The european tourism

The history of the Eternal City is permanently recorded in its many monuments and ruins. Rome has delights for anyone and everyone—art aficionados, architecture buffs, history lovers, foodies, and fashion trendsetters. This guide eases you into la dolce vita ("the sweet life") with information on:

313p possibletb 29-11-2012 84 19   Download

PSI President and CEO Karl Hofmann recalls: “In just over 10 years, the YouthAIDS platform grew into a brand that drove attention and resources for HIV prevention and education. PSI, at that time, was a highly successful implementing organization but traveled below the radar with little brand awareness except among a small set of development insiders. By creatively marketing the HIV implementation arm of our organization in a more attractive and media friendly way, Roberts was able to give YouthAIDS real substance and to raise diversified funds.

42p lenh_hoi_xung 21-02-2013 58 11   Download

English is a language of the West Branch of the German group of languages ​​in the Indo-European), were imported to England by the languages invasion of many people in the 6th century. Transmitted throughout the English colonialism in the boom period of the British Empire, from the British Isles through Australia, Canada, Hong Kong, New Zealand, the United States and some English becomes "sub-language" most important and increasingly more people learn to use.

44p naiankusan 02-10-2010 503 232   Download

DMOs tend to be part of the local, regional or national government and have political and legislative power as well as the financial means to manage resources rationally and to ensure that all stakeholders can benefit in the long term. Destination management and marketing should act as tools and facilitators to achieve a complex range of strategic objectives, which will ultimately need to satisfy the needs and wants of stakeholders. Four key generic strategic objectives should be addressed by DMOs, as illustrated in Table 2.

55p lenh_hoi_xung 21-02-2013 38 5   Download

Like money, power and empires, economic theory and practice have a short half-life. Joan Robinson remarks: “It has generally been the fate of economics to run a losing race against the course of history, and never to have completed the analysis of one phase of economic development before another takes its place.” 57 She was speaking of the discipline, of course. Like other disciplines, economics is incarnate in human flesh, contrary to public rumour. Whether, with Keynes, in the long run economists are all dead, their dogmas die seasonally, like flies.

18p hoangphiyeah1tv 18-04-2013 52 3   Download

But we too will crumble, in the end. All political power comes to pass. Power cannot be stored forever, not even in plutonium. Nor, in the end and rendering unto Caesar, can there be any permanent money as a store of value over any significant time. This is the Law of the Inevitable Ephemerality of the Confederate Dollar. All gold turns biblically to dross; all Rhodesian dollars become Zimbabwean; all Money Fiats are Ford Edsels. The only issue is when. Power sharing always has financial costs. The economic rewards are ever temporary. Power and money are always Hobbesian:...

19p hoangphiyeah1tv 18-04-2013 31 2   Download

The European Master (Laurea Magistrale) in Tourism Economics and Management (TEaM) is a two- year postgraduate degree which is equivalent to an M.A. or M.Sc. The TEaM programme aims at preparing managers and professionals able to tackle the global challenges of contemporary touri- sm: being, at the same time, engine of economic growth, key-player of sustainable development, and promoter of the cultural heritage. The supply of tourism services, even in the complexity of global competition, pivots around three specific factors: natural, cultural, and organizational resources.

10p hoangphiyeah1tv 18-04-2013 49 2   Download

Destinations are amalgams of tourism products, offering an integrated experience to consumers. Traditionally, destinations are regarded as well-defined geographical areas, such as a country, an island or a town. However, it is increasingly recognised that a destination can also a perceptual concept, which can be interpreted subjectively by consumers, depending on their travel itinerary, cultural background, purpose of visit, educational level and past experience.

45p lenh_hoi_xung 21-02-2013 71 7   Download