Organization of market

Part 2 of ebook "The marketing challenge for industrial companies: Advanced concepts and practices" provides readers with contents including: organizing an industrial company’s marketing and sales department; the industrial sales force; the distribution of technical products; industrial branding; pricing technical products; introducing new technical products into the market;...

217p giangmacvien 22-06-2024 1 1   Download

Part 2 of ebook "Adoption of innovation: Balancing internal and external stakeholders in the marketing of innovation" provides readers with contents including: organizing open innovation for sustainability; vision and radical innovation; innovating the business model; real options reasoning and innovative performance in the context of dynamic capabilities; uncovering driving forces for better product innovation;...

118p giangmacvien 22-06-2024 1 1   Download

Part 1 of ebook "Boundary spanning elements and the marketing function in organizations: Concepts and empirical studies" provides readers with contents including: managing boundary spanning elements; customer cyberbullying; a study of service worker burnout in Russia; drivers of salesperson’s customer orientation; exploring the role of salesperson attributes and service behaviors in adaptive selling;...

85p giangmacvien 22-06-2024 1 1   Download

Part 2 of ebook "Boundary spanning elements and the marketing function in organizations: Concepts and empirical studies" provides readers with contents including: the mediating role of role stress in the relationship between goal orientation and job satisfaction among salespersons; management interventions and prosocial behaviours; customer responses to service failure and recovery experiences; boundary objects and end user engagement;...

89p giangmacvien 22-06-2024 1 1   Download

Part 1 of ebook "Driving demand: Transforming B2B marketing to meet the needs of the modern buyer" provides readers with contents including: Chapter 1 - The issues with modern demand generation; Chapter 2 - Leading demand process transformation; Chapter 3 - Why transformation fails; Chapter 4 - Action does not equal change; Chapter 5 - Changing the marketing and sales mind-set; Chapter 6 - Aligning content to your buyer;...

97p giangmacvien 22-06-2024 2 2   Download

Part 2 of ebook "Managing in recovering markets" provides readers with contents including: Chapter 17 - Critical factors within organizations influencing effective use of crm solutions; Chapter 18 - Customer voices incorporated in a marketing class - a review; Chapter 19 - Demutualisation of stock exchanges in India - the corporate governance chapter; Chapter 20 - Determining the optimal price point - using van westendorp’s price sensitivity meter; Chapter 21 - Do middle-level managers have a role in strategy formulation and implementation, insights into an indian public and private sector ...

252p giangmacvien 22-06-2024 3 1   Download

Part 2 of ebook "Market entry into the USA: Why European companies fail and how to succeed" provides readers with contents including: Chapter 4 - Determining the organization's cultural fit in the US; Chapter 5 - Ready to go to the US – Key strategic steps; Chapter 6 - Sustaining your business investment in the US;...

70p giangmacvien 22-06-2024 3 1   Download

Part 1 of ebook "Roles, trust, and reputation in social media knowledge markets: Theory and methods" provides readers with contents including: a research agenda for the study of entropic social structural evolution, functional roles, adhocratic leadership styles, and credibility in online organizations and knowledge markets; building trusted social media communities; methods for researching trust and credibility;...

105p giangmacvien 22-06-2024 1 1   Download

Governments and countries are making efforts to overcome the consequences of climate change, especially reducing greenhouse emissions. The concept of “carbon market” was also born from there as one of the economic solutions to solve environmental problems. By studying the experiences of some countries in the Emissions Trading Mechanism, this article offers some suggestions for Vietnam to improve the legal framework as well as organize and operate the carbon market effectively.

12p leminhvu111 07-06-2024 1 0   Download

LPBank a relatively young joint-stock commercial bank, has identified its direction as being a market-responsive leader. To effectively compete with domestic and international counterparts, LPBank requires sustainable business solutions to increase income.

9p leminhvu111 07-06-2024 1 0   Download

The rest of this paper is organized as follows: In Section 2, previous studies related to risk measure are mentioned in the literature. Section 3 presents research methodology including AS index and EPM methodology which are applied for evaluating all ETF funds performance. Then, the result and discussion between them are compared in section 4. The final section will conclude.

9p leminhvu111 07-06-2024 0 0   Download

The future is bright for event managers equipped with the essential training and skills required to research, plan, schedule, organize, and market special events anywhere in the world. In this Third Edition of his definitive guide to the profession, Dr. Joe Goldblatt, CSEP, imparts the logistical know-how and the theoretical understanding needed to take advantage of the countless opportunities in this rapidly growing field.

484p vimeyers 29-05-2024 2 2   Download

The book offers proven, step-by step advice for developing and packaging the components of the plan and keeping them up to date, including cover sheets, table of contents, executive summary, organization and marketing plans, and financial and supporting documents.

370p vimeyers 29-05-2024 2 2   Download

Typical business plans include type of business; statement of purpose; executive summary; business/industry description; market; product and production; management/personnel; and financial specifics. This edition also contains a business plan template and two fictional business plans — all of which can aid users in developing business plans of their own. Also featured is a listing of organizations, agencies, and consultants; a glossary of small business terms; and an updated bibliography.

346p vimeyers 29-05-2024 4 2   Download

Strategic positioning is the assertion of an organizations personality on decisions of how and where to compete, it determines competitive position in the market place and differentiates the offering to the market. Operational positioning is an exercise in communication that concentrates on perception and image that complements the role of strategic positioning. This book offers an alternative to the traditional process of segmentation, targeting and positioning, highlighting some important implications for management and marketing practitioners as well as academics.

285p vimeyers 29-05-2024 3 2   Download

Profit Brand offers a comprehensive metrics-based approach to branding that allows companies to link branding activities directly with bottom-line results, and align the organization - including marketing - with common benchmarks that ensure that customers repeat purchase. It also illustrates how organizations can do business on customer terms - the one competitive differentiator that cannot be duplicated in today's consumer economy.

225p vimeyers 29-05-2024 2 2   Download

Branding has become the narrow responsibility of the marketing department, and customers have stopped believing the ads. This book shows you how to build a powerful, lasting brand. You will learn how to involve the entire organization, from sales, customer service, shipping, product design, and marketing, in the branding process. The author discusses how to create powerful, emotional, and unique experiences for others, turn every customer into an evangelist, and greatly expand your reach of influence. Use this book to define your personal and professional brand.

226p vimeyers 29-05-2024 8 2   Download

Lecture "Principles of marketing: Chapter 7 - Distribution strategies" provides students with content about: Definition and roles; Distribution channel levels; Channel behavior and organization; Channel design decisions; Retailing Wholesaling. Please refer to the detailed content of the lecture!

9p gaupanda031 20-05-2024 3 3   Download

Lecture "Corporate finance: Chapter 1 - Overview of company finance" provide students with content about: Forms of business organization; The financial manager; The goal of financial management; Financial markets;... Please refer to the detailed lecture content!

22p gaupanda031 13-05-2024 6 1   Download

This paper focuses on the repair and maintenance and used car markets of the Chinese automotive aftermarket as the main research area. The digital transformation of China's automotive aftermarket is a complex process that is influenced by a combination of factors. Fifteen hierarchical indicator factors are designed based on the Technology-Organization-Environment (TOE) framework.

13p viellison 06-05-2024 2 1   Download