Lecture Business communication design - Chapter 1: The basics

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After you have mastered the material in this chapter, you will be able to: What is communication? Skills for 21st-century business, basic communication principles, how does communication work? Communicating intrapersonally, the intrapersonal and business communication connection.

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Nội dung Text: Lecture Business communication design - Chapter 1: The basics

2/e P P T ©2007 by the McGrawHill Companies, Inc. All rights reserved.
1 The Basics ©2007 by the McGrawHill Companies, Inc. All rights reserved. McGrawHill/Irwin
What Is Communication?  Communication ◦ creating message meaning within a person and exchanging meaning between people ◊ Continuous process - Various contexts - Cultural symbols - Spoken, nonverbal, and visual symbols 3
Skills for 21st-Century Business Twenty-first-century business communicators need multiple communication skills. 4 © Jon Feingersh/CORBIS
Skills for 21st-Century Business 1.  Intrapersonal or internal communication ◦ internal processing of messages  Listening ◦ active mental and cognitive process of attending to and interpreting sounds  Reading ◦ intrapersonal process of attending to and interpreting written language 5
Skills for 21st-Century Business FIGURE 1.1 Intrapersonal Communication © C. Borland/ PhotoLink/ Getty Images 6
Skills for 21st-Century Business 2.  Business communication ◦ design and exchange of messages between and among members to accomplish organizational goals 3.  Interpersonal or external communication ◦ interaction between at least two people who co- create a relationship 7
Skills for 21st-Century Business 4.  Small-group communication ◦ two or more people who join together to accomplish specific goals 5.  Verbal communication ◦ use of both spoken and written language to accomplish message goals 6.  Public communication ◦ public speaking or lectures presented to a group audience 8
Basic Communication Principles • Communication Is a Process • Communication Is Contextual • Communication Is Continuous  Nonverbal communication ◦ body movements such as gestures, facial expressions, and vocal sounds that do not use words 9
Basic Communication Principles FIGURE 1.2 Intrapersonal Communication Is Continuous © C. Borland/ PhotoLink/ Getty Images 10
Basic Communication Principles • Communication Coordinates Our Relationships • Communication Is Symbolic  Symbol ◦ type of sign that has no natural connection to the idea, word, or object it represents 11
Basic Communication Principles FIGURE 1.3 Common Visual Symbols © Royalty-Free/ CORBIS; © Photodisc © S. Meltzer/ Collection/ PhotoLink/ GettyImages; GettyImages; © LawrenceLawry/ © Royalty- Getty Images; Free/CORBIS 12
Basic Communication Principles • Communication Is Culturally Linked  Culture ◦ socially constructed way of thinking and behaving in the world  Intercultural communication ◦ interactions between people from different cultural groups 13
Basic Communication Principles • Communication Is Collaborative  Collaborative writing  Collaborative decision making & problem solving  Collaborative presentations • Communication Is Ethical  Ethics ◦ principles that guide appropriate conduct 14
How Does Communication Work? FIGURE 1.4 Interactive Model of Communication 15
How Does Communication Work? • Is High Fidelity Hard to Achieve?  High fidelity ◦ achievement of mutual understanding, which is the ideal communication experience  Noise ◦ interference that interrupts or affects the exchange of messages 16
How Does Communication Work? FIGURE 1.5 Noise 17
How Does Communication Work? • Components of the Communication Process 1. Ideas and encoding  Ideas ◦ generated at the point of perception, when information from the environment or from inside your mind stimulates and arouses your attention  Encoding ◦ transformation of ideas into symbols to design communication messages 18
How Does Communication Work? • Components of the Communication Process (continued) 2. Communication source and receiver  Source ◦ originator and transmitter of the message  Receiver ◦ recipient of the message, or the destination point 19
How Does Communication Work? • Components of the Communication Process (continued) 3.  Messages ◦ ideas encoded and designed into one or more symbols to communicate meaning 20