DIRECT MARKETING OF FARM PRODUCE AND HOME GOODS

These three types of characteristics are summarised in Table 1, which gives a stylised presentation of dierences with respect to pre-costs, post-costs, which type of consumers buying behaviour the evaluation aect, and nally examples of the dierent types of characteristics. An example of a search characteristic could be visible fat of a chop of pork; an example of an experience characteristic is the taste of pork under dierent preparations; and animal welfare of the production system that delivers pork exemplify a credence characteristic. Although the trichotomy of \search characteristics", \experience character- istics" and \credence characteristics" seems pretty obvious, economists still use this classication only sporadically. There are several reasons...