Social psychological models of behaviour

This thesis investigates the choice behaviour of first year undergraduate students through proposing and testing a conceptual model. The psychological constructs of personal values, motivation, selection criteria, demographic and socioeconomic factors introduced as underlying drivers provide invaluable insight into the pathways of influence and relationships between student types and their preference towards a particular degree program at a particular university.

321p runthenight04 02-02-2023 5 2   Download

The aim of this research is to deepen insight into the social-psychological factors that influence the formation of a desire to attend classical music concerts and to better predict people’s positive behavioural responses towards live classical music performances.

437p runthenight04 02-02-2023 7 5   Download

In chapter 6 you will learn: Understand the economic-buyer model of buyer behaviour, understand how psychological variables affect an individual's buying behaviour, understand how social influences affect an individual's and a household's buying behaviour, see why the purchase situation has an effect on consumer behaviour, know how consumers use problem-solving processes, understand the important new terms (shown in the margin).

9p allbymyself_06 26-01-2016 52 2   Download