Purchase insight

This study focuses on the Thai market and aims to explore the factors influencing Thai consumers’ purchase intentions towards e-books, providing valuable insights for developing the e-book market in Thailand. Through a questionnaire survey and data analysis, the study investigates the impact of personal factors, perceived usefulness, perceived ease of use, and social factors on consumers’ purchasing decisions.

14p viellison 06-05-2024 1 1   Download

The study is planned to examine the impact of entrepreneur innovation and learning orientation on the global purchasing of firms in the five biggest import industries of Thailand. To have a more detailed insight the study has incorporated the two factors from environmental turbulence namely market turbulence, and technological turbulence as moderator. The study has used the PLS-SEM to answer the research questions. PLS-SEM has become an advanced alternative to previous co-variance approaches because of its unique features and abilities.

10p longtimenosee09 08-04-2024 5 0   Download

Ebook "Currencies, commodities and consumption" analyses the strengths and weaknesses of two alternatives to PPP. Firstly, the so-called Big Mac Index, which uses hamburger prices as a standard of measurement, and second, a less well known technique which infers incomes across countries based on the proportion of consumption devoted to food. Kenneth W.

402p loivantrinh 29-10-2023 5 3   Download

Part 1 of ebook "Consumer behaviour and analytics" provides readers with contents including: Chapter 1 - An introduction to consumer analytics; Chapter 2 - Purchase insight and the anatomy of transactions; Chapter 3 - Web and social media activity; Chapter 4 - Extant research and exogenous cognition;...

113p hanlinhchi 29-08-2023 13 6   Download

The results revealed that attitude, subjective norms and perceived behavioral control have a direct influence on consumers’ purchasing intention of organic cosmetics whereas health consciousness was found to directly influence attitude.

22p visherylsandberg 18-05-2022 7 1   Download

The purpose of this research was to contribute to the development of animosity theory by exploring sources of consumer animosity that can stimulate feelings of animosity toward a target country. Also, investigate the relationships among consumer animosity, consumer ethnocentrism, cultural acceptability, product judgment, reluctance to buy foreign product and product ownership in a developing context – Viet Nam.

22p huyetthienthan 23-11-2021 13 3   Download

The paper attempts to provide detailed insights into the research carried so far in the area of Instagram and its influence on global consumers. User and marketer generated content and its influence on the psyche of the consumers is touched upon. The impact of influencers on the buying behaviour of Instagram users is discussed. The concept of establishing brand communities and co-creating value on social media is presented.

8p cothumenhmong11 11-05-2021 24 2   Download

Chapter 5 - Starting with the consumer: developing consumer insights. The goals of this chapter are: To understand the role consumer behaviour plays in the development and implementation of IMC programs; to understand the consumer decision-making process and how it varies for different types of purchases; to understand various internal psychological processes, their influence on consumer decision making, and implications for IMC;...

57p koxih_kothogmih7 29-09-2020 19 4   Download

However, to date there has been very little study of consumer behaviour with regard to both types of potato chips. This type of research could provide insights about consumer decisions to purchase a particular product that may be useful for product development or improvement.

4p nguaconbaynhay7 15-08-2020 10 1   Download

The outcome of this research shows an insight into the impact of service quality on outcome variables viz. perceived value, customer satisfaction, post purchase intension and loyalty.

8p murielnguyen 01-07-2020 24 2   Download

The objective of this study is to get an insight into the purchase behavior of the residential solar roof top adopters in the city of Chennai, South India.

10p orianahuynh 10-06-2020 7 1   Download

This study refers to influence strategies that a participant in a buying center may use to influence others, thereby, affecting the purchasing decision outcomes and their effectiveness. This study mainly uses a qualitative method to validate its hypothesis. In addition, although this study examines the organizational buying of the online marketing services, its findings will provide an insight into the influencing of purchasing decision outcomes for both professional services and general purchasing decisions.

12p hieutinhcotu 19-06-2017 71 10   Download

Occupational analysis provides economic development practitioners with insights into the talent base within a region. Each occupation represents a portfolio of knowledge, skills and abilities. In Southeast Wisconsin, the Milwaukee 7 region, economic and workforce development professionals are looking at the occupational composition of 15 targeted industry groups, including pharmaceuticals, plastics, and industrial machinery.

49p trinhcaidat 22-04-2013 36 2   Download

On the other hand, if you really followed the advice I gave you above to keep it simple, you may have come up with something that is much clearer than the current treatments. Or, maybe you've found something that is more general. If so, you may have a worthwhile insight. Go back to your advisor and tell him or her what you have found. Maybe you've got a new angle on an old idea that is worth further exploration. If so, congratulations| you would never have found this if you did the literature search right away....

8p hoangphiyeah1tv 18-04-2013 42 4   Download

If you aren’t a regular reader of these publications, bor- row or purchase a few issues to determine the one that best suits your needs. Comparing costs may help. But sometimes the more expensive ad will produce better results, so examine your choices carefully. Talking with other collectors who have placed ads will often give you insight into the best choice.

10p nhacnenzingme 23-03-2013 61 4   Download

In the international geographic information community one of the contemporary challenges is to develop and deploy distributed technology solutions that provide means for accessing, exploring, and utilizing distributed geographic information and geoprocessing resources over a communication network like the Internet; anywhere, anytime, and with any device. Today, the scientific research and industry development put special emphasis on interoperable geographic information services; henceforth referred to as GI services.

5p nhacchovina 22-03-2013 48 4   Download

The pressure for B2B marketers is on. Modern B2B buyers have an increasing tendency and capacity to research purchasing decisions online long before they engage with Sales. They are empowered with information, and are reluctant from a persistently struggling economy. Winning over modern B2B buyers requires organizations to revolutionize their marketing approach, and the barriers to success are vast. Facing great scrutiny, we must act on the buyer’s terms, tie all activities into revenue, and continually optimize performance.

20p doiroimavanchuadc 06-02-2013 83 17   Download

This problem is evident, for example, in ongoing efforts to replace the functionally obsolete Brent Spence Bridge that connects Cincinnati, Ohio, with Covington, Kentucky, carrying traffic from two large interstate highways across the Ohio River. Despite its critical importance to regional commerce and the economic vitality of both cities, project planners have not been able to find a funding source for the $2.4 billion needed to begin work.

230p enterroi 02-02-2013 53 6   Download

Thus was created a perfectly uniform currency for the transactions of commerce, and bank money rose at once to an agio, or premium above the current coin. This premium varied from time to time. It may be looked upon as nearly equal to, and generally as representing the average depreciation of the current coin below its nominal value. The Bank of Amsterdam, after its first establishment, admitted no new subscribers; but it sold bank money to all who wished to purchase, at a premium varying with the market price.

170p bi_ve_sau 17-01-2013 46 3   Download

A reverse Murabahah transaction can be used to provide a purchaser with a cash lump sum. Under a reverse Murabahah the purchaser acquires the asset from the financier and then sells it either back to the original owner or another party. The original purchaser therefore receives a cash lump sum but remains obliged under the original transaction to make repayment on the asset purchase plus the agreed margin (and as in a Murabahah transaction the payments are due in instalments). For all types of Murabahah transactions it is a key element that the financier acquires legal title to the...

14p quaivatxanh 01-12-2012 44 5   Download