Providing banking services

Lesson "Cross selling of Banking Products and Financial Services" provide readers with knowledge about cross-selling products at banks that need to meet the following factors: customers, products and sellers. Therefore, banks must develop their own cross-selling strategy, which must clarify issues related to the selection of target customers, to product selection, product packaging and marketing. It is impossible to ignore the training of professional sales staff. We invite you to consult.

25p mrh155 26-09-2022 34 4   Download

Building and testing the relationship between elements of relational bonds and the individual customer loyalty through satisfaction; At the same time, testing the relationship between switching costs and individual customer loyalty. Provide administrative implications, suggestions for banking service providers in maintaining and enhancing individual customer loyalty.

22p kequaidan11 17-04-2021 12 1   Download

A person who pursues an innovative idea with the potential to solve a community problem is known as social entrepreneur. These individuals are willing to take on the risk and effort to create positive changes in society through their initiatives.

6p guineverehuynh 19-06-2020 38 2   Download

The issue is of importance to address the often raised concerns of differences in working and quality of services provided by public and private sector banks.

12p guineverehuynh 22-06-2020 13 1   Download