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Social media advertising
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Part 2 of ebook "Taking down goliath: Digital marketing strategies for beating competitors with 100 times your spending power" provides readers with contents including: Chapter 6 - Tactics and strategies for creating effective e-mail marketing campaigns; Chapter 7 - Search engine advertising; Chapter 8 - Understanding search engine optimization; Chapter 9 - The social media universe; Chapter 10 - The mobile marketing conundrum; Chapter 11 - The level playing field;...
135p
giangmacvien
22-06-2024
3
1
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Part 1 of ebook "Social media management: Technologies and strategies for creating business value" provides readers with contents including: Chapter 1 - Introduction to social media management; Chapter 2 - Definitions, social media types, and tools; Chapter 3 - Social media strategy and return on investment; Chapter 4 - Online advertising and viral campaigns; Chapter 5 - Social customer relationship management;...
129p
giangmacvien
22-06-2024
1
1
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Ebook "Advances in advertising research - Vol. VI: The digital, the classic, the subtle, and the alternative" provides insights into the inspiring and multifaceted field of advertising research, which is confronted with challenges regarding ad content and execution, media placement, as well as online and social media. Distinguishing between digital, classic, subtle, and alternative advertising formats, renowned scholars from around the globe contribute state-of-the-art research on these issues in 30 chapters.
400p
giangdongdinh
30-05-2024
4
2
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Ebook Multimedia big data computing for Iot applications - Concepts, paradigms and solutions: Part 2
Part 2 book "Multimedia big data computing for Iot applications - Concepts, paradigms and solutions" includes content: Large scale MMBD management and retrieval, data reduction technique for capsule endoscopy, multimedia social big data - mining, advertisement prediction in social media environment using big data framework,... and other contents.
253p
muasambanhan06
01-02-2024
5
3
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Ebook "Advertising, promotion, and other aspects of Integrated marketing communications (Ninth edition)" discusses all aspects of marketing communications, from time-honored methods to the newest developments in the field. Delivering the fundamentals you need, the text focuses on advertising and promotion, including planning, branding, media buying, sales, public relations, and much more.
754p
tichhythan
17-08-2023
12
8
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Ebook Advertising and promotion: Part 2 includes the following chapters: Chapter 5 promotional media; chapter 6 sponshorship, brand placement and evolving aspects of integrated marketing communication; chapter 7 advertising brands internationally; chapter 8 advertising and ethics; chapter 9 advertising research; chapter 10 cognitive, social and cultural theories of advertising and promotion.
159p
runthenight04
04-01-2023
18
10
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Ebook Advertising, promotion, and other aspects of integrated marketing communications (9th ed): Part 2 includes the following chapters: Chapter 9: overview of advertising management; chapter 10: effective and creative ad messages; chapter 11: endorsers and message appeals in advertising; chapter 12: traditional advertising media; chapter 13: online and mobile advertising; chapter 14: social media; chapter 15: direct marketing and other media; chapter 16: advertising media: planning and analysis; chapter 17: measuring ad message effectiveness; chapter 18: sales promotion overview and the ro...
501p
runthenight04
04-01-2023
12
7
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This work is aimed to describe the recent scientific literature developed in the food/beverage sector and social networks aimed at children and adolescents, as well as current regulations.
17p
viferrari
29-10-2022
7
2
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Chapter 15 - The internet: Digital and social media. The main goals of this chapter are: To understand the role of the Internet and digital and social media in an IMC program; to understand the use of Web 1.0 and Web 2.0 media platforms in the IMC process; to understand how to evaluate the effectiveness of communications through the Internet, and digital and social media.
18p
runordie9
27-09-2022
17
7
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Chapter 14 - Using social media for global marketing. After reading the material in this chapter, you should be able to: An introduction to social marketing, the networked enterprise, the growth of global social marketing advertising, case studies of social marketing campaigns.
21p
runordie9
27-09-2022
15
7
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The advent of social media provides a range of new means to access, connect and interact consumers. Brands have established their brand communities on social networking sites like Facebook to promote, communicate, and advertise their new market offerings and to encourage customer participation.
13p
vimichaeldell
04-12-2021
10
2
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This paper aims to analyze factors affecting consumers’ attitudes towards advertising on Facebook in Vietnam. Base on the literature review and previous research, we suggest a model which have five factors affecting consumers’ attitude. First, a qualitative research is examined with 10 people to adjust scales to match the Vietnam context. Second, a quantitative study is examined with the sample size n = 241.
11p
huyetthienthan
23-11-2021
16
6
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The purpose of this study is to explore individuals’ usage purposes of social networks sites (SNSs) with a focus on the possible differences between females and males. Online survey was used for data gathering through Facebook. Out of a total number of 265 respondents distributed and The Statistical Package for Social Scientists (SPSS 20.0 version) was used in data analysis.
7p
huyetthienthan
23-11-2021
15
2
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Chapter 1 - Where marketing communication began: the development of advertising in Australia and New Zealand. The main goals of this chapter are: To define advertising looking at its importance and its function, to trace the history of advertising in Australia and New Zealand, to explore the changing advertising environment,...
39p
koxih_kothogmih7
29-09-2020
26
3
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In this chapter, the following content will be discussed: Identify the new and traditional tools that make up the promotion mix; contrast the advantages and disadvantages of various advertising media, including the Internet and social media; illustrate the steps of the B2B and B2C selling processes.; describe the role of the public relations department, and show how publicity fits in that role;...
44p
koxih_kothogmih2
20-08-2020
16
2
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Keeping this is in mind a short study and analysis is carried out to find out how effective increased advertisement is in influencing customers’ response towards a particular product or service.
6p
murielnguyen
01-07-2020
30
2
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After studying this chapter you will be able to understand: Identify the new and traditional tools that make up the promotion mix; contrast the advantages and disadvantages of various advertising media, including the Internet and social media; illustrate the steps of the B2B and B2C selling processes.
29p
nanhankhuoctai10
23-07-2020
7
2
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As one of the off-suits of Marketing, advertising is a process involving communication, marketing, public-relation, information, and persuasion. Traditional concepts, ways, means, techniques and strategies of marketing and advertising are obsolete, no more in fashion.
13p
murielnguyen
25-06-2020
21
1
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The present study will aim at reviewing all the digital platforms, with special focus on the social media advertisement which are utilised for brand advertisement. The success of the social media advertisement will be measured by reviewing the behaviour of millennials towards the digital media and brands.
11p
orianahuynh
08-06-2020
51
12
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This paper presents a comprehensive scientometric study for the impact of social networks on advertisement. The study uses the Scopus database as a search engine to accomplish the survey.
16p
kelseynguyen
28-05-2020
27
1
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