Marketplace

Underpinned by the technology-organisation-environment framework, this paper aims to present a theoretical model of barriers to e-marketplace adoption by Vietnamese SMEs. The theoretical model reveals twelve critical barriers, including lack of benefits, lack of compatibility, complexity, perceived risks, costs, lack of top management support, lack of knowledge readiness, lack of financial readiness, lack of innovativeness, lack of customer support, lack of external support, and lack of government support.

18p toduongg 24-08-2024 3 2   Download

Bài viết "Đánh giá thực trạng trang thương mại điện tử Shopee" khảo sát đánh giá thực trạng trang TMĐT Shopee để biết được tầm nhìn - sứ mệnh và thông điệp của Shopee trong đó có cả môi trường vi mô và vĩ mô cho thấy được các đối thủ cạnh tranh, đối tác, đối tượng khách hàng mà Shopee nhắm đến. Bài khảo sát dựa trên khảo sát online trên các trang mạng xã hội. Từ việc khảo sát thực trạng nhóm đã đưa ra các giải pháp, phát triển trang TMĐT của Shopee.

4p tahoaiman 02-01-2024 19 6   Download

Bài giảng Thương mại điện tử (E-commerce) - Chương 9: Sàn giao dịch thương mại điện tử (e-marketplace). Nội dung chính của bài giảng gồm: Khái niệm và đặc trưng của sàn giao dịch thương mại điện tử, phân loại sàn giao dịch thương mại điện tử, các phương thức giao dịch tại sàn giao dịch thương mại điện tử.

22p runthenight09 15-05-2023 19 7   Download

This research provides insights into understanding the impacts of mobile money services on financial capability, consumer wellbeing and subsistence entrepreneurship. The specific natures of the impacts are unique to the cultural contexts and needs of each society. This research contributes to the broad literature on the impacts of mobile money services on subsistence marketplaces from a theoretical perspective. This research also contributes valuable insights into the broader work of researchers, practitioners and policymakers seeking to improve people’s livelihoods through technology.

250p runthenight04 02-02-2023 9 2   Download

This dissertation addresses calls from both tourism and marketing researchers for a holistic framework and comprehensive examination of the role that the country cue plays in consumer behavior (Josiassen and Harzing 2008; Maheswaran et al. 2013). It provides much needed advancement to both the tourism and marketing research discipline by conceptualizing and empirically examining various pathways through which the country cue manifests in tourists’ and consumers’ behavior.

179p runthenight04 02-02-2023 9 3   Download

This research commenced with the proposition the design of mature women’s fashion is not well understood and seems underrepresented in the Australian marketplace and media”. The objectives of the research were to firstly raise awareness of the issues confronting this mature consumer group and secondly challenge the conventional assumptions about the aesthetic viability of designing apparel for the mature women’s market.

88p runordie3 06-07-2022 16 5   Download

Mature women’s fashion, for those aged 35 years and older, seems underrepresented in the Australian marketplace and media. International research suggests similar circumstances prevail for older women abroad but there are conditions unique to Australia’s garment industry that exacerbate and frustrate mature consumers further. This research investigates factors affecting midlife consumer’s fashion in Australia and explores the lifestyle interests and expectations of mature consumers.

121p runordie3 06-07-2022 10 1   Download

To demonstrate the practicality of two proposed model, research works are focused on as follows: O-Marketplace Model, after analyzing the limitations of existing cloud service delivery methods, a multi-cloud service delivery method is proposed to overcome these limitations, and a promising multi-cloud marketplace model is built up; Composable Application Model, we first build up its concept and its description method, then the experimentation is conducted by transform into TOSCA specification to evaluate the feasibility of the proposed multi-cloud application model.

130p viabigailjohnson 10-06-2022 13 2   Download

Lecture Electronic commerce - Chapter 5: B2B E-Commerce: Selling and Buying in Private E-Markets learning objectives: Describe the B2B field. Describe the major types of B2B models. Discuss the characteristics of the sell-side marketplace, including auctions. Describe the sell-side intermediary models. Describe the characteristics of the buy-side marketplace and e-procurement. Explain how reverse auctions work in B2B.

