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Understand what customers value

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  • HOW DO YOU DEFINE VALUE? CAN YOU MEASURE IT? What are your products and services actually worth to customers? Remarkably few suppliers in business markets are able to answer those questions. And yet the abihty to pinpoint the value of a product or service for one's customer has never been more important.

    pdf12p sinhvienmoi 08-03-2010 233 31   Download

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