The global marketing strategy

Part 1 of ebook "Brand building and marketing in key emerging markets: A practitioner’s guide to successful brand growth in China, India, Russia and Brazil" provides readers with contents including: new forces in global marketing; the new paradigm market-driven approach and need for a one-world-strategy; external environment, understanding the BRIC markets as foundation for successful marketing;...

264p giangmacvien 22-06-2024 1 1   Download

Globalization has been a catalyst for innovation and transformative perspectives in business, energy, and economy. However, achieving sustainability on an international scale requires further efforts, particularly in emerging markets, developing countries, and low-income nations, which face challenges in balancing their economies amidst the ongoing impact of Globalization. Emphasizing sustainable strategies in businesses will contribute to the cultivation of enduring business values.

9p leminhvu111 07-06-2024 1 0   Download

Ebook "Multinational management: A casebook on Asia’s global market leaders" demonstrates that the future of global business lies in how well the multinational landscape is charted and how the importance of Asian market leaders is deeply embedded in it. It offers international management students and researchers an extensive guide to the business history, strategy development, and foreign market entry modes used by emerging Asian multinationals.

367p giangdongdinh 30-05-2024 4 2   Download

Ebook "Brewing, beer and pubs: A global perspective" includes the marketing and globalization of the brewing industry, beer excise duties and market concentration, and reflections upon developments in brewing and beer consumption across the world in order to explore the wide-reaching influence of this industry.

340p giangdongdinh 30-05-2024 2 2   Download

Ebook "Cultural perspectives in a global marketplace: Proceedings of the 2010 cultural perspectives in marketing conference" provides readers with contents including: cultures, regions, and identity; cross-cultural ethics and social responsibility; marketing strategy and performance; consumer behavior across cultures; business-to-business marketing across cultures; cross-cultural research methodology;...

160p giangdongdinh 30-05-2024 2 2   Download

Ebook "Fair trade in CSR strategy of global retailers" shows how retailers can improve the success of their fair trade strategy. Using Polish market research, the authors analyze the aggressive and detrimental competition between retailers such as Ikea, and Tesco to emphasize the benefits of CSR strategy for stakeholders and society at large.

217p giangdongdinh 30-05-2024 6 2   Download

Ebook "Global marketing strategy: An executive digest" has been written for experienced managers and students in postgraduate programs, such as MBA or specialized master’s programs. In a systematic yet concise manner, it addresses all major issues companies face when conducting business across national and cultural boundaries, including assessing and selecting the most promising overseas markets, evaluating market entry alternatives, and examining the forces that drive adaptation versus standardization of the marketing mix.

270p giangdongdinh 30-05-2024 4 2   Download

The liberalization of markets has lead to record levels of international investments. Icon Group Ltd.'s primary mission is to assist international managers to better plan and implement strategies in a global economy. It does so by providing various specialized industry reports, data bases, publications and services to its clients.

127p vimeyers 29-05-2024 10 2   Download

Ebook "Intermarket technical analysis: Trading strategies for the global stock, bond, commodity and currency markets" presents the following content: Chapter 1 a new dimension in technical analysis; chapter 2 the 1987 crash revisited an intermarket perspective; chapter 3 commodity prices and bonds; chapter 4 bonds versus stocks; chapter 5 commodities and the U.S. dollar; chapter 6 the dollar versus interest rates and stocks; chapter 7 commodity indexes; chapter 8 international markets; chapter 9 stock market groups;…

146p zizaybay1103 29-05-2024 3 1   Download

This paper contributes to the literature on the internationalization process of new ICT companies, especially the ride-hailing developer firms. It analyzes the global expansion of UBER in the Asian market. UBER did an aggressive expansion using a standard business model in every market that they get into. The strategy was on scale economy rather than localization of services. The case analysis suggests that UBER was unsuccessful in its global expansion due to a number of factors especially t

7p longtimenosee10 26-04-2024 1 1   Download

International cooperation and the development of globalization have a favorable impact on the market economy: there is a cultural, moral, social, political and economic unification of all cities, countries and continents. The consequences of these processes are the further integration of countries into international trade, which continues to take an increasingly important role in the economies of developed countries by using the supply chain strategy.

