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Lecture Commercial Correspondence: Unit 2 - Nguyễn Mai Hương (p3)
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Lecture "Commercial Correspondence - Unit 2: Enquiries and replies" to give students the knowledge: Opening, confirming that you can help; selling your product; suggesting alternatives; referring the customer to another place; sending catalogues, price lists, prospectuses, and samples,... Invite you to refer to the disclosures.
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Nội dung Text: Lecture Commercial Correspondence: Unit 2 - Nguyễn Mai Hương (p3)
- Commercial Correspondence
Unit 2
Enquiries and Replies
- Replies to Enquiries
1. Opening
2. Confirming that you can help
3. ‘Selling’ your product
4. Suggesting alternatives
5. Referring the customer to another place
6. Sending catalogues, price lists, prospectuses,
and samples
7. Arranging demonstrations and visits
8. Closing
2
- Opening
Mention your prospective customer’s name in
the salutation
Dear Mr Green, NOT Dear Sir
Thank the writer for his/her enquiry
Mention the date of his/her letter and quote any
other references.
Thank you for your enquiry of 6 June 20__ in
which you asked about/for (asking about/for) …
3
- Opening
We were pleased to learn from your letter of 10
December that you are impressed with our
selection of …
Thank you for your letter, NJ 1691, which we
received this morning.
I would like to thank you for your enquiry of 10
May 20__, and am pleased to tell you that we
would be able to supply you with the …
4
- Confirming that you can help
Let the enquirer know early that you can help
with what he/she is asking about.
We have a wide selection of sweaters that will
appeal to the market you specified.
Our factory would have no problem in
producing the 6,000 units you asked for in your
enquiry.
I am pleased to say that we will be able to
supply the transport facilities you require.
5
- ‘Selling’ your product
Aim: to encourage or persuade your prospective
customer to do business with you.
Mention 1 or 2 selling points, including any
guarantees, special offers, and discounts.
We can assure you that the Alpha 2000 is one
of the most outstanding machines on the market,
and our confidence in it is supported by our five
year guarantee.
6
- ‘Selling’ your product
When you have had the opportunity to see the
samples for yourself, we feel sure that you will
agree that they are of the highest quality; and
to see a wide selection online, go to
www.bettaware.co.uk.
7
- Suggesting alternatives
Reason: you do not have what the enquirer has
asked for, but have an alternative.
Do not criticize the product he/she originally
asked for.
The model has now been improved. Its steel
casing has been replaced by strong plastic
which makes the machine much lighter and
easier to handle.
8
- Referring the customer to another place
You may not be able to handle the enquiry.
The book you mention is not published by us,
but by Greenhill Education Ltd. Their address
is …
We manufacture the product you require, but
we only deal with wholesalers, not retailers.
Therefore, I suggest you contact our agent,
R.L. Depre SA, rue Montpellier 28, Paris.
9
- Sending catalogues, price lists,
prospectuses, and samples
Remember to enclose the current catalogue and
price list with your reply.
Take this opportunity to ‘sell’ your product.
We enclose our booklet on the Omega 2000
and are sure you will agree that it is one of the
finest machines of its kind.
10
- Sending catalogues, price lists,
prospectuses, and samples
If prices are subject to change, let your customer
know.
We have enclosed our price list, but should
point out that prices are subject to change as the
market for raw materials is very unstable at
present.
11
- Sending catalogues, price lists,
prospectuses, and samples
Also let your customer know if you are sending
samples under separate cover.
Please find enclosed our current catalogue. The
samples you asked for will follow under separate
cover.
… by separate post
… by parcel post
12
- Arranging demonstrations and visits
As the enclosed booklet cannot really show the
efficiency of this system, we would be happy to
arrange for our representative to visit you and
give a demonstration. If you are interested in a
visit, please fill in the enclosed prepaid card
and return it to us.
13
- Closing
Thank your customer.
Should also encourage further enquiries.
Once again we would like to thank you for
writing. We would welcome any further
questions you might have.
Please contact us again if you have any
questions/ if we can be of any help.
We would be pleased to supply any further
information you require.
14
- Practice 2
1. We are pleased to inform you that we have
today sent you by parcel post the following
samples.
2. We are very pleased to enclose a fairly full
collection of our latest and best selling
designs/patterns.
3. We are sure that you will find it sells very well
indeed.
15
- Practice 2
4. We are sorry (We regret) to inform you that
we are unable (not in a position) to meet
your requirements for the time being.
5. We regret to inform you that we are unable
(not in a position) to offer you any tea for
immediate shipment.
16
- Practice 3
Dear Mr Johnson
Thank you for your enquiry of 15 August and
I am pleased to enclose our illustrated
catalogue and price list (as requested/ giving
the details requested).
17
- Practice 3
A full range of samples has also been sent
by separate post. When you have had an
opportunity to examine them (see them for
yourself) , I feel confident that you will agree
(find) that the goods are excellent in quality
and very reasonably priced.
(and very reasonable in price)
(are of high quality and at a reasonable
price)
18
- Practice 3
On regular purchases of quantities of not less than
500 items (of 500 items or more), we would allow
a trade discount of 33%. For payment within 10
days from receipt of invoice, an extra discount of
5% off net price would be allowed.
I am sure you will also be interested to see
information on our other products which are
shown in our catalogue. If you need further details
on any of these please contact me.
I look forward to hearing from you.
Yours sincerely
19
- Practice 4
Thưa các ngài,
Chúng tôi xin các ơn thư của các ngài đề ngày 4 tháng
4 hỏi về các loại thảm của chúng tôi và điều kiện cho
một đơn đặt hàng mua số lượng lớn. Chúng tôi đã gửi
bằng bưu kiện hàng loạt mẫu thảm thuộc các đề tài và
bằng các nguyên liệu khác nhau kể cả bằng sợi tổng
hợp.
Chúng tôi xin gửi kèm đây bảng giá, cùng với chi tiết
các điều kiện cho một đơn mua hàng mua số lượng lớn.
Chúng tôi mong được tin và ý kiến của các ngài về
thảm của chúng tôi.
Kính chào,
20
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