Giáo trình Tiếng Anh thương mại điện tử (Ngành: Thương mại điện tử - Cao đẳng) - Trường Cao đẳng Xây dựng số 1

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Giáo trình "Tiếng Anh thương mại điện tử (Ngành: Thương mại điện tử - Cao đẳng)" được biên soạn với mục tiêu nhằm giúp sinh viên nắm được các kiến thức về: Hiểu, nghe và phát âm được các âm trong tiếng Anh, phát âm đúng từ và câu giúp sinh viên dễ dàng tiếp cận và ghi nhớ các từ vựng tiếng Anh; hiểu và trình bày được các chủ đề từ vựng và cách diễn đạt trong Tiếng Anh để sử dụng trong một số tình huống thương mại;... Mời các bạn cùng tham khảo!

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Nội dung Text: Giáo trình Tiếng Anh thương mại điện tử (Ngành: Thương mại điện tử - Cao đẳng) - Trường Cao đẳng Xây dựng số 1

BỘ XÂY DỰNG TRƯỜNG CAO ĐẲNG XÂY DỰNG SỐ 1 GIÁO TRÌNH MÔN HỌC: TIẾNG ANH THƯƠNG MẠI ĐIỆN TỬ NGÀNH: THƯƠNG MẠI ĐIỆN TỬ TRÌNH ĐỘ: CAO ĐẲNG Ban hành kèm theo Quyết định số: 389ĐT/QĐ- CĐXD1 ngày 30 tháng 9 năm 2021 của Hiệu trưởng trường CĐXD số 1 Hà Nội, năm 2021
TUYÊN BỐ BẢN QUYỀN Tài liệu này thuộc loại sách giáo trình nên các nguồn thông tin có thể được phép dùng nguyên bản hoặc trích dùng cho các mục đích về đào tạo và tham khảo. Mọi mục đích khác mang tính lệch lạc hoặc sử dụng với mục đích kinh doanh thiếu lành mạnh sẽ bị nghiêm cấm.
CHƯƠNG TRÌNH MÔN HỌC / MÔ ĐUN Tên môn học: TIẾNG ANH THƯƠNG MẠI ĐIỆN TỬ - HỆ CAO ĐẲNG Mã môn học: MH22 Thời gian thực hiện môn học/ mô đun: 75 giờ. Trong đó: - Lý thuyết: 15 giờ; - Thực hành, thí nghiệm, thảo luận, bải tập: 57 giờ; - Kiểm tra: 3 giờ I. Vị trí, tính chất của môn học/ mô đun - Vị trí: + Môn học được bố trí ở kỳ học thứ 2. + Môn học tiên quyết: Tiếng Anh - Tính chất: là môn học chuyên ngành II. Mục tiêu môn học / mô đun Học xong môn học / mô đun này người học sẽ có khả năng: II.1. Kiến thức 1.1. Sinh viên hiểu, nghe và phát âm được các âm trong tiếng Anh, phát âm đúng từ và câu giúp sinh viên dễ dàng tiếp cận và ghi nhớ các từ vựng tiếng Anh. 1.2. Sinh viên hiểu và trình bày được các chủ đề từ vựng và cách diễn đạt trong Tiếng Anh để sử dụng trong một số tình huống thương mại, ... 1.3. Sinh viên thực hành được những tình huống giả định, sử dụng tốt các chủ đề từ vựng và cách diễn đạt trong thực tế giao dịch thương mại. II.2. Kỹ năng 2.1. Kỹ năng đọc: đọc và nắm bắt được nội dung của những tài liệu với mức độ vừa phải như các mục thông tin thương mại, các trang thương mại điện tử ... nhờ các kĩ năng như scanning, skimming, ... 2.2. Kỹ năng viết: viết câu đơn, câu ghép, hoặc đoạn văn ngắn (khoảng 100 từ) về các tình huống thương mại, ... với mức độ vừa phải. 2.3. Kỹ năng khác:  làm việc theo nhóm  khai thác thông tin hiệu quả bằng tiếng Anh trên sách báo, Internet, …  giao tiếp hiệu quả bằng tiếng Anh II.3. Năng lực tự chủ và trách nhiệm 3.1. Tự học tập, tích lũy kiến thức, kinh nghiệm để nâng cao trình độ sử dụng tiếng Anh trong thương mại điện tử 3.2. Tự chủ trong công việc, có sáng kiến trong thực hiện nhiệm vụ được giao
III. Nội dung môn học/ mô đun Thời gian (giờ) Số Tên các bài trong mô đun Tổng Lý TH,TN, Kiểm TT số thuyết TL,BT tra 1. Unit 1. The business environment 10 3 7 2. Unit 2. The Internet 10 3 7 Consolidation 1 + Test 1 5 4 1 3. Unit 3. E-commerce 10 3 7 4. Unit 4. Sales 10 2 8 5. Consolidation 2 + Test 2 5 4 1 6. Unit 5. Advertising and marketing 10 2 8 7 Unit 6. Business communication 10 2 8 8 Consolidation 3 + Test 3 5 4 1 Cộng 75 15 57 3
Construction Technical College No 1 Foreign Language and Informatics Centre ENGLISH IN E-COMMERCE (For major in e-commerce – internal use only) Hanoi, 2021
ACKNOWLEDGEMENTS The edition of English in E-commerce – Student book is designed for students whose major is in E-commerce at Construction Technical College No. 1 only. This material includes topics that reflect the most common understanding of e-commerce and combines the use of language and a strong vocabulary syllabus with specialist terms that learners need for success in their chosen field. We would like to express our great thanks to David Cotton, D.Falvey & S.Kent – authors of Market Leader 3rd edition – Elementary Student’s book (2012); Martyn Hobbs & Julia S. Keddle - authors of Commerce 1 (2010) and Joan Saslow and Ellen Ascher – authors of Top Notch (2015) along with other necessary references in completion of this material. Page | 6
