Product handbook

Handbook of Multimedia for Digital Entertainment and Arts- P26: The advances in computer entertainment, multi-player and online games, technology-enabled art, culture and performance have created a new form of entertainment and art, which attracts and absorbs their participants. The fantastic success of this new field has influenced the development of the new digital entertainment industry and related products and services, which has impacted every aspect of our lives.

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product handbook 2002 - 2003 Spirax-Sarco Limited, Charlton House, Cheltenham, Gloucestershire, GL53 8ER UK. Tel: +44 (0)1242 521361 Fax: +44 (0)1242 573342 E-mail: Enquiries@SpiraxSarco.com Internet: www.SpiraxSarco.com .

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This part discusses the special issues concerning the marketing of services. This is not to imply that the principles of marketing covered in the previous chapters of this Handbook do not apply to services rather it reflects the particular characteristic of services in addition to those typical for products.

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