Popular customer selection strategies

Part 1 of ebook "Customer relationship management: Concept, strategy, and tools" has presents the following content: conceptual foundation; strategic CRM today; concepts of customer value; strategic CRM; implementing the CRM strategy; strategic customer-based value metrics; popular customer selection strategies; techniques to evaluate alternative customer selection strategies; analytical CRM; customer analytics;...

186p dieptieuung 20-07-2023 6 3   Download