5p longtimenosee10 26-04-2024 1 1   Download

The main objective of the current study is the enhancement in literature of SC with untying the association between SC practices, the innovation in CHIN and strategy orientation. SC practices have positive impact of Market orientation. Results are consistent with results of past studies of SC practices development achievement with the use of Market orientation. Contradiction with expectation information reveals that SC practices was not significant and positively related with resource orientation.

9p longtimenosee09 08-04-2024 2 0   Download

The article discloses methodological approaches to quantifying the level of penetration of block chain technologies into the regional socioeconomic environment in comparison to the supply chain strategies. Based on the methods of mathematical and statistical analysis, it allows you to formalize and convert a large array of data of a qualitative order into a single scale for measuring the process under study - the level of demand in the regional socio-economic environment for block chain technology.

6p longtimenosee09 08-04-2024 1 1   Download

The main aim is to investigate the digital technologies supporting small and medium enterprises (SMEs) operating in creative industries in their supply chain management strategies. In the globalization era, digital marketing platforms play a significant role in increasing customer loyalty and indirectly effect on the economic growth of a community. In conjunction with its essential issue, the current study aims to investigate the role of digital marketing platforms (online media) and its structural relationship to the consumer satisfaction and loyalty in SMEs at Aceh province, Indonesia.

11p longtimenosee06 27-03-2024 4 2   Download

The article discusses features and problems of supply chain strategy in control of transfer pricing in member states of the Eurasian economic Union (EAEU). A comparative legal analysis of national legislation in the field of transfer pricing in the EAEU countries, in particular Armenia, Belarus, Kazakhstan, Kyrgyzstan and Russia, was carried out. The EAEU countries’ effectiveness in implementing international norms and standards in the studied area is evaluated.

9p longtimenosee06 27-03-2024 5 2   Download

The study explores strategies that the Special Economic Zone Authority (SEZA) implemented for the current companies to successfully sustain their position in the global market. Internal and external integration for these companies are the main focused criterion. A model to evaluate the opportunity for the internal and the external integrations in a SEZ is the main contribution of this paper, this model can be used by companies as one criterion of its criteria to select where it can locate its branched.

8p longtimenosee04 06-03-2024 2 1   Download

In the conditions of increasing competition in the national markets of goods, labor and capital, the economic priority for the subjects of the Russian Federation is to increase the competitiveness of regional farms. The relevance of the development of theoretical concepts that allow to justify and implement effective forms of territorial organization of the economy and competitive strategies of socio-economic development of regions is growing.

6p longtimenosee04 06-03-2024 6 1   Download

In this article we’ll attempt to evaluate supply chain strategy of company on the basis of open and available information on the example of on-line platform YouTube. On the example of successful company owners (YouTube channels), we’ll find correlation between metrics characterizing supply chain strategy and influence on results of activity - product monetization (video clips) and will define the most valuable ones. Supply chain strategy in this article is shown in new not investigated before format: as the controlling mechanism on platform.

5p longtimenosee04 06-03-2024 9 1   Download

Ebook International business: The challenges of globalization (Eighth edition - Global edition) - Part 2 includes contents: International financial markets, international monetary system, international strategy and organization, analyzing international opportunities, selecting and managing entry modes,... and other contents.

211p longtimenosee03 30-01-2024 8 3   Download

Ebook Principles of marketing (14th ed): Part 2 includes contents: New product development and product life-cycle strategies, pricing strategies, retailing and wholesaling, advertising and public relations, personal selling and sales promotion, creating competitive advantage, the global marketplace,... and other contents.

374p longtimenosee03 30-01-2024 13 3   Download