Social network sites

Part 1 of ebook "Tourism management, marketing, and development (Volume I: The importance of networks and ICTs)" provides readers with contents including: ICT and tourism; tourism branding, identity, reputation co-creation, and word-of-mouth in the age of social media; technological innovation in e-tourism; open data challenges and opportunities for the tourism industry; the role of ICT within tourism development processes in post industrial sites; e-reputation management and strategic business development using web 2.0 tools;...

137p giangmacvien 22-06-2024 4 1   Download

Part 1 of ebook "Strategies in E-business: Positioning and social networking in online markets" provides readers with contents including: positioning in online social networks through QDQ media; modelling the influence of eWOM on loyalty behaviour in social network sites; crowdsourcing as a competitive advantage for new business models; analyzing a successful incubator business model; website effectiveness for tourism accommodation companies;...

81p giangmacvien 22-06-2024 1 1   Download

Part 1 of ebook "Factors driving social network site usage" provides readers with contents including: introduction; hedonic and utilitarian motivations of social network site usage; the influence of perceived belonging on social network site usage; risk hurts fun, the influence of perceived privacy risk on social network site usage;...

68p giangmacvien 22-06-2024 1 1   Download

Part 2 of ebook "Factors driving social network site usage" provides readers with contents including: privacy protecting behavior in social network sites; what drives sharing and receiving usage in social network sites; summary and conclusions;...

65p giangmacvien 22-06-2024 2 1   Download

This study aims to develop a theoretical model that examines the influence of trustee characteristics on customer trust, attitude, and willingness to buy, using the theory of reasoned action (TRA). A survey was conducted, collecting 200 valid questionnaires from customers in Vietnam who use Instagram, Facebook, Twitter, and TikTok.

20p vibego 02-02-2024 4 0   Download

Ebook "Social media marketing in tourism and hospitality" describes ongoing developments in social media within the tourism and hospitality sector, highlighting impacts on both the demand and the supply side. It offers a combination of theory and practice, with discussion of real-life business experiences. The book is divided into three parts, the first of which provides an overview of recent trends in social media and user-generated content, clarifies concepts that are often used in an overlapping way and examines the “digitization of word of mouth” via online networks.

178p dangsovu 20-10-2023 8 6   Download

If you want to understand everything you read in English, you need to practise reading different kinds of texts. With Collins Reading (A2) you will learn how to get the information you need from every text you read. Includes both authentic and adapted texts in a wide variety of styles: signs and labels, timetables and tickets, advertisements, newspapers and magazines, brochures, social networking sites, blogs, twenty units with a clear design in full colour. Appendices contain detailed advice targeting specific reading skills.

124p haojiubujain05 09-08-2023 8 6   Download

Ebook "Collins English for Life: Reading B1+ Intermediate" presents 20 different authentic texts with exercises to help you develop the skills to read anything you come across. Texts include signs and labels, advertisements, newspapers, brochures, recipes, classic and modern novels, social networking sites and blogs.

126p tichhythan 17-08-2023 8 5   Download

The paper "A case study of development of social network application using firebase and react native" presents the development of the social networking application using the React Native and Fire base that supports users (especially for students) to collect, share information in the study efficiently.

9p nhanchienthien 25-07-2023 7 4   Download

The thesis "Racist disinformation on the Web: the role of anti-racist sites in providing balance" provides a synthesis of the academic literature and media coverage related to Australian racism and racist disinformation on the Web, leading to new insights about the range and depth of issues concerned. An analysis of the data collected concludes that while anti-racist websites take on diverse roles in tackling racism, few provide content directly to balance Web racist disinformation.

248p runthenight04 02-02-2023 2 1   Download

This study was carried out to investigate the use of social networking sites (SNS) among the undergraduate students of National Economics University (NEU), Vietnam. The results showed that Facebook, YouTube, Zalo, and Instagram were the most favorite social networking sites used by NEU students. Most students used SNS more than four times a day and they devoted an average of 30 minutes in each of their entries to these websites.

11p vipatriciawoertz 26-05-2022 12 3   Download

The study site for this research was Shenandoah National Park (n = 1442). Using k-means clustering analysis, data were clustered into visitor groups and statistically compared to gain insight into patterns of responses. Visitors mostly reported neutral preferences for Wi-Fi access and cellular network service except for cell service park-wide in all national parks was reported as important

8p lazzaro 30-12-2021 14 0   Download

The advent of social media provides a range of new means to access, connect and interact consumers. Brands have established their brand communities on social networking sites like Facebook to promote, communicate, and advertise their new market offerings and to encourage customer participation.

13p vimichaeldell 04-12-2021 10 2   Download

The data via surveys will be collected from Facebook users in Danang, Vietnam region. A total of 500 samples expect to receive for data analysis. The results of the data analysis may support several findings: (1) Selfdisclosure, stress, social support, loneliness, and fear of missing out provided by Facebook significantly influence users’ wellbeing on SNSs. (2) Self-disclosure significantly influences users’ social support. (3) Social support, loneliness, and fear of missing out are the significant variables affect users’ stress.

16p huyetthienthan 23-11-2021 13 4   Download

The aim of this research is to evaluate the impacts of perceived usefulness, perceived ease of use, past online shopping experience and trust on the customer online purchase intention. A total of 210 female office workers in Da Nang participated in this research. The findings revealed that past online purchase experience, trust and perceived ease of use were positively related to the customer online purchase intention, of which customer experience exerts the strongest effect.

18p huyetthienthan 23-11-2021 20 5   Download

This study (1) explores users’ motivations to use social media in Vietnam market, (2) identifies different user segments based on these motivations, and (3) examines relationships between the user segments and their responses to marketing activities on social media. Facebook is selected as the social media platform of choice due to its popularity. We conduct a survey on a sample of 429 young Facebook users in Vietnam.

11p huyetthienthan 23-11-2021 20 4   Download

This paper aims to analyze factors affecting consumers’ attitudes towards advertising on Facebook in Vietnam. Base on the literature review and previous research, we suggest a model which have five factors affecting consumers’ attitude. First, a qualitative research is examined with 10 people to adjust scales to match the Vietnam context. Second, a quantitative study is examined with the sample size n = 241.

11p huyetthienthan 23-11-2021 16 6   Download

The purpose of this study is to explore individuals’ usage purposes of social networks sites (SNSs) with a focus on the possible differences between females and males. Online survey was used for data gathering through Facebook. Out of a total number of 265 respondents distributed and The Statistical Package for Social Scientists (SPSS 20.0 version) was used in data analysis.

7p huyetthienthan 23-11-2021 15 2   Download

Considering that Hanoi University is a foreign language university comprising a lot of foreign students studying, as well as a lot of foreign students and working teachers studying abroad. But through surveys, people usually only book tickets through agents and social networking sites. This is extremely inconvenient and difficult. Furthermore, this topic helps us to better understand how a website is built and operated. Especially the flight booking system with database and management complexity. For that reason, our team decided to choose the topic of Airline Reservation System.

8p huyetthienthan 23-11-2021 25 2   Download

Lecture Electronic commerce - Chapter 18: Social Networks and Industry Disruptors in the Web 2.0 Environment learning objectives: Understand the Web 2.0 revolution, social and business networks and industry and market disruptors. Describe Google and the search engine industry, the impact on advertisement, and the industry competition. Understand the concept, structure, types and issues of virtual communities. Understand the social and business networks and describe MySpace, Flicker, Facebook, CyWorld, and other amazing sites

55p caphesuadathemtac 09-11-2021 30 4   Download