Selecting the target segments

Bài giảng "Marketing công nghiệp - Chapter 4: Segmentation, targeting and positioning in B.M" cung cấp cho người học các kiến thức: Market segmentation, selecting the target segments, positioning.

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2 2 The Role of IMC in the Marketing Process McGraw-Hill/Irwin © 2004 The McGraw-Hill Companies, Inc., All Rights Reserved. .

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