Means- end chain (MEC) theory

This study aims to investigate reasons why customers are reluctant to use e-payment and how these reasons explain their impacted values, with the following research objectives: To identify characteristics of electronic payment generating the resistance of customers to this E-payment; to explore the connections between those characteristics and values of individuals through the consequences of these characteristics.

19p larachdumlanat129 19-01-2021 13 2   Download

This study aims to investigate reasons why customers are reluctant to use e-payment and how these reasons explain their impacted values, with the following research objectives: (1) to identify characteristics of electronic payment generating the resistance of customers to this E-payment; (2) to explore the connections between those characteristics and values of individuals through the consequences from these characteristics; (3) to propose suggestions for service providers and financial institutes to develop appropriate strategic plans to motivate e-payment in Vietnam.

17p nguyenminhlong19 22-04-2020 20 0   Download

Nghiên cứu này nhằm mục đích tìm hiểu lý do khách hàng không sẵn lòng sử dụng dịch vụ IB. Nghiên cứu dựa trên nền tảng lý thuyết chuỗi phương tiện (Means-End Chain theory - MEC) và sử dụng kỹ thuật phỏng vấn bậc thang (laddering interview) để thu thập dữ liệu.

14p mat_vang1 14-01-2019 111 16   Download