Lecture Commercial Correspondence: Unit 2 - Nguyễn Mai Hương (p3)

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Lecture "Commercial Correspondence - Unit 2: Enquiries and replies" to give students the knowledge: Opening, confirming that you can help; selling your product; suggesting alternatives; referring the customer to another place; sending catalogues, price lists, prospectuses, and samples,... Invite you to refer to the disclosures.

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Nội dung Text: Lecture Commercial Correspondence: Unit 2 - Nguyễn Mai Hương (p3)

Commercial Correspondence Unit 2 Enquiries and Replies
Replies to Enquiries 1. Opening 2. Confirming that you can help 3. ‘Selling’ your product 4. Suggesting alternatives 5. Referring the customer to another place 6. Sending catalogues, price lists, prospectuses, and samples 7. Arranging demonstrations and visits 8. Closing 2
Opening Mention your prospective customer’s name in the salutation Dear Mr Green, NOT Dear Sir Thank the writer for his/her enquiry Mention the date of his/her letter and quote any other references. Thank you for your enquiry of 6 June 20__ in which you asked about/for (asking about/for) … 3
Opening  We were pleased to learn from your letter of 10 December that you are impressed with our selection of …  Thank you for your letter, NJ 1691, which we received this morning.  I would like to thank you for your enquiry of 10 May 20__, and am pleased to tell you that we would be able to supply you with the … 4
Confirming that you can help Let the enquirer know early that you can help with what he/she is asking about. We have a wide selection of sweaters that will appeal to the market you specified. Our factory would have no problem in producing the 6,000 units you asked for in your enquiry. I am pleased to say that we will be able to supply the transport facilities you require. 5
‘Selling’ your product Aim: to encourage or persuade your prospective customer to do business with you. Mention 1 or 2 selling points, including any guarantees, special offers, and discounts. We can assure you that the Alpha 2000 is one of the most outstanding machines on the market, and our confidence in it is supported by our five year guarantee. 6
‘Selling’ your product  When you have had the opportunity to see the samples for yourself, we feel sure that you will agree that they are of the highest quality; and to see a wide selection online, go to www.bettaware.co.uk. 7
Suggesting alternatives Reason: you do not have what the enquirer has asked for, but have an alternative. Do not criticize the product he/she originally asked for. The model has now been improved. Its steel casing has been replaced by strong plastic which makes the machine much lighter and easier to handle. 8
Referring the customer to another place You may not be able to handle the enquiry.  The book you mention is not published by us, but by Greenhill Education Ltd. Their address is …  We manufacture the product you require, but we only deal with wholesalers, not retailers. Therefore, I suggest you contact our agent, R.L. Depre SA, rue Montpellier 28, Paris. 9
Sending catalogues, price lists, prospectuses, and samples Remember to enclose the current catalogue and price list with your reply. Take this opportunity to ‘sell’ your product. We enclose our booklet on the Omega 2000 and are sure you will agree that it is one of the finest machines of its kind. 10
Sending catalogues, price lists, prospectuses, and samples If prices are subject to change, let your customer know. We have enclosed our price list, but should point out that prices are subject to change as the market for raw materials is very unstable at present. 11
Sending catalogues, price lists, prospectuses, and samples Also let your customer know if you are sending samples under separate cover. Please find enclosed our current catalogue. The samples you asked for will follow under separate cover. … by separate post … by parcel post 12
Arranging demonstrations and visits  As the enclosed booklet cannot really show the efficiency of this system, we would be happy to arrange for our representative to visit you and give a demonstration. If you are interested in a visit, please fill in the enclosed prepaid card and return it to us. 13
Closing Thank your customer. Should also encourage further enquiries.  Once again we would like to thank you for writing. We would welcome any further questions you might have.  Please contact us again if you have any questions/ if we can be of any help.  We would be pleased to supply any further information you require. 14
Practice 2 1. We are pleased to inform you that we have today sent you by parcel post the following samples. 2. We are very pleased to enclose a fairly full collection of our latest and best selling designs/patterns. 3. We are sure that you will find it sells very well indeed. 15
Practice 2 4. We are sorry (We regret) to inform you that we are unable (not in a position) to meet your requirements for the time being. 5. We regret to inform you that we are unable (not in a position) to offer you any tea for immediate shipment. 16
Practice 3 Dear Mr Johnson Thank you for your enquiry of 15 August and I am pleased to enclose our illustrated catalogue and price list (as requested/ giving the details requested). 17
Practice 3 A full range of samples has also been sent by separate post. When you have had an opportunity to examine them (see them for yourself) , I feel confident that you will agree (find) that the goods are excellent in quality and very reasonably priced. (and very reasonable in price) (are of high quality and at a reasonable price) 18
Practice 3 On regular purchases of quantities of not less than 500 items (of 500 items or more), we would allow a trade discount of 33%. For payment within 10 days from receipt of invoice, an extra discount of 5% off net price would be allowed. I am sure you will also be interested to see information on our other products which are shown in our catalogue. If you need further details on any of these please contact me. I look forward to hearing from you. Yours sincerely 19
Practice 4 Thưa các ngài, Chúng tôi xin các ơn thư của các ngài đề ngày 4 tháng 4 hỏi về các loại thảm của chúng tôi và điều kiện cho một đơn đặt hàng mua số lượng lớn. Chúng tôi đã gửi bằng bưu kiện hàng loạt mẫu thảm thuộc các đề tài và bằng các nguyên liệu khác nhau kể cả bằng sợi tổng hợp. Chúng tôi xin gửi kèm đây bảng giá, cùng với chi tiết các điều kiện cho một đơn mua hàng mua số lượng lớn. Chúng tôi mong được tin và ý kiến của các ngài về thảm của chúng tôi. Kính chào, 20