Advertising and Marketing

Part 1 of ebook "Taking down goliath: Digital marketing strategies for beating competitors with 100 times your spending power" provides readers with contents including: Chapter 1 - The digital advertising big bang; Chapter 2 - Setting and measuring digital campaign goals; Chapter 3 - Defining online audiences; Chapter 4 - Creating the perfect online marketing message; Chapter 5 - Digital display advertising;...

111p giangmacvien 22-06-2024 1 1   Download

Part 2 of ebook "Taking down goliath: Digital marketing strategies for beating competitors with 100 times your spending power" provides readers with contents including: Chapter 6 - Tactics and strategies for creating effective e-mail marketing campaigns; Chapter 7 - Search engine advertising; Chapter 8 - Understanding search engine optimization; Chapter 9 - The social media universe; Chapter 10 - The mobile marketing conundrum; Chapter 11 - The level playing field;...

135p giangmacvien 22-06-2024 3 1   Download

Part 1 of ebook "The luxury market in Brazil: Market opportunities and potential" provides readers with contents including: the universe of luxury; the global luxury market; the luxury market in Brazil; who are the luxury consumers in Brazil; communication, advertising and events; distributing luxury products and services in Brazil;...

98p giangmacvien 22-06-2024 1 1   Download

Part 2 of ebook "Standing room only: Marketing insights for engaging performing arts audiences" provides readers with contents including: managing location, capacity, and ticketing systems; focusing on value and optimizing revenue through pricing strategies; identifying and capitalizing on brand identity; formulating communications strategies; delivering the message advertising, personal selling, sales promotion, public relations, and crisis management;...

216p giangmacvien 22-06-2024 2 1   Download

Part 2 of ebook "Advertising confluence: Transitioning marketing communications into social movements" provides readers with contents including: brand diffusions and brand naming strategies; say it without saying it, how consumers interpret “tropes” in advertising and its impact on campaign success; how “true” are stereotypes, the role of stereotypes in advertising; the value of social networks in the world of advertising;...

62p giangmacvien 22-06-2024 1 1   Download

Ebook "Minority marketing: Research perspectives for the 1990s (Proceedings of the 1993 minority marketing congress)" provides a variety of quality research in the field of minority marketing in order to assimilate and enhance knowledge of marketing practices for minority enterprises. It includes papers on various topics in minority marketing including advertising, promotion and consumer behavior.

126p giangmacvien 22-06-2024 1 1   Download

Giáo trình "Tiếng Anh thương mại điện tử (Ngành: Thương mại điện tử - Cao đẳng)" được biên soạn với mục tiêu nhằm giúp sinh viên nắm được các kiến thức về: Hiểu, nghe và phát âm được các âm trong tiếng Anh, phát âm đúng từ và câu giúp sinh viên dễ dàng tiếp cận và ghi nhớ các từ vựng tiếng Anh; hiểu và trình bày được các chủ đề từ vựng và cách diễn đạt trong Tiếng Anh để sử dụng trong một số tình huống thương mại;... Mời các bạn cùng tham khảo!

55p gaupanda039 24-06-2024 4 2   Download

Giáo trình "Tiếng Anh thương mại và dịch vụ (Ngành: Tiếng Anh lễ tân nhà hàng, khách sạn - Trung cấp)" được biên soạn với mục tiêu nhằm giúp sinh viên nắm được các kiến thức về: Các chủ đề từ vựng và cách diễn đạt trong Tiếng Anh để sử dụng trong một số tình huống thương mại bán hàng, dịch vụ tại nhà hàng, khách sạn; thực hành được những tình huống giả định, sử dụng tốt các chủ đề từ vựng và cách diễn đạt trong thực tế dịch vụ tại nhà hàng, khách sạn, giao dịch thương mại bán hàng.

53p gaupanda039 24-06-2024 3 1   Download

Ebook "Chief marketing officers at work" will help C-level executives and others who interface and collaborate with marketing departments to understand how marketing drives growth at both startup and enterprise levels, and how marketing has moved from art to science. Trends in digital marketing, analytics, and marketing automation have pushed marketing to adopt data-driven approaches that would make a CFO's head swim.

