Merchandise assortments

Lecture Principles of Marketing: Lesson 30. After completing this section, you will understand the knowledge about lretailing and wholesaling. Retailing is the process by which goods and services are sold to consumers for their personal use.Retailers provide many benefits such as: providing an assortment of merchandise under one roof, allowing access to goods customers might never see, providing interesting environments in which to spend our leisure time.

53p bachtudu 30-09-2021 9 4   Download

Lecture Retailing management (6/e): Chapter 12 - Managing merchandise assortments. The following will be discussed in this chapter: Merchandise management, merchandise management and investment portfolio management,...

36p lovebychance01 25-04-2021 21 1   Download

In this chapter, you will learn about: The different types of brand identification, their potential benefits & challenges, the importance of private-label merchandise in today’s marketplace, theories about the optimum breadth & depth of assortments,...

5p nanhankhuoctai1 29-05-2020 23 5   Download

Besides assembling a wide assortment of products, the wholesaler also may extend short-term credit to buyers. Often he assists retailers in solving merchandising problems. Sometimes wholesalers prepackage products. Retailing is the final link in the distribution chain. Several hundred thousand retail foodstores and additional thousands of department, dry goods, and cigar stores and other specialty stores throughout the country satisfy day-to-day consumer requirements for food and other products of agricultural origin. ...

14p nhacchovina 22-03-2013 44 5   Download