CONTENTS Unit Vocabulary Use of English Language skills Unit 1 Jobs and work in charge of Listening: A customer sales assistant’s typical The business responsible for day environment Speaking: Talk about jobs and work p8 Reading: Company profile: Amazon Writing: Write about your job, your company Unit 2 The computer’s The use of Listening: The most popular Internet activities The Internet components, infinitive for Speaking: Talk about your own Internet use P13 commands & purpose Reading: Computer virus Internet Writing: Write about the use of the Internet activities Consolidation 1 p18 Unit 3 Types of to spend money Listening: A lesson on ebay E-commerce e-commerce to change one’s Speaking: Talk about online shopping habit P20 mind Reading: Clicks-and-mortar Writing: Write about the importance of e- commerce Unit 4 Choosing a Describing a Listening: Describing a product Sales product / product Speaking: Talk about products / services you p25 service buy Reading: Uniqlo: a global success story Writing: Write a product advertisement Consolidation 2 p29 Unit 5 Advertising How to say Listening: Good and bad advertising Advertising and and markets numbers Speaking: Talk about mediums of marketing The four Ps advertising P31 Reading: TV commercials Writing: Write about your favorite advert Unit 6 Internal Kinds of email Listening: Networking online Business communication Speaking: Ways of communication communication Reading: I’m a fan of Facebook, but not of p36 video calls. Writing: Write an email Consolidation 3 P41 Audio Script p43 Word list p47 References p55 Page | 7
UNIT 1 The business environment OVERVIEW Vocabulary Jobs and work Listening A customer sales assistant’s typical day Speaking Talk about jobs and work Reading Company profile Writing Write about your job, your company 1A VOCABULARY. Jobs and work 1 Read the text below about Kerstin’s job. Complete it with the given words. work with work under in charge of responsible run work on work for responsibilities deal with manage “I 1___________ a large European car maker. I 2___________ car design. In fact, I 3___________ the design department and I 4___________ a team of designers: 20 people 5__________ me. It's very interesting. One of my main 6___________ is to make sure that new model designs are finished on time. I'm also 7___________ design budgets. I 8___________ a lot of different people in the company. I'm 9___________ for co-ordination between design and production: I 10___________ managers at our manufacturing plants.” Useful language in charge of noun responsibility + to infinitive or _ing responsible for verb + _ing One of my responsibilities is to make sure / making sure that new designs are finished on time. I’m in charge of / responsible for making sure that new designs are finished on time. Page | 8
2 Read types of job. Write about each person’s type of job below using the words in brackets. A full-time job is for the whole of the normal working week; a part-time job is for less time than that. You say that someone works full-time or part-time. A permanent job does not finish after a fixed period; a temporary job finishes after a fixed period. 1 I'm Alicia. I work in a public library in the afternoons from two until six. (I/job) I have a part-time job. 2 My husband works in an office from 9 am to 5.30 pm. (he/job) 3 Our daughter works in a bank from eight till five every day. (she/work) 4 I'm David and I work in a café from 8 pm until midnight. (I/work) 5 My wife works in local government and she can have this job for as long as she wants it. (she/job) 6 Our son is working on a farm for four weeks. (he/job) 7 Our daughter is working in an office for three weeks. (she/work) 3 Choose three jobs from A. Use phrases from B to write five sentences about each job. EXAMPLE A bank clerk deals with money and meets people. A bank clerk computer operator database administrator personal assistant market researcher secretary sales representative B ask people questions do research arrange meetings travel deal with money organize information meet people make phone calls send emails and letters use a computer attend meetings write reports sell products Page | 9
