Postmodern marketing

Continued part 1, part 2 of ebook "Understanding the hospitality consumer" provides readers with content including: understanding the hospitality consumer in contemporary society and beyond; postmodern consumers of hospitality services; researching contemporary hospitality behaviour; researching contemporary hospitality behaviour; hospitality implications of the revolution in consumption;...

118p lytamnguyet 04-08-2023 3 3   Download

Ebook The marketing book: Part 1 includes the following chapters: Chapter 1 one more time – what is marketing? chapter 2 postmodern marketing: everything must go! chapter 3 relationship marketing; chapter 4 the basics of marketing strategy; chapter 5 strategic marketing planning: theory and practice; chapter 6 consumer decision making: process, level and style; chapter 7 business-to-business marketing: organizational buying behaviour, relationships and networks; chapter 8 marketing research; chapter 9 quantitative methods in marketing; chapter 10 market segmentation.

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Ebook The marketing book: Part 1 includes the following chapters: Chapter 11 managing the marketing mix; chapter 12 new product development; chapter 13 pricing; chapter 14 selling and sales management; chapter 15 brand building; chapter 16 the integration of marketing communications; chapter 17 promotion; chapter 18 sales promotion; chapter 19 integrating customer relationship management and supply chain management; chapter 20 controlling marketing and the measurement of marketing effectiveness; chapter 21 marketing implementation, organizational change and internal marketing strategy; chap...

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This hyperbolic collapsing of film-historical specificity within a spatially-based and marketing-driven, postmodern nostalgia bath on live TV is only possible in the digital media environment. The 2002 Oscar show introduction performs a mapping of first, a visual and aural take-off on a current film, and next, old movie posters, onto the contemporary Hollywood street, collapsing cinematic space onto at once marketing discourse and geographic space.

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This article begins with the premiss that we are in the midst of an epochal transformation from the modern to the postmodern era. Although this is a premiss and therefore need not be dwelt on at length, we believe a short introduction to the concept of postmodernity is necessary because of the intellectual controversy surrounding it and the relatively sparse discussion of postmodernity in marketing and business literatures (for exceptions see[1,2]). The bulk of this article, however, focuses on the relationship between marketing and postmodernity.

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