Relationship Marketing Tactics

Part 1 of ebook "Strategic marketing issues in emerging markets" provides readers with contents including: consumers in emerging market; the study of consumer discrete emotions; consumer behaviour in emerging markets; customer relationship management in emerging markets; marketing tactics; distribution challenges in emerging markets; retailing in emerging markets; rural marketing issues in emerging markets;...

142p giangmacvien 22-06-2024 1 1   Download

Ebook Relationship marketing strategy presents the following content: Marketing Strategies that Build Customer Commitment and Loyalty; Foundations of Relationship Marketing Strategy; Exploratory Study of Consumer Preference Towards Common Relationship Marketing Tactics;...

32p chankora 16-06-2023 9 4   Download

This paper investigates the benefits of customer relationship management system to a company in the context of customer centric age, using a case study of CRM implementation in a local telecom service company in Vietnam. The findings suggest that after a long time leading the telecom market, at the moment, the company was facing stiff competition from new service providers. This competition would be even stiffer after Vietnam joined WTO and the Vietnamese telecom market will be open to competition in 2012.

18p pnbn149 04-05-2020 30 1   Download

The old saying, “You can’t get fired for hiring IBM” just isn’t valid anymore. These days, clients choose the best consultants, not the best-known ones. Today’s clients seek talent, not firm names. The competition for new work is not between firms, but between people and their ideas. Consultants’ marketing efforts haven’t changed in response to this reality. In fact, their marketing hasn’t changed much in decades—except to get slicker, flashier and more expensive. That’s not working.

24p doiroimavanchuadc 06-02-2013 50 5   Download

SERVICE DIFFERS FROM product marketing due to the fact MARKETING that services are intangible and typically require personal interaction with the customer. Yet an understanding of this type of marketing is important since service jobs generate 74 percent of gross domestic product. Even though many of the tactics of product marketing (e.g., advertising) require only minor adaptation to be applied to services, the role of interpersonal relationships distinguishes service and product marketing in strategic vision and organizational considerations.

16p doiroimavanchuadc 06-02-2013 69 10   Download