Persuasive messages

A questionnaire survey has been distributed for this study and result showed that there are several aspects under each of segments that can lead to customer satisfaction by using the PLS-SEM and IPMA analysis. The findings in this study can be used by other hotel operators to have a thoughtful mind on the factors that driven customers’ preferences and satisfaction that will aid in designing a message with better persuasion and at the same time attract more tourists to come and visit Malaysia.

7p longtimenosee10 26-04-2024 4 1   Download

Lecture Social Psychology - Chapter 7: Persuasion present the content: process by which a message induces change in beliefs, attitudes, or behaviors; central route, peripheral route, persuasion elements, physical attractiveness,...

23p bachdangky 06-09-2021 4 2   Download

The goals of this chapter are: To examine messages their types, structure and consistency, to discuss what is meant by creativity and creative thinking in IMC, to examine the creative process looking at message strategy and execution,...

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Chapter 11 - Crafting persuasive messages. After studying this chapter, you will know: Identify the purposes of persuasive messages; analyze a persuasive situation; identify basic persuasive strategies; write persuasive direct requests; write persuasive problem-solving messages; write sales and fund-raising messages; use technology for persuasive messages.

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(BQ) Continued part 1, the document Developing leaders in for a business communication networked world: Part 2 has contents: Persuasive messages, bad news messages, research and business proposals and planning for business reports, completing business proposals and business reports,... and other contents. Invite you to refer.

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(BQ) Continued part 1, the document Process & product in business communication (Eighth edition): Part 2 has contents: Negative messages, persuasive and sales messages, informal business reports, proposals, business plans, and formal business reports, business presentations,... and other contents. Invite you to refer.

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Chapter 6 - Designing messages with words. The main contents of the chapter consist of the following: Can we talk? Talk about meaning, speaking of rules, what are you talking about? Must we talk? Using persuasion and building arguments.

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Chapter 9 - Direct and indirect communication strategies. This chapter provides knowledge of: Why use direct or indirect communication strategies? Direct strategy, types of direct messages, Indirect strategy, types of negative indirect messages, types of persuasive indirect messages.

31p nhanmotchut_2 19-10-2016 44 1   Download

(bq) part 1 book "business communication - process & product" has contents: effective and ethical communication at work, intercultural communication, planning business messages, organizing and writing business messages, revising business messages, revising business messages, positive messages, negative messages, persuasive and sales messages.

364p bautroibinhyen30 15-06-2017 77 8   Download

Chapter 6 - Designing messages with words. The main contents of the chapter consist of the following: Can we talk? Talk about meaning, speaking of rules, what are you talking about? Must we talk? Using persuasion and building arguments.

23p nomoney2 10-02-2017 39 1   Download

Chapter 9 - Direct and indirect communication strategies. This chapter provides knowledge of: Why use direct or indirect communication strategies? Direct strategy, types of direct messages, Indirect strategy, types of negative indirect messages, types of persuasive indirect messages.

31p nomoney2 10-02-2017 49 1   Download

Lecture Lesikar's business communication: Connecting in a digital world (13/e) - Chapter 9: Making your case with persuasive messages and proposals. This chapter presents the following content: Advice about persuasion, persuasive requests, ethical concerns, sales messages, proposals.

15p nhanmotchut_3 29-10-2016 51 5   Download

Chapter 9 - Persuasive messages. After completing this chapter, students will be able to: Describe the relationship between credibility and persuasion, explain the AIM planning process for persuasive messages and the basic components of most persuasive messages, explain how the tone and style of persuasive messages impact their influence.

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Chapter 7 - Writing persuasive messages + Proposals. After studying this chapter, you should be able to: Describe important strategies for writing any persuasive message; write skillful persuasive requests that begin indirectly, develop convincing reasoning, and close with goodwill and action; discuss ethical concerns regarding sales messages; describe the planning steps for direct mail or email sales messages.

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Elaboration likelihood model (ELM): People focus on different aspects of a persuasive message as a function of their involvement in the message content. There are two distinct routes of persuasion.

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•Similarity –Resemblance between the source and recipient of the message •Familiarity –Knowledge of the source through repeated or prolonged exposure •Likeability –Affection for the source resulting from physical appearance, behavior, or other personal traits

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We find that advertising induces the editors to moderate the political message they would have otherwise selected, in order to make their newspaper more attractive as a media support for the advertisers. The analysis differs however from the present one by two elements. First, receipts of newpapers’ editors not only include advertising revenues, as for TV-channels, but also revenues resulting from newspapers’ sales to the readers.

140p dambaotaikhoan 06-05-2013 65 5   Download

In recent years there has been a growing interest in crowdsourcing methodologies to be used in experimental research for NLP tasks. In particular, evaluation of systems and theories about persuasion is difficult to accommodate within existing frameworks.

9p nghetay_1 07-04-2013 30 1   Download

Clear and persuasive oral and written communication is essential to effectively market your center and convey its story to a target audience—whether they are residents, prospective partners and funders, or the community at large. Whether making presentations to a large public gathering, meeting more informally in small group sessions, or writing professional correspondence, your familiarity with public speaking skills, techniques, and tools will enable you to spread your message more successfully....

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