50p caphesuadathemtac 09-11-2021 25 4   Download

Lecture Electronic commerce - Chapter 2: E-Marketplaces: Structures, Mechanisms, Economics, and Impacts learning objectives: Define e-marketplaces and list their components. List the major types of e-marketplaces and describe their features. Describe the various types of EC intermediaries and their roles. Describe electronic catalogs, shopping carts, and search engines. Describe the major types of auctions and list their characteristics.

53p caphesuadathemtac 09-11-2021 10 3   Download

The design of this study uses an explanatory approach. The data analysis technique uses structural equation model (SEM) and sampling is limited to certain criteria (purposive sampling).

11p guineverehuynh 19-06-2020 23 4   Download

This chapter define marketing and the marketing process, explain the importance of understanding customers and identify the five core marketplace concepts, identify the elements of a customer-driven marketing strategy and discuss the marketing management orientations, discuss customer relationship management and creating value for and capturing value from customers, describe the major trends and forces changing the marketing landscape.

32p allbymyself_06 28-01-2016 97 6   Download

Chapter four explain the importance of information to the company and its understanding of the marketplace, define the marketing information system and discuss its parts, outline the steps in the marketing research process, explain how companies analyze and distribute marketing information, discuss the special issues some marketing researchers face, including public policy and ethics issues.

26p allbymyself_06 28-01-2016 67 5   Download

This chapter define the three steps of target marketing: market segmentation, market targeting, and market positioning; list and discuss the major bases for segmenting consumer and business markets; explain how companies identify attractive market segments and choose a target marketing strategy; discuss how companies position their products for maximum competitive advantage in the marketplace.

32p allbymyself_06 28-01-2016 79 7   Download

Chapter 15 discuss how the international trade system, economic, political-legal, and cultural environments affect a company’s international marketing decisions; discuss how the international trade system, economic, political-legal, and cultural environments affect a company’s international marketing decisions; explain how companies adapt their marketing mixes for international markets; identify the three major forms of international marketing organization.

22p allbymyself_06 28-01-2016 73 6   Download

In this chapter you will learn: What is Marketing? Understand the marketplace and customer needs, designing a customer-driven marketing strategy, preparing an integrated marketing plan and program, building customer relationships, capturing value from customers, the changing marketing landscape.

36p allbymyself_06 28-01-2016 136 10   Download

This chapter presents the following content: Global marketing today, looking at the global marketing environment, deciding whether to go global, deciding which markets to enter, deciding how to enter the market, deciding on the global marketing program, deciding on the global marketing organization.

34p allbymyself_06 28-01-2016 64 6   Download

Lectures "Marketing management - Chapter 1: Defining marketing for the 21st century" provides students with the knowledge: The importance of marketing, the scope of marketing, core marketing concepts, the new marketing realities, company orientation toward the, marketplace. Invite you to refer to the disclosures.

32p doinhugiobay_13 26-01-2016 104 7   Download

Lecture Marketing management will address the following questions: What is the new economy like?What is the new economy like? What are the tasks of marketing?What are the tasks of marketing? What are the tasks of marketing? What are the tasks of marketing? What are the major concepts and tools ofWhat are the major concepts and tools of marketing? Marketing? What orientations do companies exhibit in the What orientations do companies exhibit in the marketplace?marketplace? How are companies and marketers responding toHow are companies and marketers responding to the new challenges? The new c...

719p macj55 11-08-2014 186 37   Download

Khóa luận tốt nghiệp: Phân tích một số mô hình kinh doanh sàn giao dịch thương mại điện tử B2B (B2B E - Marketplace) trên thế giới và bài học kinh nghiệm cho doanh nghiệp Việt Nam nhằm làm rõ các vấn đề thương mại điện tử, thương mại điện tử B2B và sàn giao dịch thương mại điện tử B2B.

97p nine_12 22-02-2014 715 137   Download