Private label products

Explaining the latest techniques used by companies worldwide, author Jean-Noel Kapferer covers all the leading issues faced by brand strategists today, supported by numerous international case studies. With both gravitas and intelligent insight, the book reveals new thinking on an array of topics including: brand architecture and diversity strategies; market adaptation approaches; and positioning in the private label and store brand environment.

577p vimeyers 29-05-2024 7 2   Download

Current trends and future possibilities show that the Government of India has taken diverse plans to improve the retail industry in India. Some of them are listed below: Changed the Foreign Direct Investment (FDI) rules in food processing, in a bid to permit e-commerce companies and foreign retailers to sell Made in India consumer products.

218p spiritedaway36 26-11-2021 24 3   Download

The article deals with various aspects of the private labels development. It primarily focuses on organic food market to illustrate the general trends, both in brand building and in the importance of it in purchasing decisions. Organic food market is specific as there is high importance of product attributes related to customer’s trust.

11p viuchinaga2711 25-10-2021 33 1   Download

The purpose of the study is to examine impulse purchase behavior of private label products in specified modern retail outlets in Chennai and tries to ascertain the major factors influencing it.

10p orianahuynh 08-06-2020 15 0   Download

Upon completion of this chapter you should understand: Calculating linear breakeven points; calculating nonlinear breakeven points; effect of changes in costs and revenue; strategies associated with capacity limits, expansion and profits; isocosts and breakeven between products;...

21p youcanletgo_05 22-01-2016 48 2   Download