Targeting customers

Part 1 of ebook "Strategic marketing management: Planning, implementation and control (Third edition)" provides readers with contents including: Chapter 1 - Introduction; Chapter 2 - Marketing auditing and the analysis of capability; Chapter 3 - Segmental, productivity and ratio analysis; Chapter 4 - Market and environmental analysis; Chapter 5 - Approaches to customer analysis; Chapter 6 - Approaches to competitor analysis; Chapter 7 - Missions and objectives; Chapter 8 - Market segmentation, targeting and positioning;...

439p giangmacvien 22-06-2024 4 1   Download

Ebook Import - export for dummies presents the following content: Part I breaking into the import/export business, part II selecting products and suppliers, part III identifying your target market and finding customers, part IV completing the transaction: international trade procedures and regulations, part V the part of tens, part VI appendixes.

362p zizaybay1104 29-05-2024 4 2   Download

A guide to brand management for managers who are determined to make their mark. Ebook How come your brand isn’t working hard enough? demonstrates how to tackle the challenges of brand strategy, and includes real-life examples (good and bad), a brand health checklist, and pragmatic advice on positioning, targeting and implementation.

193p vimeyers 29-05-2024 4 2   Download

The Standard for Portfolio Management addresses the need for a documented set of processes that represent generally recognized good practices in the discipline of portfolio management. The target audience for this standard includes: senior executives, management staff in charge of organizational strategy, portfolio managers, members of a strategic and/or portfolio management office, managers of program managers and project managers, customers and other stakeholders, functional managers and process owners with resources in a portfolio, educators, consultants, trainers and researchers.

92p zizaybay1103 29-05-2024 4 2   Download

This article seeks to assess the cost of losing customers and, consequently, the credibility of the organization in the target market. For the wider scope of content, supply chain of mobile phone companies are targeted as a community has been evaluated. The results of the survey showed that today's companies should pay more attention to lost customers, and take measures to reduce them.

3p longtimenosee10 26-04-2024 2 1   Download

Supply chain management can enable economies and companies to overcome disruptions and continually transform them to meet the changing needs and expectations of its customers, shareholders and other stakeholders. Therefore, the objective of this study was to investigate the influence of strategic human resource managing on supply chain resilience in manufacturing firms in Russia. The employed population is more considered to be economically active.

7p longtimenosee09 08-04-2024 6 0   Download

The current research examines the relationship of the Entrepreneurial supply chain dimensions (proactive approach, innovation, risk management and customer focus) with the supply chain strategies (undifferentiated marketing strategy, concentrated marketing strategy and differentiated marketing strategy). The focus of this investigation is to explore the role of adoption of entrepreneurial supply chains in the identification and selection of the appropriate strategy for the target market in the context of general company foe batteries manufacturing.

11p longtimenosee09 08-04-2024 5 0   Download

The aim of the study is to discover conceptual metaphors in thirteen Vinamilk television commercials in 2023. The method of identification of metaphor of MIP (2007) is applied to generate potential conceptual metaphors. Two types of target domains relating to the products and target customers are cued while fourteen source domains are interpreted through thirteen tables of mapping of conceptual metaphors in these TV commercials.

14p vilarry 01-04-2024 6 2   Download

Forecasting is an under estimated field of research in supply chain management. Uncertainties inherent in customer demands make it difficult for supply chains to achieve just-in-time inventory replenishment, resulting in loosing sales opportunities or keeping excessive chain-wide inventories. In this paper, we propose two adaptive inventorycontrol models for a supply chain consisting of one supplier and multiple retailers.

6p longtimenosee06 27-03-2024 3 2   Download

Part 1 of ebook "Advertising account planning: A practical guide" provides readers with contents including: Chapter 1 - What is account planning; Chapter 2 - Situation analysis; Chapter 3 - Understanding the customer; Chapter 4 - Defining the target market; Chapter 5 - Defining the benefit; Chapter 6 - Brand personality;...

84p tuongnhuoclan 27-11-2023 8 5   Download

Part 1 of ebook "Management and cost accounting (6th edition)" provides readers with contents including: management and cost accounting fundamentals; accounting information for decision making; job-costing systems; process-costing systems; income effects of alternative stock-costing methods; cost–volume–profit relationships; pricing, target costing and customer profitability analysis;...

451p mocthanhdao0210 20-11-2023 6 3   Download

Continued part 1, part 2 of ebook "If you build it will they come?: Three steps to test and validate any market opportunity" provides readers with contents including: Step 2 - Aim, what do your future customers think?; Step 3 - fire, blasting into the market; learning what you really need to know; getting to the market pain;...

124p mocthanhdao0210 19-11-2023 6 2   Download

Ebook "Wonder woman: Marketing secrets for the trillion-dollar customer" are the most financially attractive target audience and buy the majority of products and services, so improving the way we market to women is the easiest and most effective business growth strategy. This book dispels the traditional stereotypes about women as consumers and creates a clear business case for marketing to women.

256p loivantrinh 29-10-2023 9 3   Download

This study is aim to explore how logistics service quality of e-commerce can be measured in Vietnam context, especially targeted group of young consumers who are going to be fundamental purchasing power in the upcoming era.

12p vimulcahy 18-09-2023 9 7   Download

The fourth industrial revolution (the 4.0 era) has provided companies with more opportunities to attract potential clients across technology-based platforms, thus, bringing new factors that offer a tremendous incentive to buy impulsively, namely Contextual Targeting. Nevertheless, far too little attention has lately been paid to impulse buying behavior in Vietnam. This study offers a comprehensive view on how impulsive behavior is produced, analyzes factors having considerable significance to the impulsiveness, and proposes tactics businesses may use to maximize their sales.

25p viindra 06-09-2023 6 4   Download

This paper analyses the effect of brand image, perceived quality, perceived uniqueness on loyalty of customers in the mobile telecom industry. The data for this study were gathered through face-to-face questionnaires that were distributed to target participants, who reported their consumption experience with mobile telecom services.

15p viindra 06-09-2023 7 4   Download

Continued part 1, part 2 of ebook "Building great customer experiences" provides readers with contents including: people a key differentiator; the massive impact of leadership and culture on the customer experience; the customer experience is the embodiment of the brand; managing your customer experience, the Customer Experience Pyramid™; measuring your customer experience; targeting driving behaviours that impact your customer experience;...

126p lytamnguyet 04-08-2023 8 6   Download

Ebook Strategic Marketing Planning: Part 2 presents the following content: Approaches to customer analysis; Missions and objectives; Market and environmental analysis; Market segmentation, targeting and positioning; The formulation of strategy 1: analysing the product portfolio. Please refer to the documentation for more details.

410p trankora06 19-07-2023 10 6   Download

Ebook Marketing management (13th ed): Part 1 includes contents: Chapter 1 - Defining marketing for the 21st Century; Chapter 2 - Developing marketing strategies and plans; Chapter 3 - Gathering information and scanning the environment; Chapter 4 - Conducting marketing research and forecasting demand; Chapter 5 - Creating customer value, satisfaction, and loyalty; Chapter 6 - Analyzing consumer markets; Chapter 7 - Analyzing business markets; Chapter 8 - Identifying market segments and targets; Chapter 9 - Creating brand equity; Chapter 10 - Crafting the brand positioning; Chapter 11 - Deali...

349p haojiubujain01 03-07-2023 8 2   Download

Ebook Customer relationship management: Part 2 presents the following content: Managing Customer Relations; Segmentation, Targeting and Positioning; Delivering Customer Offer; Customer Privacy; Emerging Trends in CRM; Sales Force Automation;...Please refer to the documentation for more details.

170p chankora 16-06-2023 6 2   Download