Segmenting hospitality markets

Continued part 1, part 2 of ebook "Understanding the hospitality consumer" provides readers with content including: understanding the hospitality consumer in contemporary society and beyond; postmodern consumers of hospitality services; researching contemporary hospitality behaviour; researching contemporary hospitality behaviour; hospitality implications of the revolution in consumption;...

118p lytamnguyet 04-08-2023 3 3   Download

Part 1 of ebook "Marketing communications in tourism and hospitality: Concepts, strategies and cases" presents the following content: positioning marketing communications for tourism and hospitality; communications theory and applications; the marketing communications environment; consumer roles in marketing communications; marketing communications and organisational strategy; segmentation, targeting and positioning; marketing communications planning;...

225p damtuyetha 09-01-2023 14 7   Download

Continued part 1, part 2 of ebook "Consumer psychology of tourism, hospitality and leisure (Volume 3)" presents the following content: experience and satisfaction; market segmentation; attraction and loyalty; image and interpretation; aristotelian ethical values within a tourism hospitality industry context;...

144p damtuyetha 09-01-2023 6 3   Download

There are two distinct trends emerging in the construction outlook. On one hand, there is growing optimism among contractors about key segments of the private sector market. Meanwhile, contractors are generally more pessimistic about the outlook for public sector demand. Contractors are most optimistic about the outlook for hospital and higher education construction, with 36 percent of firms predicting the amount of money spent on those projects will grow in 2013, versus 26 percent of firms predicting a decrease, for a net positive reading of 10 percent.

11p mebachano 01-02-2013 48 3   Download