Ebook Principles of marketology (Volume 1: Theory): Part 2

Part 2 of ebook "Principles of marketology (Volume 1: Theory)" provides readers with contents including: Chapter 4 - Marketology system inputs, processes, outputs, and feedbacks; Chapter 5 - Business, market, and competitive analysis (BMCA) tools and techniques; Chapter 6 - Business environment and market analysis (BEMA) framework;...