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Retail trade
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The goal of the study is to analyze social networking related factors influencing consumers’ trust and intent to purchase online via social networks in the Vietnamese market. The model of social commerce adoption of Hajli is used as the primary research framework to analyze the factors affecting Vietnamese consumers’ trust when purchasing goods through Social Networks
13p
tamynhan6
14-09-2020
33
4
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Viet Thai international (VTI) provides a dynamic and challenging work environment with tremendous opportunities for professional as well as personal growth. Viet Thai international JSC (VTI) was established in 1998 and today has grown into one of the largest consumer marketing and multi-unit retail operators in Vietnam.
0p
sony_12
25-06-2013
57
10
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Lecture Electronic commerce - Chapter 3: Retailing in Electronic Commerce: Products and Services learning objectives: Describe electronic retailing (e-tailing) and its characteristics. Define and describe the primary e-tailing business models. Describe how online travel and tourism services operate and their impact on the industry. Discuss the online employment market, including its participants, benefits, and limitations. Describe online real estate services. Discuss online stock-trading services.
49p
caphesuadathemtac
09-11-2021
12
3
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In this paper, a fiscal construction feature model for imperfect quality items with trade credit policy is analyzed under the effects of learning.
14p
tocectocec
24-05-2020
20
2
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In this study, we incorporate trade credit policy into a joint marketing and pricing problem in which demand rate depends on the length of the credit period provided by the retailer for her customers, marketing expenditure, and selling price.
16p
tocectocec
24-05-2020
22
2
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The major objective of this article is to derive the inventory models for deteriorating items by maximizing the total profit of the retailer.
18p
tocectocec
24-05-2020
16
1
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Mục tiêu: Kích thích nhu cầu mua hàng của khách hàng và đẩy mạnh hệ thống phân phối. Hoạt động chính: Sử dụng các hoạt động Trade Marketing - POP (Point Of Purchasing), đẩy mạnh Promotion Campaign & Sampling (các loại chương trình khuyến mãi và cho dùng thử sản phẩm), Direct marketing & Activations (các hoạt động tiếp thị trực tiếp, tác động thẳng đến người tiêu dùng tại gia đình, tại retailers hoặc các Camps ở những nơi công cộng) Chính sách ưu đãi cho nhà phân phối ...
25p
lux_12
14-06-2013
211
18
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