4 Complete the first part of the advertisement below with the verbs from the box. Use the words in brackets to help you. develop improve increase lead set up train KARADA MODE PLC EUROPEAN MANAGER €95K + CAR Are you the person we are looking for? THE ROLE We are looking for a talented person for this position. In this exciting job, you will need to: 1 • lead a team of 25. (be in charge of) 2 • a new branch in Amsterdam. (start) 3 • new staff. (teach) 4 • sales in all markets. (make more) 5 • new products. (create) 6 • communication between our head office and local branches. (make better) 5 Complete the second part of the advertisement with the verbs from the box. deal with manage motivate organize plan THE PERSON In your present job, you: 1 • a large department in the clothing industry. (control) 2 • budgets. (think about the future) 3 • sales conferences and exhibitions. (arrange) 4 • customers, suppliers and their problems. (take action) 5 • employees and sales teams to get the best results. (encourage) 6 Describe one’s role in his/her present job. Use the verbs from Exercises 4 and 5. In my present job, I lead a team of three… Page | 10
1B READING. Company profile: Amazon.com 1 Discuss the following questions with a partner. • Where does your family buy books, computers, flights, food? • Do you buy things on the Net? • What are the advantages and disadvantages of e-shopping? 2 Now read about Amazon.com, then answer the questions. Amazon.com Amazon.com is a website where millions of customers in over 200 countries can buy a wide range of goods online. They sell both products and services. These include books, CDs, DVDs and computer games, clothes, computers, mobile phones, cameras, and travel services. You can also rent DVDs. This amounts to tens of millions of items. The company is based in Seattle, in the United States, but it has an international division with localized languages, products, and customer service. Amazon doesn't have just one website, but six global websites. Amazon does not say precisely how many it employs, but it is probably over 5,000 people. It also offers tailored services, product reviews, a secure payment system, and the opportunity to 'look inside' over 250,000 books. Amazon's incredibly powerful database manages product flow, interacts with consumers, offers a fast service, and gets business intelligence. It doubles in size every year, and is updated six times a day. However Amazon does make mistakes. It once offered pocket computers for £7 instead of £192. Some people ordered 50 computers before Amazon temporarily closed its website! 1 What is Amazon.com? 2 What sort of things does it sell? 3 How many products does it have? 4 Where is Amazon based? 5 How many websites does it have? 6 How many people work for Amazon? 7 What are some of Amazon's key features? 8 Does anything ever go wrong? 3 Read the text again and match the following key terms in A with the definitions in B. A B 1 range a) a safe way to pay online 2 customer service b) a group of products of the same type 3 secure payment c) to give the most recent information 4 product flow d) the continuous movement of something being sold 5 to update e) the act of taking care of the buyer's needs Page | 11
1C SKILL DEVELOPMENT. 1 Listen to Maria, a customer sales assistant, describing how she spends a typical day. Tick the activities she mentions.  write letters  key in data  send emails  write minutes  do filing  fill in forms  surf the Net  send faxes  have meetings  gossip  write reports  make coffee  speak to customers  book meeting rooms  arrange travel  distribute the post  fill in time sheets 2 Listen again and decide if the sentences are true (T) or false (F). 1 Maria makes a coffee before her morning meeting. 2 In the morning she meets people from all over the world. 3 She has to make a lot of phone calls in her job. 4 She doesn't like sending faxes because it's boring. 5 She surfs the Net five or six times during the day. 6 She has to fill in a time sheet at the end of her day. 3 WRITING. A friend is looking for a job in your field. Complete the following email. Explain to him/her about your job (you can choose one), the company you work for, your responsibilities and the essential qualities needed for the job. Hi, I got your email this morning. Great to hear from you again, and congratulations on finishing your diploma at last!! You wanted some information on my job. I work for ......... I'm a......... I start work at ......... My main responsibilities are ......... The best thing about this job is ......... Good luck! Page | 12
