The human nature of brands

In ebook "Brand storming: Managing brands in the era of complexity" we have witnessed a revolution in the way consumers relate to a product; increasingly tending to reject brands which offer over-extensive lines in favour of those which are able to offer a lifestyle. Brand Storming sets out to provide a guide for business people to meet consumer expectations.

229p loivantrinh 29-10-2023 6 2   Download

Through efforts by the Ministry of Commerce, together with the cooperation of the United Nations Development Program (UNDP) and several other development partners under the framework of the Diagnostic Trade Integration Strategy in 2007, 19 commodities and services subsectors with high export potential and strong contribution to human development were identified. The list was submitted to the Government of Cambodia for action. The rubber industry ranked among the top five sectors with high export potential and medium-high contribution to human development.

29p thieubaotrang 23-04-2013 57 5   Download

Following a comprehensive understanding of the luxury construct, all relevant current and potential value sources of the consumers‘ luxury perception should be integrated into one single model. A customer‘s luxury value perception and the motives for luxury brand consumption are not simply tied to a set of social aspects of displaying status, success, distinction and the human desire to impress other people, but also depend on the nature of the financial, functional and individual utilities of the certain luxury brand.

9p nhacchovina 22-03-2013 62 5   Download

This study was launched as a response to the challenges, presented in the Forest Action Plan and implementation of the key action for valuation and compensation for non-market forest goods and services. The study aims to acquire summarised information on the state-of the-art in classification, characterisation and valuation of non-market forest goods and services.

30p dangsuynghi 15-03-2013 57 7   Download