Lecture Principles of Marketing - Chapter 15: The global marketplace
73
lượt xem 6
download
lượt xem 6
download
Download
Vui lòng tải xuống để xem tài liệu đầy đủ
Chapter 15 discuss how the international trade system, economic, political-legal, and cultural environments affect a company’s international marketing decisions; discuss how the international trade system, economic, political-legal, and cultural environments affect a company’s international marketing decisions; explain how companies adapt their marketing mixes for international markets; identify the three major forms of international marketing organization.
Chủ đề:
Bình luận(0) Đăng nhập để gửi bình luận!
CÓ THỂ BẠN MUỐN DOWNLOAD