UNIT 2 The Internet RVIEW OVERVIEW Vocabulary The computer’s components, commands Internet activities Listening The most popular Internet activities Speaking Talk about your own Internet use Reading Computer virus Writing Write about the uses of the internet 2A VOCABULARY. The computer’s components, commands & Internet activities 1 Read the computer’s screen and complete sentences with words from it. Page | 13
1 Oh, no! I just lost all the work because I forgot to ___________ the file. 2 You can’t ___________ if the printer isn’t turned on. 3 To ___________ a word, move the cursor over the word and highlight it. 4 You don’t have to type the entire paragraph again. Just copy and ___________ it where you need it. 5 I tried to ___________ the icon but nothing happened. What did I do wrong? 6 The ___________ has a list of icons that provide a quick way to use computer commands. 7 To see information on the product, ___________ to the bottom of the page. 8 Your article is great but quite long. Could you ___________ a few words? 2 Use the icon prompts to complete the conversation. A: Could you take a look at this? B: Sure. What’s the problem? A: Well, I clicked on the toolbar to (1) _____________ my document, and now everything is gone! B: Don’t worry. You probably clicked on the (2) _____________ icon. Just move your cursor and click on this icon to (3) _____________ it. A: Oh… There it is! Thank you! Useful language An infinitive can be used to express a purpose. To see more information on the product, ... I clicked on the toolbar to print ... I joined facebook to connect with my friends. 3 Answer each question in your own words, using infinitive of purpose. 1 Why do people join social networking sites? ___________________________________________________________ 2 Why do people send instant messages? ___________________________________________________________ 3 Why do people surf the Internet? ___________________________________________________________ 4 Why do people shop online? ___________________________________________________________ 5 Why are you studying English? ___________________________________________________________ Page | 14
4 Match the following Internet activities with their definitions Internet activities Definitions 1 surf the Internet a) place a document or photo into an e-mail b) become a member of an Internet group to meet 2 upload a file friends and share your interest. 3 share a link c) add your comments to an online discussion d) move a document, music file or picture from 4 post a message personal computer onto the Internet 5 download an application e) visit a lot of different websites on the Internet 6 send an instant message f) chat with someone online by typing messages g) send an e-mail or post a message with the 7 attach a file address of a website h) download a program to play games or perform 8 join an online group tasks from Apple or Google store. 5 Listen to George Thomas and Sonia Castro describing how they use the Internet. Write a check mark next to the activities each person does. George Thomas Sonia Castro Internet activities George Thomas Sonia Castro check the latest news ☐ ☐ join online groups ☐ ☐ download music ☐ ☐ send instant messages ☐ ☐ upload photos ☐ ☐ buy products ☐ ☐ play online games ☐ ☐ Page | 15