330p giangdongdinh 30-05-2024 3 2   Download

Ebook Pay per click search engine marketing an hour a day presents the following content: Chapter 1: the art and science of ppc advertising, chapter 2: how the ppc machine works, chapter 3: core ppc skills and objectives, chapter 4: month 1-research keywords and establish campaign structure, chapter 5: month 2-create great ppc ads, chapter 6: month 3-design effective landing pages, chapter 7: month 4-advertise on the Google content network, chapter 8: month 5-launch your campaign, chapter 9: month 6-optimize your campaign, chapter 10: month 7-test ads by using advanced techniques, chapter 1...

434p zizaybay1103 29-05-2024 4 2   Download

"Underdog Advertising"® is written for the small-to-mid size business owner/operator who cannot afford to hire an advertising agency. The book presents principles and processes that have proven successful for advertisers who must compete with larger companies in their industries for sales, awareness and market share.

224p vimeyers 29-05-2024 3 2   Download

Giáo trình "Tiếng Anh Thương mại điện tử (Ngành: Thương mại điện tử - Trung cấp)" được biên soạn với mục tiêu nhằm giúp sinh viên hiểu, nghe và phát âm được các âm trong tiếng Anh, phát âm đúng từ và câu giúp sinh viên dễ dàng tiếp cận và ghi nhớ các từ vựng tiếng Anh; hiểu và trình bày được các chủ đề từ vựng và cách diễn đạt trong Tiếng Anh để sử dụng trong một số tình huống thương mại,... Mời các bạn cùng tham khảo!

55p gaupanda035 27-05-2024 4 3   Download

Lecture "Principles of marketing: Chapter 8 - Promotion strategies" provides students with content about: Definition of promotion; Advertising; Sales promotion; Public relationsPersonal selling; Direct and digital marketing. Please refer to the detailed content of the lecture!

12p gaupanda031 20-05-2024 5 2   Download

The aim of the study is to discover conceptual metaphors in thirteen Vinamilk television commercials in 2023. The method of identification of metaphor of MIP (2007) is applied to generate potential conceptual metaphors. Two types of target domains relating to the products and target customers are cued while fourteen source domains are interpreted through thirteen tables of mapping of conceptual metaphors in these TV commercials.

14p vilarry 01-04-2024 6 2   Download

Ebook International marketing management: Text and cases - Part 2 includes contents: International marketing concepts, market competitive forces worldwide, advertising and promotion in international markets, international public relations, international marketing research, distribution of goods worldwide,…and other contents.

306p longtimenosee03 30-01-2024 5 3   Download

Ebook Principles of marketing (14th ed): Part 2 includes contents: New product development and product life-cycle strategies, pricing strategies, retailing and wholesaling, advertising and public relations, personal selling and sales promotion, creating competitive advantage, the global marketplace,... and other contents.

374p longtimenosee03 30-01-2024 12 3   Download

Ebook Global marketing (Fourth edition): Part 2 includes contents: Global product strategies, pricing for international and global markets, managing global distribution channels, global promotion strategies, managing global advertising, organizing for global marketing,... and other contents.

270p longtimenosee03 30-01-2024 10 3   Download

Ebook International marketing (Fourth edition): Part 2 includes contents: Product decisions for international markets, marketing industrial products and business services, international distribution and retailing, pricing for international markets, international promotion and advertising... and other contents.

389p longtimenosee03 30-01-2024 6 3   Download

Continued part 1, part 2 of ebook "Advertising account planning: A practical guide" provides readers with contents including: Chapter 7 - Brand positioning; Chapter 8 - The creative brief; Chapter 9 - Media and account planning; Chapter 10 - Measuring success; Chapter 11 - Business-to-business case study; Chapter 12 - Packaged-goods case study; Chapter 13 - Retail case study;...

85p tuongnhuoclan 27-11-2023 7 5   Download

Continued part 1, part 2 of ebook "The Routledge companion to ethnic marketing" provides readers with contents including: globalization, religion and materialism; market segmentation and targeting; advertising; multicultural advertising and ethnic minority consumers; ethical and public policy issues in ethnic marketing;...

230p mocthanhdao0210 19-11-2023 4 1   Download