Svend Hollensen

In ebook "The quintessence of marketing: What you really need to know to manage your marketing activities" the authors develop the Quintessential Marketing Arena by following the logic of the three major steps of the marketing process. Along this process they present the fourteen most important marketing instruments that occur during this process. Having read this book you will have a basic understanding of marketing and the process of marketing management.

147p giangmacvien 22-06-2024 2 1   Download

Ebook "Global marketing (Seventh edition)" value chain off ers the reader an analytic decision-oriented framework for the development and implementation of global marketing programmes. Consequently, the reader should be able to analyse, select and evaluate the appropriate conceptual frameworks for approaching the fi ve main management decisions connected with the global marketing process.

873p tichhythan 17-08-2023 10 9   Download

Ebook "Global marketing (Sixth edition)" relects the trend of irms selling and distributing products and services in many countries around the world. It is associated with governments reducing trade and investment barriers, irms manufacturing in multiple countries and foreign irms increasingly competing in domestic markets.

839p tichhythan 17-08-2023 15 9   Download