Media planning

Guerrilla marketing for dummies does do a lot of the job for you off the Web as well, with its tips on getting the most from your marketing efforts by properly crafting a press release and pitching it to the right people. The authors even explain how to hire a professional publicist to help you gain the media attention that can speed you on the way to your goals.

386p zizaybay1104 29-05-2024 3 2   Download

Ebook "Crisis management in the food and drinks industry: A practical approach (Second edition)" is worrying about a human pandemic arising from the avian flu epidemic that is spreading from the Far East, the implications of which could be as great for the food industry as were the outbreaks of foot and mouth disease and BSE. Examples of typical documents like a crisis plan for a business, a crisis checklist, a press release announcing a product recall, an announcement to employees and a checklist for anyone dealing with a threatening phone call are provided.

271p manmanthanhla0201 27-02-2024 4 2   Download

Part 1 of ebook "Advertising account planning: A practical guide" provides readers with contents including: Chapter 1 - What is account planning; Chapter 2 - Situation analysis; Chapter 3 - Understanding the customer; Chapter 4 - Defining the target market; Chapter 5 - Defining the benefit; Chapter 6 - Brand personality;...

84p tuongnhuoclan 27-11-2023 8 5   Download

Continued part 1, part 2 of ebook "Advertising account planning: A practical guide" provides readers with contents including: Chapter 7 - Brand positioning; Chapter 8 - The creative brief; Chapter 9 - Media and account planning; Chapter 10 - Measuring success; Chapter 11 - Business-to-business case study; Chapter 12 - Packaged-goods case study; Chapter 13 - Retail case study;...

85p tuongnhuoclan 27-11-2023 7 5   Download

Part 1 book "Veterinary computed tomography" includes content: CT physics and instrumentation – mechanical design; CT acquisition principles, principles of CT image interpretation, artifacts in CT, CT contrast media and applications, special software applications, digital environment, CT planning for radiotherapy,.... and other contents.

154p oursky09 08-11-2023 4 2   Download

Ebook Android™ apps marketing: Secrets to selling your android app – Part 1 includes contents: Chapter 1 your android app marketing strategy: grand slam or base hits? chapter 2 what makes for a winning app? chapter 3 identifying your app’s unique value, chapter 4 identifying your target audience, chapter 5 building your app’s total message, chapter 6 electronic word of mouth, chapter 7 using social media in your app marketing, chapter 8 timing your marketing activities, chapter 9 getting the word out about your app.

155p haojiubujain08 01-11-2023 5 2   Download

Ebook "Brand media strategy: Integrated communications planning in the digital era" is a guide to crafting an integrated communications plan for today’s era - an era that continues to change. Antony has smartly updated this second edition to include more information on social, which is proving to be an increasingly important tool for insight gathering as well as message dissemination, and data, which has become a driver of effectiveness, accountability and, yes, even creativity.

247p loivantrinh 29-10-2023 5 2   Download

Ebook "Information and communication technologies in tourism 2018: Proceedings of the international conference in Jönköping, Sweden, January 24–26, 2018" presents the latest research into the application of information and communication technologies within the travel and tourism sectors. Readers will find insightful contributions on a wide range of topics, including digital marketing, social media and online travel reviews, mobile computing, augmented and virtual reality, gamification, recommender systems, electronic distribution, online education and learning, and the sharing economy.

539p dangsovu 20-10-2023 10 4   Download

Part 1 of ebook "Linux Mint essentials: A practical guide to Linux Mint for the novice to the professional" provides readers with contents including: chapter 1 - meet Linux Mint; chapter 2 - creating boot media and installing Linux Mint; chapter 3 - getting acquainted with cinnamon; chapter 4 - introduction to the terminal; chapter 5 - utilizing storage and media; chapter 6 - installing and removing software;...

151p tieulangtran 28-09-2023 9 3   Download

Continued part 1, part 2 of ebook "Risk issues and crisis management in public relations: A casebook of best practice" provides readers with contents including: crisis management; perception is the reality; the media in crisis situations; the legal perspective; planning for the unexpected; crisis communications management;...

110p tieulangtran 28-09-2023 8 5   Download

Continued part 1, part 2 of ebook "Advertising media planning: A brand management approach" provides readers with contents including: learning about media costs; general characteristics of media; evaluating media vehicles; video media, audio media, print media, out-of-home media; search engine marketing; online display advertising; sales promotion; perspectives on international and global media planning; preparing a communication plan; media and campaign measurement;...

