Buying behavior

Tầm quan trọng của việc nghiên cứu hành vi mua của người tiêu dùng(Importance of Consumer Behavior). Các nhân tố ảnh hưởng tới quá trình mua sắm của người tiêu dùng cá nhân (Influences to Consumer Buying) .Quá trình ra quyết định mua của người tiêu dùng cá nhân (Buying Decision-Making Process)

32p 123tien0o0 30-10-2013 111 9   Download

Lecture "Marketing management - Chapter 5: Analyzing consumer markets and consumer behavior" presentation of content: What is a market, consumer buying behavior, many factors influences buying, fast facts about american culture,....And other contents.

49p bautroibinhyen11 03-01-2017 82 6   Download

With the aforementioned subjects, the author conducts research on two aspects of the housing market in HCM city: analysis of housing supply and analysis of housing demand. On the supply side, the author analyzes the seller's bidding strategy. On the demand side, this thesis focuses on house buying behavior under the influence of current house’s characteristics.

28p kethamoi12 15-05-2021 11 3   Download

The thesis assesses the impact of some factors at the village site on the impromptu buying behavior of young women; the impact of payment methods on the relationship between point-of-sale factors and impromptu behavior.

0p trinhthamhodang1217 14-01-2021 34 3   Download

The thesis assesses the impact of some factors at the point of sale on the impromptu behavior of young women in Hanoi and Ho Chi Minh; young people's spontaneous shopping behavior differences; offers a number of measures to help ready-to-wear retailers to promote impromptu buying by consumers.

15p mmlemmlem_124 22-12-2020 27 1   Download

This study is based on theoretical arguments, empirical studies, and qualitative research to develop scale of measurement for the construct of trust. Moreover, many studies have only stopped at measuring initial or ongoing trust, but few studies measured both stages to see the impact of trust and perceived risk on buying behavior. The findings in prior research are varied in term of the relationship among perceived risk, trust and buying behavior in the context of online shopping.

29p trinhthamhodang7 27-08-2020 37 3   Download

Through the theoretical basis, the thesis identifies the factors affecting the decision to buy life insurance from the perspective of general buying behavior then has reference, adjustment and details of specific factors. in the field of life insurance in particular based on some recent case studies.

0p cothumenhmong6 17-07-2020 56 4   Download

Purpose of the study is to analyze security issues which have an impact on the online shopping buying behavior of the customer. Also highlights the factors which helps in retaining the online customer.

8p guineverehuynh 17-06-2020 27 5   Download

In this study, opinions of logistics customers were gathered through survey questionnaires. All the responses were analyzed through structural equation modeling technique.

12p tocectocec 24-05-2020 17 1   Download

Bài giảng "Marketing công nghiệp - Chapter 3: Organizational buying & Buying behavior" cung cấp cho người học các kiến thức: Purchasing objectives, organisational buying process, types of purchase or buying situations, the buying center, models of organisational buying behavior.

9p tieu_vu08 05-05-2018 76 3   Download

Objectives of chapter 7: Understand the nature of the business market and how it differs from the consumer market, learn how institutions and government agencies buy, identify the different buying situations faced by organizational buyers,... Inviting you to refer.

17p namthangtinhlang_00 28-10-2015 97 6   Download

 An aroused need that stimulates behavior intended to satisfy that need.
 All buying behaviors must be based on the needs, but the needs that are promoted by effective culimuti (Buying Motive), will become buying action.

4p baby_thuy15 20-12-2009 161 24   Download