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Social platform
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There is a growing trend of social media networks transitioning into channels primarily focused on providing entertainment content. This research used the Uses and Gratifications (U&G) theory to examine the manner in which individuals transition from other platforms to TikTok with regards to their engagement in entertainment and self-publishing of videos.
19p
vialicene
02-07-2024
0
0
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Part 1 of ebook "Social commerce: Marketing, technology and management" provides readers with contents including: the foundations; introduction to social commerce; tools and platforms for social commerce; supporting theories and concepts for social commerce; social media marketing; marketing communications in social media; customer engagement and metrics; social shopping concepts, benefits, and models;...
196p
giangmacvien
22-06-2024
1
1
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The paper "Factors affecting international purchase decisions on e-commerce platforms" aims to analyze the factors that affect the international purchase decisions on E–commerce platforms. Based on primary data (a survey on 350 respondents) under quantitative methods, the researchers pointed out 3 factors affecting the international purchase decisions on E-commerce platforms, Perceived usefulness, Perceived ease of use, and Social Media Sales Promotion.
13p
tonhiemm
07-06-2024
2
1
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Proposal Digital Marketing Cosy campaign objectives: Raise awareness of total Cosy brands, especially Cosy Marie Coconut; Make Cosy a nationwide brand by the diversity in sub-categories for everyone; Increase engagement of Target Audience with Cosy on social platforms.
16p
qthow2011
25-05-2024
6
3
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This study explores if English videos on Facebook can improve speaking skills for freshmen struggling with English. We will divide freshmen into groups: one exposed to curated English videos on Facebook and another with no intervention. Both groups will take speaking tests before and after. By analyzing these tests, we aim to see if the Facebook group improves their fluency, vocabulary, and pronunciation, promoting better English proficiency.
21p
nguyenphamlanchi1804
16-05-2024
4
1
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The purpose of the current study was to analyze social media content related to physical education. In the context of summative qualitative content analysis, I took advantage of big data analytics to access the data. Machine learning of this big data mapped the large content volume from four major social media platforms
10p
viarnault
25-04-2024
4
1
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The purpose of this paper is to present a framework for pursuing global entrepreneurship where supply chain management can often serve as a platform for resource acquisition, market development, and risk mitigation. In this research the organizational and economic features of the development and implementation of integrated supply chain and social entrepreneurship projects studied.
8p
longtimenosee06
27-03-2024
4
2
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This paper used a descriptive qualitative method with secondary data to examine how Canada promoted its national image on social media platforms in Vietnam. The paper is divided into three main parts: (i) identifying “digital diplomacy” and its importance in Canadian foreign policy; (ii) applying a rubric developed by Hassan M. Selim to determine Canada’s presence and content to evaluate Canadian implementation of digital diplomacy;...
8p
visergey
14-03-2024
4
2
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The article is devoted to the problems of information and communication problems and the potential of activity of supply chain management in them. The relationship between the level of increasing the democratization of socio-economic processes and the dialogue between members of the government and society has been revealed. A promising platform for these processes is web space. In different countries, a special relationship to the content and content of social networks of government representatives.
4p
longtimenosee04
06-03-2024
7
0
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The paper "Improving general English proficiency via social media platforms" explores the benefits of the two popular social websites and suggests some methods to utilize them to boost learners’ linguistics performance. It is found that they can aid students’ listening skill, improve exam score, and other English skills.
5p
tahoaiman
02-01-2024
6
2
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Ebook "The principles and practice of crisis management: The case of Brent Spar" examines the factors involved in the social mediation of risks, the social construction of reality, and professionals' attempts to re-design how social reality appears. It looks at single-issue politics, the mass media and how corporations can respond to threats to their political and ideological perspectives.
278p
loivantrinh
29-10-2023
10
4
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Ebook "Information and communication technologies in tourism 2019: Proceedings of the international conference in Nicosia, Cyprus, January 30–February 1, 2019" provides an extensive, up-to-date overview of the ways in which information and communication technologies (ICTs) can be used to develop tourism and hospitality. The coverage encompasses a wide variety of topics within the field, including virtual reality, sharing economy and peer-to-peer accommodation, social media use, hotel technology, big data, robotics, and recommendation systems, to name but a few.
461p
dangsovu
20-10-2023
5
4
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The purpose of this study is to investigate the impact of Electronic word of mouth through social networking platforms on purchase intention of Vietnamese customers in cosmetics field.
19p
viindra
06-09-2023
8
4
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The paper "A case study of development of social network application using firebase and react native" presents the development of the social networking application using the React Native and Fire base that supports users (especially for students) to collect, share information in the study efficiently.
9p
nhanchienthien
25-07-2023
7
4
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Ebook Social marketing to the business customer: Listen to your B2B market, generate major account leads, and build client relationships – Part 2 presents the following content: Chapter Eight: Choosing platforms; Chapter Nine: A non-techie’s guide to choosing platforms; Chapter Ten: Social platforms in use; Chapter Eleven: Pick your spots: planning social marketing campaigns; Chapter Twelve: Lead generation; Chapter Thirteen: Profiting from communities; Chapter Fourteen: Return on investment; Chapter Fifteen: What’s Next for B2B social media?
148p
runthenight07
13-03-2023
7
7
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Interpersonal violence has devastating implications for individuals, families, and communities across the globe, placing a significant burden on health, justice, and social welfare systems. Smartphone technology may provide a platform for violence prevention interventions.
12p
viferrari
28-11-2022
3
2
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Chapter 15 - The internet: Digital and social media. The main goals of this chapter are: To understand the role of the Internet and digital and social media in an IMC program; to understand the use of Web 1.0 and Web 2.0 media platforms in the IMC process; to understand how to evaluate the effectiveness of communications through the Internet, and digital and social media.
18p
runordie9
27-09-2022
17
7
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In this study, we deployed an unsupervised machine learning methodology using natural language processing to collect and analyze data from the popular social media platform Twitter with the aims of detecting self-reported experiences with corruption, including in the health sector.
13p
lazzaro
30-12-2021
15
1
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The purpose of this research was to determine the important factors utilizing the key principles of the Input-Process-Output (IPO) framework in the administration of English Programs for schools in the border provinces of southern Thailand in response to the protocols and agenda of the ASEAN community in its education platforms.
6p
guernsey
28-12-2021
10
0
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This research identified factors affecting the success of rail infrastructure development projects contributing to Thailand's logistics platform. Projects included in this research were double tracking the existing railways and the construction of new routes.
8p
guernsey
28-12-2021
11
0
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