221p hanlinhchi 28-08-2023 8 6   Download

Part 1 of ebook "Advertising media planning: A brand management approach" provides readers with contents including: the changing role of media planning in brand support - media planning and IMC; establishing a media framework; outlining the components of a communication plan; how marketing objectives affect communication planning; the role of communication in advertising and marketing; working with a situation analysis;...

140p hanlinhchi 28-08-2023 9 5   Download

Ebook "Advertising, promotion, and other aspects of Integrated marketing communications (Ninth edition)" discusses all aspects of marketing communications, from time-honored methods to the newest developments in the field. Delivering the fundamentals you need, the text focuses on advertising and promotion, including planning, branding, media buying, sales, public relations, and much more.

754p tichhythan 17-08-2023 12 8   Download

Ebook "E-marketing (Seventh edition)" directed primarily toward students taking a course on Marketing in the Internet, this text also teaches professional marketers how to engage and listen to buyers, and how to use what they learn to improve their offerings in today’s Internet- and social media-driven marketing environment.

498p tichhythan 17-08-2023 11 8   Download

Ebook Marketing with social media: 10 easy steps to success for business – Part 1 presents the following content: Chapter 1 What is social media? Policy, plan and profitability; Chapter 2 Facebook basics and content ideas; Chapter 3 LinkedIn basics and networking using LinkedIn; Chapter 4 Twitter basics and using Twitter for your business.

124p haojiubujain02 03-07-2023 8 7   Download

"Ebook Designing a school library media center for the future" presents the following content: Chapter 1: seeing the big picture, chapter 2: working successfully with key players, chapter 3: planning your program, chapter 4: planning for technology, chapter 5: planning space allocation, chapter 6: creating a functional interior, chapter 7: creating an inviting interior, chapter 8: creating a comfortable interior, chapter 9: creating a green interior, chapter 10: making the library accessible, chapter 11: buying what you want, chapter 12: the final phases, chapter 13: combining facilities, c...

134p runthenight08 12-04-2023 6 2   Download

Ebook Social marketing to the business customer: Listen to your B2B market, generate major account leads, and build client relationships – Part 2 presents the following content: Chapter Eight: Choosing platforms; Chapter Nine: A non-techie’s guide to choosing platforms; Chapter Ten: Social platforms in use; Chapter Eleven: Pick your spots: planning social marketing campaigns; Chapter Twelve: Lead generation; Chapter Thirteen: Profiting from communities; Chapter Fourteen: Return on investment; Chapter Fifteen: What’s Next for B2B social media?

148p runthenight07 13-03-2023 7 7   Download

Ebook Multimedia-based instructional design: computer-based training, web-based training, distance broadcast training, performance-based solutions – Part 1 presents the following content: Chapter 1 introduction to multimedia needs assessment and front-end analysis, chapter 2 needs assessment, chapter 3 front-end analysis, chapter 4 audience analysis, chapter 5 technology analysis, chapter 6 situational analysis, chapter 7 task analysis, chapter 8 critical incident analysis, chapter 9 issue analysis, chapter 10 objective analysis, chapter 11 media analysis, chapter 12 extant data analysis,…

255p runthenight05 11-01-2023 13 2   Download

Ebook Advertising, promotion, and other aspects of integrated marketing communications (7th ed): Part 2 includes the following chapters: Chapter 9: overview of advertising management: messages, media, and measurement; chapter 10: creating effective and creative advertising messages; chapter 11: selecting message appeals and picking endorsers; chapter 12: assessing ad message effectiveness; chapter 13: planning for and analyzing advertising media; chapter 14: using traditional advertising media; chapter 15: employing the internet for advertising; chapter 16: using other advertising media; ch...

394p runthenight04 04-01-2023 16 9   Download

Ebook Advertising, promotion, and other aspects of integrated marketing communications (9th ed): Part 2 includes the following chapters: Chapter 9: overview of advertising management; chapter 10: effective and creative ad messages; chapter 11: endorsers and message appeals in advertising; chapter 12: traditional advertising media; chapter 13: online and mobile advertising; chapter 14: social media; chapter 15: direct marketing and other media; chapter 16: advertising media: planning and analysis; chapter 17: measuring ad message effectiveness; chapter 18: sales promotion overview and the ro...

501p runthenight04 04-01-2023 12 7   Download