Promoting competitive advantage

Ebook "The social organization: Managing human capital through social media" sheds light on how social media usage is transforming the way organizations make sense of their identity and processes. By adopting a human capital perspective and merging research from communication studies and management, it argues that social media could be fruitfully exploited by organizations as a competitive advantage.

110p giangmacvien 22-06-2024 3 1   Download

This article develops an approach to forming innovative development clusters in Kazakhstan’s chemical industry as an opportunity to promote the effectiveness of the sector’s development and to increase its competitive advantage based on the supply chain management. An expert evaluation method is used to form a system of indicators for assessing innovative development in the country’s regional chemical industry.

11p longtimenosee10 26-04-2024 3 1   Download

Trade has played a crucial role in economic growth and enhancing Vietnam’s global competitiveness through diversifying the supply source and expanding consumer markets. However, recently, Vietnam’s import-export structure has shown signs of instability and dependence on external factors. Therefore, it is necessary to reassess the current trade situation in Vietnam.

5p longtimenosee09 08-04-2024 3 1   Download

Ebook Principles of marketing (14th ed): Part 2 includes contents: New product development and product life-cycle strategies, pricing strategies, retailing and wholesaling, advertising and public relations, personal selling and sales promotion, creating competitive advantage, the global marketplace,... and other contents.

374p longtimenosee03 30-01-2024 13 3   Download

This study combines clarifying the concept and connotation of digital transformation, delving into the impact of digital transformation on innovation of businesses in the world, and proposing some necessary activities. for digital transformation to promote innovation activities and build competitive advantages of Vietnamese enterprises in the digital economy.

8p vimulcahy 18-09-2023 6 4   Download

The purposes of green economy include the economic with ensuring social equity and progress, protecting the environment and promoting competitive advantage in international integration. This study will address the position of green economy development in the growth model, the ability to develop and the choice of green economic development direction in transforming the growth model of Vietnam.

6p nhanchienthien 25-07-2023 7 5   Download

With the advantages of geostrategic location, and socio-economics, in spite of existing many “hot spots” in terms of security, Southeast Asia became the disputed territory for the important influence of many major countries in the world, including both two powers and the two largest economies in the world – the US and China.

13p vispiderman 15-06-2023 6 1   Download

Ebook Marketing management/ Essentials of marketing: Part 1 presents the following content: Managing Marketing Channels; Marketing Communication Tools (Promotion Mix); Creating Competitive Advantage; Sustainable Marketing;...Please refer to the documentation for more details.

151p chankora 16-06-2023 6 5   Download

Ebook Marketing Insights from A to Z: 80 concepts every manager needs to know – Part 1 presents the following content: Advertising, brands, business-to-business marketing, change, communication and promotion, companies, competitive advantage, competitors, consultants, corporate branding, creativity, customer needs, customer orientation, customer relationship management (CRM), customers, customer satisfaction, database marketing, design, differentiation, direct mail, distribution and channels, employees, entrepreneurship, experiential marketing, financial marketing, focusing and niching, for...

98p runthenight02 08-11-2022 21 10   Download

Lecture Principles of Marketing: Lesson 19. After completing this section, you will understand the knowledge about requirements for effective segmentation. Marketing is the involved process of determining the 4 P’s of the: product – price – promotion – place (distribution).

45p bachtudu 30-09-2021 29 5   Download

Lecture Principles of Marketing: Lesson 40. After completing this section, you will understand the knowledge about simple marketing system, creating competitive advantage, competitive analysis, reaction patterns,...

45p bachtudu 30-09-2021 16 4   Download

Chapter 10 - Employee separation and retention. After reading this chapter, you should be able to: Distinguish between involuntary and voluntary turnover, and discuss how each of these forms of turnover can be leveraged for competitive advantage; list the major elements that contribute to perceptions of justice and how to apply these in organizational contexts involving discipline and dismissal; design a survey feedback intervention program, and use this to promote retention of key organizational personnel.

11p lovebychance04 20-05-2021 28 2   Download

This study investigates the quantitative relationship between knowledge based view (i.e. empowering employees, promoting confidence, coding rules) and sustainability competitive advantage (i.e. market, customer, financial) within the banking industry of Iran.

14p kelseynguyen 26-05-2020 25 0   Download

The study aims to develop a model for measuring and verifying the relationship between dimensions of brand equity and brand equity as a whole. The study uses quantitative methods to formally evaluate the scale and the impact of the factors on the customer-oriented brand equity of travel agencies in Hanoi. The samples were randomly selected from 215 questionnaires which were distributed and collected. The finding is that dimensions of brand value include brand awareness, brand association, perceived quality, brand loyalty, which have a strong impact on the brand equity of tour operator.

10p chauchaungayxua2 04-01-2020 24 0   Download

(bq) part 2 book “principles of marketing” has contents: retailing and wholesaling, engaging customers and communicating customer value, personal selling and sales promotion, direct, online, social media, and mobile marketing, creating competitive advantage,… and other contents.

386p dien_vi09 27-10-2018 48 6   Download

(bq) part 2 book "principles of marketing" has contents: retailing and wholesaling, advertising and public relations, personal selling and sales promotion, creating competitive advantage, the global marketplace, the global marketplace; direct and online marketing - building direct customer relationships,...and other contents.

408p bautroibinhyen23 02-04-2017 75 9   Download

(bq) part 2 book "marketing" has contents: marketing channels, supply chain management, promotional planning for competitive advantage; advertising and public relations; sales promotion and personal selling; pricing concepts, setting the right price, consumer relationship management.

337p bautroibinhyen23 02-04-2017 66 5   Download

(bq) part 2 book "principles of marketing" has contents: retailing and wholesaling, engaging customers and communicating customer value, advertising and public relations, personal selling and sales promotion, creating competitive advantage, the global marketplace, social responsibility and ethics,...and other contents.

386p bautroibinhyen22 22-03-2017 77 13   Download

(bq) part 2 book "principles of marketing" has contents: retailing and wholesaling, advertising and public relations, personal selling and sales promotion, creating competitive advantage, the global marketplace, direct and online marketing - building direct customer relationships,...and other contents.

374p bautroibinhyen21 14-03-2017 70 4   Download

Chapter 11 - Managing internal operations: Actions that promote good strategy execution. The objectives of this chapter are: Learn why resource allocation should always be based on strategic priorities, understand how well-designed policies and procedures can facilitate good strategy execution, learn how best practices and process management tools drive continuous improvement in the performance of value chain activities and promote superior strategy execution,...

15p tangtuy10 04-05-2016 56 7   Download