2B READING. Computer viruses 1 Discuss the following questions with a partner. • What kind of problems do you have on the Internet? • What kind of internet problems do you hear about on the news? 2 Now read the text, then decide True (T) or False (F) for statements. Computer viruses are getting harder to prevent “We’re losing the battle against computer viruses,” says David Farber, professor of computer science at Carnegie Mellon University. These viruses can enter computer systems through junk e- mails from hackers and slow down computers. Sometimes, they cause whole office computer systems to crash – in both large and small companies. Companies have been trying for years to protect themselves with anti-virus programs, but hackers are creating newer, improved viruses faster than these programs can keep up with. 1 David Farber says that we are winning the fight against computer viruses. 2 Viruses help to speed up the computer systems. 3 Computer system crashes only happen at small companies. 4 Anti-virus programs help to prevent computer viruses. 5 Anti-virus programs can keep up with viruses. 3 Read the text again and match the terms in A with the definitions in B. A B 1 a hacker a) a software that causes problems in computers 2 a computer virus b) a program that tries to stop the spread of viruses 3 junk e-mail c) an advertisement you didn’t ask for 4 anti-virus program d) a person who enters computer systems without permission Page | 16
2C SKILL DEVELOPMENT. 1 Complete the survey about your own Internet use. Internet User Survey 1. I usually spend ___ hours a week online. ☐ 1-10 ☐ 11- 20 ☐ 21- 30 ☐ 31- 40 ☐ 41- 50 ☐ over 50 2. I use … ☐a ☐ a laptop ☐ a smart phone ☐ a tablet ☐ none 3. I use the Internet . . . ☐ for study ☐ for fun ☐ I never use the Internet. 4. I use the Internet … ☐ to search for new webs ☐ to send instant messages ☐ to download music ☐ to upload photos ☐ to keep in touch with friends ☐ to upload videos ☐ to download photos ☐ to keep in touch with family ☐ to download videos ☐ to shop for things ☐ to meet new people ☐ to use e-mail ☐ to take classes ☐ to watch movies ☐ to play games ☐ to design websites ☐ to sell things ☐ to read news ☐ to look up information ☐ to practice English ☐ other ………… 2 Walk around your classroom and ask your classmates about their Internet use. Ask questions to get more information and take notes. Find someone who …. Name Notes is good at Internet use spends a lot of time on the Internet doesn’t like using the Internet uses the Internet to meet people uses the Internet to sell something uses the Internet for shopping 3 Tell your class what you found out about your classmates and how they use the Internet. “Mary spends a lot of time online. She uses her tablet to meet new people and keep in touch with friends.” “Gary spends a lot of time online with his smartphone. He uploads photos and watches movies” Page | 17
1 Unit 1 & Unit 2 Consolidation 1 Read the text and replace each phrase in underline with the correct form of a verb from the box. deal with develop improve increase lead organise plan set up train Piers Kohl has a very exciting job at Inventa. Last year, he started a new branch in Barcelona. He had to make more sales in the Spanish market and create new products. He was in charge of a team of 12. This year, his role is mainly to teach new staff and to make communication better between the various branches of Inventa in the region. He also has to do something about customers' problems and think about future budgets. Sometimes, he also arranges sales conferences. Piers is never bored! 1 started -> ________________ 6 make better -> ________________ 2 make more -> ________________ 7 do something -> ________________ 3 create -> ________________ 8 think about future -> ________________ 4 teach -> ________________ 9 arranges -> ________________ 5 in charge of -> _______________ 2 Complete the sentences with the words or phrases from the box. bank clerk full-time managed responsible for temporary worked in market researcher part-time 1 Chloe worked for HBC company for five weeks. It was a ____________ job. 2 Have you _________ the food industry? 3 I am __________ training for new staff. 4 I work 40 hours a week. It’s a __________ job. 5 I have _________ a number of projects for local branches. 6 If you work only 20 hours a week, you work __________ . 7 A _________ deal with money and customers. 8 A _________ collects information about customers, products and markets. 3 Form correct sentences by matching the sentence beginnings on the left to the phrases on the right. 1 You need a monitor …… a. to chat with someone in real time. 2 You need to know an Internet address ….. b. to send it with an e-mail. 3 You can send an instant message ….. c. to see websites you visit or files you create. 4 You post a message ….. d. to visit a website you want to go to. 5 You attach a file ….. e. to move further along in a file. 6 You scroll down in the scroll bar f. to add your comments to an online discussion. Page | 18
