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Message strategy
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Part 1 book "Advanced hybrid and electric vehicles - System optimization and vehicle integration" includes content: The need for sustainable mobility, OEM markets, OEM strategies, OEM key messages, current status of low carbon vehicle technologies (2013–2015), comparison of different vehicle specifications
84p
dianmotminh04
12-07-2024
0
0
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Part 1 of ebook "Taking down goliath: Digital marketing strategies for beating competitors with 100 times your spending power" provides readers with contents including: Chapter 1 - The digital advertising big bang; Chapter 2 - Setting and measuring digital campaign goals; Chapter 3 - Defining online audiences; Chapter 4 - Creating the perfect online marketing message; Chapter 5 - Digital display advertising;...
111p
giangmacvien
22-06-2024
1
1
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Part 2 of ebook "Standing room only: Marketing insights for engaging performing arts audiences" provides readers with contents including: managing location, capacity, and ticketing systems; focusing on value and optimizing revenue through pricing strategies; identifying and capitalizing on brand identity; formulating communications strategies; delivering the message advertising, personal selling, sales promotion, public relations, and crisis management;...
216p
giangmacvien
22-06-2024
2
1
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Part 1 of ebook "Mobile marketing channel: Online consumer behavior" provides readers with contents including: Chapter 1 - Online consumer behavior and marketing; Chapter 2 - Mobile marketing channel; Chapter 3 - Scope of short messaging service as a marketing channel;...
84p
giangmacvien
22-06-2024
2
1
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Ebook "Effective risk communication: A message-centered approach" coordination of risk assessments and risk communication strategies requires information sharing and establishing networks of working relationships between groups and agencies. Establishing these relationships necessitates overcoming - situational, cultural, and political boundaries. Significant barriers exist between regulatory agencies and industry groups.
185p
manmanthanhla0201
27-02-2024
3
1
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Ebook Android™ apps marketing: Secrets to selling your android app – Part 1 includes contents: Chapter 1 your android app marketing strategy: grand slam or base hits? chapter 2 what makes for a winning app? chapter 3 identifying your app’s unique value, chapter 4 identifying your target audience, chapter 5 building your app’s total message, chapter 6 electronic word of mouth, chapter 7 using social media in your app marketing, chapter 8 timing your marketing activities, chapter 9 getting the word out about your app.
155p
haojiubujain08
01-11-2023
5
2
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Ebook "Brand media strategy: Integrated communications planning in the digital era" is a guide to crafting an integrated communications plan for today’s era - an era that continues to change. Antony has smartly updated this second edition to include more information on social, which is proving to be an increasingly important tool for insight gathering as well as message dissemination, and data, which has become a driver of effectiveness, accountability and, yes, even creativity.
247p
loivantrinh
29-10-2023
5
2
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Named entities containing other named entities inside are referred to as nested entities, which commonly exist in news articles and other documents. However, most studies in the field of Vietnamese named entity recognition entirely ignore nested entities.
7p
viberkshire
09-08-2023
8
4
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includes contents: Chapter 1 your seven-step one-day marketing plan; chapter 2 the lifetime value of your customer; chapter 3 differentiate or die: your unique selling proposition; chapter 4 the five-step formula to creating your marketing message; chapter 5 how to make it rain referrals; chapter 6 tapping into your most valuable small business asset...
312p
haojiubujain03
24-07-2023
6
5
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Organizational strategies for implementing eHealth tools influence patient and provider use of portal technology. This study examines whether the intensity of bidirectional secure portal messaging is associated with improved clinical outcomes.
7p
visteverogers
24-06-2023
4
2
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Chapter 8 - Creative strategy: Planning and development. After completing this unit, you should be able to: To discuss what is meant by advertising creativity and examine the role of creative strategy in advertising, to consider the process that guides the creation of advertising messages and the research inputs into the stages of the creative process, to examine creative strategy development and the roles of various client and agency personnel involved in it,...
18p
runordie9
27-09-2022
17
8
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Chapter 9 - Creative strategy: Implementation and evaluation. After completing this unit, you should be able to: To analyze various types of appeals that can be used in the development and implementation of an advertising message, to analyze the various creative execution styles that advertisers can use and the advertising situations where they are most appropriate, to analyze various tactical issues involved in the creation of print advertising and TV commercials,...
17p
runordie9
27-09-2022
14
8
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The goals of this chapter are: To examine messages their types, structure and consistency, to discuss what is meant by creativity and creative thinking in IMC, to examine the creative process looking at message strategy and execution,...
53p
koxih_kothogmih7
29-09-2020
24
3
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Chapter 14 - Interviewing, writing follow-up messages, and succeeding in the job. After studying this chapter, you will know: What interview channels you may encounter, how to create a strategy for successful interviewing, what preparations to make before you start interviewing, what to do during an interview, how to answer common interview questions, how to prepare for less common interview types, what to do after an interview.
19p
koxih_kothogmih6
23-09-2020
33
5
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Chapter 11 - Crafting persuasive messages. After studying this chapter, you will know: Identify the purposes of persuasive messages; analyze a persuasive situation; identify basic persuasive strategies; write persuasive direct requests; write persuasive problem-solving messages; write sales and fund-raising messages; use technology for persuasive messages.
20p
koxih_kothogmih6
23-09-2020
29
4
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In chapter 16, students will: Understand why a marketing manager sets specific objectives to guide the advertising effort, understand when the various kinds of advertising are needed, understand how to choose the "best" medium, understand how to plan the "best" message - that is, the copy thrust, understand what advertising agencies do and how they are paid,...
14p
koxih_kothogmih6
23-09-2020
14
1
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Many cancers are preventable through lifestyle modification; however, few adults engage in behaviors that are in line with cancer prevention guidelines. This may be partly due to the mixed messages on effective cancer prevention strategies in popular media.
13p
vikuala271
13-06-2020
10
0
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This study focused on analyzing the Social Media communication strategy of Donald Trump, from 1 July 2018 to 1 July 2019. Thus, we have analyzed the Key Performance Indicators (KPIs) that facilitate Social Media communication, we have identified and analyzed the messages that generate high engagement from users as well as the dominant reactions generated by the online audience.
8p
orianahuynh
05-06-2020
13
0
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The role will drive campaign strategy and execution to fuel product sales. Working closely with cross-functional team members, this role has both strategic and tactical responsibility for supporting the achievement of revenue and income objectives. Develop and implement lifecycle maintenance campaigns for key products, including analyzing market research and sales analytics, ideating messaging, developing sales tools, identifying competitive threats and taking action to mitigate; and creating best in class marketing/PR initiatives to drive sales...
2p
lanjingyi
18-03-2020
61
1
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On farm trials in ten locations were conducted to evaluate efficacy of IPM strategies against maruka pod borer [Maruca vitrata (Geyer)] with emphasis on timely observation of the pest incidence, levels of infestation and alternation of different groups of insecticides properly so that even with repeated use of insecticides having different mode of action with an aim to see that the pest may not develop resistance against particular group of insecticides besides achieving proper management of the maruka pod borer and to create awareness among the farming community during rabi, 2014-15 to 201...
7p
trinhthamhodang3
22-02-2020
10
1
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