The structural relationships of destination image

This study was conducted to investigate the effect of moderating factor namely Core Competencies on the relationship between the Perceived Value and Destination Image among green hotel customers in Malaysia. This quantitative research was performed using a survey method through questionnaires.

7p longtimenosee07 29-03-2024 5 2   Download

The study aims to analyze the relationship between destination image, satisfaction, and electronic word-of-mouth (EWOM) behavior of 215 domestic travelers. The author uses the method of analyzing and testing linear structural equation models (SEM). The study has conducted an evaluation of measurement and structural models. The results show that cognitive image directly affects affective image.

23p cothumenhmong9 04-01-2021 19 2   Download

Image destination is one of the most important factors to attract and retain tourists. An enticing destination image promotes the tourist's experience and creates satisfaction that encourages tourists to return. The purpose of this study is to assess the impact of destination image and the factors that constitute the destination image on tourist satisfaction at a tourist destination. Cronbach's Alpha test methods.

8p tozontozon 25-04-2020 19 1   Download