Rural bottom of the pyramid

This thesis examines both organisational and consumer perspectives on the BOP market in Sri Lanka using a sequential mixed-method approach aligned under four phases of studies. The findings of the qualitative studies on organisational perspective confirm the market opportunities for large companies, particularly in the rural BOP market, but also find that the focus of alleviating poverty is lacking among practitioners.

170p runthenight04 02-02-2023 4 1   Download

The sustainability of a business model depends on how socio-technical aspects of the mini-grid are designed, managed and operated. Finally, this study proposes a business model framework integrating social and technical aspects employing socio-technical regimes in the MLP.

16p huangminghao_1902 27-02-2022 15 2   Download