Lecture Principles of Marketing - Chapter 5: Consumer and business buyer behavior

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Lecture Principles of Marketing - Chapter 5: Consumer and business buyer behavior

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After studying this chapter you will: Understand the consumer market and the major factors that influence consumer buyer behavior, identify and discuss the stages in the buyer decision process, describe the adoption and diffusion process for new products, define the business market and identify the major factors that influence business buyer behavior, list and define the steps in the business buying decision process.

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