4 Choose the word or phrase that correctly completes each sentence. 1 When you drag your cursor across text, you ( save it / highlight it / cut it ). 2 You will lose your file if you ( close it / print it / change it ) before saving it. 3 A ( link / touchpad / pull-down menu ) is a list of choices you see when you click on something. 4 A ( tool bar / scroll bar / cursor ) is at the top of your screen and gives you choices like “file” and “view.” 5 If you have a ( file / screen / touchpad ), you don’t need a mouse. Just use your finger to move the cursor. 6 When you send an e-mail with a website’s address, you have shared ( a message / an application / a link ). 5 Complete the job advertisement with the best words. Sales/Account Manager Bebop offers excellent training and promotion Salary: £24,000 per year _______ (6) Edinburgh-based company is seeking a person Call Paul Glover on 020 4456 1090 or e-mail: with sales experience to _______ (1) sales beboprecruit@easynet.co.uk worldwide and to _______ (2) a large department in the clothing industry. Sales Manager The person will also need to _______ (3) Salary: £26,000 per year communication between our production, sales and Conference and Events Company urgently marketing departments. requires a Sales Manager to _______ (7) a team Background in clothing manufacturing essential. of 8 telesales executives. Please contact: Sarah Atkinson You will _______ (8) the team and _______ (9) all atkinson@btinternet.com or sales staff and their problems. In addition, you will Fax: 0131 123 7650. _______ (10) future marketing campaigns and _______ (3) a new marketing strategy. Telesales Executive Background of the candidate: experience in Salary: £20,000 per year telesales and direct sales, at least 3 years' Our Telesales Executive will have the _______ (4) management experience. to make effective phone calls to marketing Location: Cheshire contacts and to _______ (5) business meetings Contact: Karen Poulson, tel. 01260 271288, for our clients. e-mail: cec@events.co.uk 1 a. increase b. set up c. lead 2 a. manage b. train c. direct 3 a. create b. plan c. improve 4 a. interest b. ability c. responsibility 5 a. work b. organize c. communicate 6 a. opportunities b. facilities c. qualities 7 a. boss b. lead c. drive 8 a. apply b. practice c. train 9 a. set up b. deal with c. look for 10 a. train b. control c. plan 11 a. improve b. develop c. increase Page | 19
3 E-commerce UNIT OVERVIEW Vocabulary Types of e-commerce Listening A lesson on ebay Speaking Talk about online shopping habit Reading Clicks-and-mortar Writing Write about the importance of e-commerce 3A VOCABULARY. Types of e-commerce 1 Read the definitions on types of e-commerce and decide True or False for the Businesses sell products or services to customers on the Internet is business- following statements. to-consumer or B2C e-commerce. Some experts think that the future of e- commerce is business-to-business or B2B, with companies ordering from suppliers over the internet. A business can also use the Internet to communicate with government, apply for government contracts or pay taxes: business-to-government or B2G. Meanwhile, C2C or consumer-to-consumer eCommerce is one consumer selling goods or services to another consumer over the Internet. And C2B or consumer-to-business is another type of e-commerce where a consumer or end-user provides a product or service to an organization online. 1 E-commerce uses phones and faxes to do business. ______ 2 B2C is between consumers and companies. ______ 3 B2B is when a person sells or buys things on the Internet. ______ 4 B2G is when government controls shopping activities. ______ 5 Experts think that B2C is the future of e-commerce. ______ 6 C2C is between consumers and companies. ______ 7 C2B is when a person buys things from an organization. ______ 8 Letter “C” in types of e-commerce means “companies”. ______ Page | 20