article discloses methodological approaches to quantifying the level of penetration of block chain technologies into the regional socioeconomic environment in comparison to the supply chain strategies. Based on the methods of mathematical and statistical analysis, it allows you to formalize and convert a large array of data of a qualitative order into a single scale for measuring the process under study - the level of demand in the regional socio-economic environment for block chain technology.

6p longtimenosee09 08-04-2024 1 1   Download

This research has been undertaken by theoretical and practical investigation via a critique of the historical and contemporary topics surrounding women’s apparel size definitions. This analysis has informed the development of an alternative size model to assist design and production of mass market apparel. There is expectation from both apparel manufacturers and consumers that apparel standards are necessary for the efficient production and distribution of mass market apparel.

121p runthenight05 01-03-2023 6 3   Download

This research provides insights into understanding the impacts of mobile money services on financial capability, consumer wellbeing and subsistence entrepreneurship. The specific natures of the impacts are unique to the cultural contexts and needs of each society. This research contributes to the broad literature on the impacts of mobile money services on subsistence marketplaces from a theoretical perspective. This research also contributes valuable insights into the broader work of researchers, practitioners and policymakers seeking to improve people’s livelihoods through technology.

250p runthenight04 02-02-2023 9 2   Download

This study focuses on exploring the effects of networks on the process of commercialisation in the biotechnology industry. The biotechnology industry itself has a specific position in the industrial markets because of its capability of successfully employing network knowledge to innovate products and services. However, the industry struggles to implement the resource networks to take innovations to market.

248p runthenight04 02-02-2023 9 3   Download

This study examines the impact of intellectual capital and strategic orientations (market orientation, learning orientation and technology orientation) on innovation capability and firm performance of small-to-medium enterprises (SMEs) in the Information and Communications Technology (ICT) industry in Malaysia. The following sections introduce the research background and elaborate on the problems identified for further investigation. The rationale and objectives of the study are also presented. The chapter ends with an outline of the structure of this thesis.

233p runthenight04 02-02-2023 10 3   Download

Giáo trình "Marketing thương mại (Business marketing management and technology)" được biên soạn trên cơ sở phát triển và cụ thể hóa các tri thức Marketing căn bản vận dụng vào tổ chức và hoạt động của các loại hình doanh nghiệp thương mại theo tiếp cận quản trị marketing. Giáo trình kết cấu gồm 11 chương và chia thành 2 phần, phần 1 trình bày những nội dung về: phân tích marketing; đối tượng và phương pháp môn học; hệ thống và chức năng marketing của công ty thương mại; nhu cầu và thị trường của công ty thương mại; quá trình nghiên cứu và phân tích marketing công ty thương mại;...

232p ryomaechizen 01-07-2022 49 18   Download

Giáo trình "Marketing thương mại (Business marketing management and technology)" được biên soạn trên cơ sở phát triển và cụ thể hóa các tri thức Marketing căn bản vận dụng vào tổ chức và hoạt động của các loại hình doanh nghiệp thương mại theo tiếp cận quản trị marketing.

285p ryomaechizen 01-07-2022 41 15   Download

Nghiên cứu nhằm mục đích phát hiện những nhân tố có thể ảnh hưởng đến dự định mua sắm trên thiết bị di động của người tiêu dùng trẻ tại Việt Nam. Mô hình nghiên cứu được xây dựng dựa trên nền tảng của Unified Theory of Acceptance and Use of Technology 2 (UTAUT2) với sự bổ sung của hai yếu tố mới là nhu cầu tương tác (need for interaction) và sự tham dự (involvement).

12p vimichaeldell 04-12-2021 14 2   Download

The characteristics of foreign direct investment and labor market have been listed and analyzed carefully. The effects of foreign direct investment (FDI) on the labor market of ASEAN countries are quite mixed and need to be further analyzed by in-depth models. In general, FDI has brought positive impacts on the labor market of ASEAN countries, but these effects are not well adapted due to both subjective and objective reasons.

11p vijihyo2711 25-09-2021 18 2   Download

This results in parts that are lighter, have almost zero wastage and afford flexibility to design parts not possible to manufacture using conventional technologies.

17p guineverehuynh 20-06-2020 22 5   Download

Changing market dynamics has led to Consumerization of Indian Automobile Industry posing innumerable challenges for the car manufacturers. The demand in the industry today is not just for a car as a product but a bundled “experience package.”

11p guineverehuynh 21-06-2020 43 4   Download

The result of this research are: (1) the freshwater fish cultivation in both village includes input market, operational activity, distribution, human resource development, and cultivation technology; (2) there are weaknesses in the primary and support activities of freshwater fish cultivation in Mayang Village, which produced by a weak non-physical infrastructure, cultivation technology utilization, and cultivator human resource development.

12p guineverehuynh 21-06-2020 11 2   Download

The marketing promotion is playing a vital role in the industry but the technological advancements are moving at a faster rate. In order to inculcate the changes it is thus necessary to understand the human decision making process.

6p guineverehuynh 22-06-2020 10 0   Download

The main purpose of our research is to analyze the methodological and practical aspects of the sustainable development strategy of competitiveness of the Kazakhstan regions and the ways to implement it based on territorial marketing.

16p tohitohi 22-05-2020 14 0   Download