Factors affecting the switching intention to mobile payment systems in Vietnam

This study presents a conceptual model combined with the technology acceptance model (TAM) and Push-Pull-Mooring (PPM) framework to identify the main determinants that affect customers' switching intention from cash payment to mobile payment in Vietnam. The results show that alternative attractiveness is the most impact pull factor, followed by mobility. Regarding push factors, low satisfaction and inconvenience of cash payment greatly influence both perceived ease of use and perceived usefulness.