Sales promotion tools

This research paper venture on two main questions; 1) What are the reasons of online sellers choosing Instagram as a marketing tools? And 2) What are the effective features of Instagram which help online sellers to increase brand awareness and boost up their sales? To answer these 2 questions, this paper has conducted semi-structured interview with 10 online sellers.

13p viellison 06-05-2024 1 1   Download

The research "Brand communication as sustainable business development solution for organic startups in Vietnam" represents the consequence of building brand communication in sustainable economic development for organic startup companies in Vietnam. The study first considered the impact of brand communication strategy and activities on sustainable development for businesses, therefore, startups.

13p nhanchienthien 25-07-2023 9 5   Download

Ebook Sales and Promotions Management: Part 2 presents the following content: advertising strategy: fundamentals; advertising strategy: creative execution; managing other promotional tools; unconventional promotional media;...Please refer to the documentation for more details.

115p chankora 16-06-2023 8 6   Download

Ebook Marketing management/ Essentials of marketing: Part 1 presents the following content: Managing Marketing Channels; Marketing Communication Tools (Promotion Mix); Creating Competitive Advantage; Sustainable Marketing;...Please refer to the documentation for more details.

151p chankora 16-06-2023 6 5   Download

This thesis extends research on marketing communication and promotional mix strategies. Extant literature reveals that there is a dearth of academic research and literature on marketing communication, promotional mix, and IMC in Lao PDR HEIs. Promotional mix is defined as a form of marketing communication consisting of advertising, publicity, sales promotion, direct marketing, personal selling, events, and sponsorships. Promotional mix tools have been employed as a significant component of marketing communication strategies.

196p runthenight04 02-02-2023 5 1   Download

Chapter 16 - Sales promotion. The main goals of this chapter are: To understand the role of sales promotion in a company's integrated marketing communications program and to examine why it is increasingly important, to examine the various objectives of sales promotion programs, to examine the types of consumer and trade-oriented sales promotion tools and the factors to consider in using them.

18p runordie9 27-09-2022 19 8   Download

In this chapter, we will discuss the remaining promotion mix tools: personal selling. After studying this chapter you will be able to understand: personal selling, managing the sales force.

23p larachdumlanat125 24-12-2020 11 1   Download

Chapter 16 - Sales promotion. The goals of this chapter are: To understand the role of sales promotion in a company’s integrated marketing communication program and to examine why it is increasingly important, to examine the various objectives of sales promotion programs, to examine the types of consumer- and trade-oriented sales promotion tools and the factors to consider in using them,...

43p koxih_kothogmih7 29-09-2020 22 3   Download

One factor that discourages the use of new organizational techniques is the dependence of email clients, legacy file systems, and other applications on their own independent hierarchical structures. We agree with Boardman [Boardman02] that folder structures should be integrated – in our case, also integrated with our more flexible collection structure. Reporting tools with appropriate visualization are another class of very useful apps. A simple query based tool can be remarkably insightful and useful from “how I spend my time” to “count and space used” by different items.

19p yasuyidol 02-04-2013 56 5   Download

Most salespeople would agree that the bottom line in sales is closing the deal. If everything goes great and you do everything perfectly, yet you do not close the sale, you were unsuccessful. Nothing was really accomplished, and no money was made. On the other hand, if you do everything wrong, yet you close every sale, then from a financial and business standpoint, you are successful. That is why people who are closers are held in such high regard in the club business. Compare this to the quarterback who comes in and throws the...

0p khanhchilam 01-04-2013 50 8   Download

When toymaker Mattel launched an e-commerce website in 2009 (shop.mattel.com), it used a heavy dose of video to increase consumer engagement and distinguish its offerings from those found on traditional retail sites. The company, in effect, turned video into a direct sales tool: in the fi rst year, as many as 42% of the top-selling products on the Mattel site appeared after a visitor clicked on a video. Mattel cross-promotes the store and specifi c products heavily through its Facebook page and Twitter account.

6p nhacchovina 22-03-2013 64 6   Download

In an ideal world, marketing and sales create a shared go-to-market strategy that focuses on customers, not products. In this world, marketing creates demand with the right kinds of (profitable) prospects as well as promoting the brand, and sales has the insight and selling tools it needs to close those sales. This foundation of joint ownership and continuous information sharing is enabled by accessible and flexible technology.

11p doiroimavanchuadc 06-02-2013 68 12   Download

Above-the-line campaign: a marketing campaign using only advertising. Account: the term used to describe a client or job. In consultancies, “an account team” refers to the group of PR consultants servicing a particular client. Below-the-line campaign: a marketing communications campaign that does not use advertising. Instead it uses promotional tools such as public relations, direct marketing and sales promotion. Brief: the instructions from a client to a consultancy, or directions communicated within a PR agency.

2p dangcap_pro 29-12-2009 170 40   Download